Lulus (LVLU)
Offers women's occasionwear, footwear, accessories, and bridal services through a digitally native retail model.
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Sells modern, feminine apparel, footwear, and accessories, with bridal offerings and personalized shopping services. The brand primarily serves Gen Z and Millennial women through an online-only model shaped by direct customer feedback.
Built from a Chico vintage boutique into an online-only brand, Lulus sells modern, feminine apparel, footwear, and accessories at accessible prices. Its assortment includes occasion styles and bridal offerings for Gen Z and Millennial women.
Customer feedback informs assortment and shopping-experience decisions, supported by personal stylists, a bridal concierge, and customer care. The company operates leased distribution facilities in California and Pennsylvania after consolidating its former Chico facility.
Merchandising, fulfillment, digital service, and the ability to respond to changing fashion demand shape the operating model. Common stock trades on the Nasdaq Capital Market, which has recently required plans to address stockholders'-equity compliance.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 28, 2026Cash & short-term investments $4.1M · Total debt $25.4M · Total assets $86.7M · Shareholders' equity −$1.5M
- Revenue
- $67.8M
- Operating income
- −$1.2M
- Net income
- −$1.5M
No dividends on record.
| Institutions | 34.65% | 994.9K shares | |
|---|---|---|---|
| 18 holders · as of Jun 30, 2026 | |||
| Insiders | 9.71% | 278.8K shares | |
| 7 holders · as of Jul 2, 2026 | |||
| Strategic holders | 4.79% | 137.4K shares | |
| 1 holder · as of Apr 6, 2026 | |||
| Other | 50.85% | 1.46M shares | |
| remainder | |||
2.87M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Canada Pension Plan Investment BoardInstitution | 17.41% | 500,000 | as of Jun 30, 2026 |
Institutional Venture Management XV, LLCInstitution | 8.76% | 251,575 | as of Jun 30, 2026 |
Chico Wealth RiaInstitution | 4.81% | 138,103 | as of Jun 30, 2026 |
Friedland Enterprises LLCStrategic | 4.79% | 137,447 | filed Apr 6, 2026 |
Crystal LandsemInsiderdirector, officer: Chief Executive Officer | 4.16% | 119,541 | filed Jul 2, 2026 |
Insider tradesForm 4
No open-market trades in the last 12 months.
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Lulus | $12.02 | +6.28% | $32.4M | — | — | 0.1 | −16.8% |
| Revolve | $21.28 | +0.61% | $1.51B | 20.9 | 22.3 | 1.2 | +12.4% |
| Urban Outfitters | $75.54 | +1.79% | $6.35B | 11.6 | 11.6 | 1.0 | +10.4% |
| Abercrombie & Fitch | $136.74 | −0.01% | $6.08B | 11.7 | 11.1 | 1.1 | +4.8% |
| Median | 11.7 | 11.6 | 1.1 | +10.4% |