Monster Beverage (MNST)
Develops energy drinks led by Monster Energy, Reign and Bang Energy.
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Develops and markets energy drinks led by Monster Energy, Reign and Bang Energy, alongside concentrate-based Strategic Brands and a smaller alcohol portfolio. Revenue comes mainly from packaged drinks sold through bottlers and distributors, with Coca-Cola-system bottlers covering the United States and nearly all international territories.
Develops and markets energy drinks across Monster Energy Drinks, led by Monster Energy, Reign and Bang Energy. Strategic Brands includes NOS, Full Throttle, Burn, Predator and Fury, while Alcohol Brands sells craft beer, flavored malt beverages and hard seltzer; American Fruits and Flavors supports a small Other segment selling flavor products to third parties.
Combines frequent product and flavor launches with sponsorship-heavy promotion. The United States remains the largest market, while overseas sales now approach half of the total. Ready-to-drink energy drinks are sold mainly to bottlers and full-service distributors, while Strategic Brands earns revenue primarily from concentrates and beverage bases.
Most non-alcohol manufacturing is outsourced to third-party bottlers and co-packers. Coca-Cola-system bottlers serve every US distribution territory and substantially all international territories.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 10, 2026 | Deutsche Bank | Reiterate | Rating: —Target: $98 | Target: $100 |
| Aug 5, 2026 | RBC Capital | Reiterate | Rating: —Target: $86 | Target: $97 |
| Jul 20, 2026 | BMO Capital | Reiterate | Rating: —Target: $73 | Target: $95 |
| Jul 20, 2026 | Citigroup | Downgrade | ||
| Jul 20, 2026 | Deutsche Bank | Downgrade | Target: $88 | Target: $98 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $3.42B · Total debt $0 · Total assets $11.38B · Shareholders' equity $9.36B
- Revenue
- $2.54B
- Operating income
- $740.4M
- Net income
- $584.5M
No dividends on record.
| Institutions | 68.12% | 1.33B shares | |
|---|---|---|---|
| 1,429 holders · as of Jun 30, 2026 | |||
| Insiders | 0.08% | 1.52M shares | |
| 11 holders · as of Sep 14, 2026 | |||
| Other | 31.80% | 621.98M shares | |
| remainder | |||
1.96B company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 6.14% | 60.03M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 4.67% | 45.68M | as of Jun 30, 2026 |
State Street CorpInstitution | 3.69% | 36.08M | as of Jun 30, 2026 |
Invesco Ltd.Institution | 3.34% | 32.69M | as of Jun 30, 2026 |
JPMorgan Chase & CoInstitution | 3.04% | 29.72M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jun 10, 2026 | Guy Carling | officer: CEO, EMEA and OSP | −19,000 | $90.90 |
| May 14, 2026 | Emelie Tirre | officer: Chief Strategy Officer | −10,000 | $85.74 |
| May 13, 2026 | Emelie Tirre | officer: Chief Strategy Officer | −88,700 | $85.96 |
| May 13, 2026 | Thomas J. Kelly | officer: Chief Financial Officer | −7,000 | $87.81 |
| May 14, 2026 | Mark J. Hall | director | −54,000 | $85.81 |
- Celsius
~20% US share via CELSIUS, Alani Nu, Rockstar; fastest-growing listed rival.
- Keurig Dr Pepper
10-K-named rival; owns C4 Energy (30%+ stake) and Ghost Energy (60%, 2024).
- PepsiCo
10-K-named rival; distributes CELH energy portfolio and holds ~11% CELH equity.
- Coca-Cola
Global distributor and ~21% shareholder; structural shelf and cooler rival.
- Constellation Brands
10-K alcohol-segment rival; top US importer beer and hard seltzer leader.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Monster Beverage | $44.41 | +0.92% | $86.06B | 40.6 | 36.3 | 9.3 | +20.2% |
| Celsius | $29.33 | +4.68% | $7.16B | 133.4 | 19.5 | 2.4 | +10.6% |
| Keurig Dr Pepper | $31.45 | +2.69% | $41.66B | 30.8 | 12.8 | 2.1 | +75.6% |
| PepsiCo | $130.38 | +0.61% | $177.02B | 17.0 | 14.9 | 1.8 | +6.4% |
| Coca-Cola | $87.58 | +0.53% | $374.84B | 26.2 | 25.8 | 7.5 | +6.7% |
| Constellation Brands | $119.70 | +1.11% | $20.22B | 11.3 | 10.2 | 2.2 | −3.3% |
| Median | 26.2 | 14.9 | 2.2 | +6.7% |