National Beverage (FIZZ)
Makes LaCroix sparkling water, juices, energy drinks, and Shasta and Faygo sodas.
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Sells LaCroix sparkling water, Clear Fruit flavored water, Rip It energy drinks, Everfresh and Mr. Pure juices, and Shasta and Faygo sodas through U.S. retail and food-service channels. In-house flavor development and a company-owned production network underpin a largely domestic, LaCroix-led beverage business.
Develops, produces, markets, and distributes a U.S.-focused portfolio of sparkling waters, juices, energy drinks, and carbonated soft drinks. Power+ brands include LaCroix sparkling water, Clear Fruit flavored water, Rip It energy drinks and shots, and Everfresh and Mr. Pure juice products. Shasta and Faygo supply the legacy soda range.
Controls flavor development, packaging design, manufacturing, and distribution through twelve domestic production facilities and a mix of warehouse and direct-store delivery. This integrated model supports rapid flavor launches and service across grocery, club, mass-market, convenience, and food-service channels.
LaCroix is the most significant brand, while substantially all sales come from the United States. Demand follows consumer tastes and warm-weather seasonality; production depends on water, aluminum, plastic, sweeteners, juice concentrates, energy, and transportation, while beverage formulation, labeling, packaging, and distribution remain regulated.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 13, 2026 | UBS | Target | Target: $32 | Target: $31 |
| Sep 4, 2026 | UBS | Reiterate | Rating: —Target: $33 | Target: $32 |
| Jun 26, 2026 | UBS | Reiterate | Rating: —Target: $34 | Target: $33 |
| Mar 10, 2026 | UBS | Reiterate | Rating: —Target: $35 | Target: $34 |
| Dec 5, 2025 | UBS | Reiterate | Rating: —Target: $40 | Target: $35 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 1, 2026Cash & short-term investments $107.1M · Total debt $58.8M · Total assets $582.3M · Shareholders' equity $367.7M
- Revenue
- $330.7M
- Operating income
- $58.5M
- Net income
- $47.0M
| Institutions | 26.55% | 24.86M shares | |
|---|---|---|---|
| 261 holders · as of Jun 30, 2026 | |||
| Insiders | 0.19% | 173.7K shares | |
| 4 holders · as of Jul 29, 2026 | |||
| Other | 73.26% | 68.58M shares | |
| remainder | |||
93.62M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 4.56% | 4.27M | as of Jun 30, 2026 |
Renaissance Technologies LLCInstitution | 3.03% | 2.84M | as of Jun 30, 2026 |
Kayne Anderson Rudnick Investment Management LLCInstitution | 2.18% | 2.04M | as of Jun 30, 2026 |
Dimensional Fund Advisors LPInstitution | 1.75% | 1.64M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 1.68% | 1.57M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jul 20, 2026 | Glenn J. Waldman | director | +250 | $31.78 |
- PepsiCo
Broad beverage rival across sparkling water, soda, energy, and sports
- Coca-Cola
Total-beverage rival in soda, water, sports drinks, and juice
- Keurig Dr Pepper
North American refreshment peer across CSD, juice, water, and energy
- Primo Brands
Hydration rival in packaged water and flavored enhanced beverages
- Monster Beverage
Energy-drink specialist against Rip It in single-serve channels
- Celsius
Fast-growing zero-sugar energy rival to Rip It
- Zevia
Small clean-label soda rival in zero-sugar refreshment
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| National Beverage | $31.33 | −0.19% | $2.94B | 16.9 | 16.2 | 2.5 | +0.0% |
| PepsiCo | $131.09 | +1.16% | $177.02B | 17.0 | 15.0 | 1.8 | +6.4% |
| Coca-Cola | $88.21 | +1.25% | $374.84B | 26.2 | 26.0 | 7.5 | +6.7% |
| Keurig Dr Pepper | $31.58 | +3.12% | $41.66B | 30.8 | 12.8 | 2.1 | +75.6% |
| Primo Brands | $20.66 | +0.85% | $7.43B | 74.7 | 14.5 | 1.1 | +3.8% |
| Monster Beverage | $44.60 | +1.35% | $86.06B | 40.6 | 36.4 | 9.3 | +20.2% |
| Celsius | $29.41 | +4.96% | $7.16B | 133.4 | 19.6 | 2.4 | +10.6% |
| Zevia | $1.35 | −3.24% | $99.8M | — | — | 0.6 | +1.1% |
| Median | 35.7 | 17.3 | 2.1 | +6.7% |