Celsius (CELH)
Sells functional energy beverages through CELSIUS, Alani Nu, and Rockstar Energy.
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Sells functional energy beverages through CELSIUS, Alani Nu, and Rockstar Energy rights in the United States and Canada. Its U.S./Canada portfolio is distributed by PepsiCo, making that commercial relationship a core business dependency.
Operates a functional-energy portfolio built around fitness-oriented, zero-sugar CELSIUS, Alani Nu, and Rockstar Energy rights in the United States and Canada. CELSIUS extends from gym-oriented use toward everyday active occasions.
The acquisitions changed the business from one principally organized around CELSIUS into a three-brand portfolio owner. The agreement placed Alani Nu in PepsiCo's U.S./Canada distribution system and retained PepsiCo's distribution of Rockstar in those markets.
PepsiCo retains Rockstar ownership outside those markets and serves as the strategic energy lead in the United States. The commercial relationship therefore forms part of the business structure.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 27, 2026 | Deutsche Bank | Downgrade | Target: $44 | Target: $35 |
| Aug 24, 2026 | Piper Sandler | Reiterate | Rating: —Target: $61 | Target: $36 |
| Aug 10, 2026 | Goldman Sachs | Target | Target: — | Target: $45 |
| Aug 10, 2026 | Stephens | Reiterate | Rating: —Target: — | Target: $50 |
| Aug 7, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $48 | Target: $42 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $631.2M · Total debt $667.9M · Total assets $5.17B · Shareholders' equity $2.96B
- Revenue
- $817.9M
- Operating income
- $75.3M
- Net income
- $36.4M
No dividends on record.
| Institutions | 66.32% | 167.82M shares | |
|---|---|---|---|
| 599 holders · as of Jun 30, 2026 | |||
| Insiders | 21.61% | 54.67M shares | |
| 19 holders · as of Sep 16, 2026 | |||
| Strategic holders | 16.70% | 42.26M shares | |
| 2 holders · as of Aug 17, 2026 | |||
| Adds to | 104.63% | ||
253.04M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 104.63%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Hoi Shuen Solina Holly Chau1,2Insider10 percent owner | 9.11% | 23.04M | filed Feb 12, 2025 |
Alani Holdings, LLCStrategic | 8.87% | 22.45M | filed Apr 8, 2025 |
Fenelon Opportunity Fund Inc.Strategic | 7.83% | 19.80M | filed Aug 17, 2026 |
BlackRock, Inc.Institution | 7.28% | 18.42M | as of Jun 30, 2026 |
Dean DeSantis3,4Insiderother: Former 10% owner | 5.68% | 52.08M | filed Aug 3, 2026 |
- Hoi Shuen Solina Holly Chau's transaction reports restate only vehicles that traded; the 2025 ownership statement (23.04M) is used instead.
- Hoi Shuen Solina Holly Chau reports a block also reported by Morgan Stanley; it is counted once, under Morgan Stanley.
- Dean DeSantis's transaction reports restate only vehicles that traded; the 2024 ownership statement (52.08M) less the 37.69M net shares sold since is used instead.
- Dean DeSantis reports a block also reported by William H. Milmoe; it is counted once, under William H. Milmoe.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 15, 2026 | Hal Kravitz | director | +12,000 | $28.00 |
| Sep 15, 2026 | Damon DeSantis | director | +16,000 | $27.95 |
| Sep 14, 2026 | Damon DeSantis | director | +20,000 | $27.65 |
| Sep 10, 2026 | John Fieldly | director, officer: Chief Executive Officer | +18,000 | $27.44 |
| May 22, 2026 | John Fieldly | director, officer: Chief Executive Officer | +8,475 | $29.36 |
- Monster Beverage
Broad mainstream, performance, and wellness energy overlap
- Keurig Dr Pepper
GHOST-led energy portfolio with national distribution
- National Beverage
Rip It energy drinks and shots for active consumers
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Celsius | $29.62 | +5.71% | $7.16B | 133.4 | 19.7 | 2.4 | +10.6% |
| Monster Beverage | $44.78 | +1.76% | $86.06B | 40.6 | 36.6 | 9.3 | +20.2% |
| Keurig Dr Pepper | $31.71 | +3.56% | $41.66B | 30.8 | 12.9 | 2.1 | +75.6% |
| National Beverage | $31.72 | +1.04% | $2.94B | 16.9 | 16.4 | 2.5 | +0.0% |
| Median | 30.8 | 16.4 | 2.5 | +20.2% |