MOGU (ADR) (MOGU)
KOL-led fashion and lifestyle commerce with marketplace and MCN services.
Something off on this page? Send us feedback.
Connects fashion and lifestyle shoppers with KOL-led live commerce on Mogujie, earning transaction commissions alongside financing, technology, and service revenue. The China-focused business also provides MCN advertising and talent-management services on external platforms through a Cayman holding-company and VIE structure.
Operates Mogujie, a China-focused fashion and lifestyle marketplace delivered through a mobile app and Weixin mini programs. Live broadcasts, short video, photography, and reviews connect consumers with KOLs, merchants, brands, and other retailers across apparel, beauty, food, household, and health-related lifestyle products. Merchants pay commissions on completed sales, while financing solutions, customized online-operation services, and marketing, logistics, promotion, and talent-management services broaden the revenue base.
Extends its KOL capabilities through MCN services on outside social platforms, arranging advertising and promotions and providing talent management. Activity is primarily in mainland China and depends on participation from users, KOLs, merchants, and brands. ADS holders own interests in a Cayman holding company, while mainland operations rely in part on VIE contractual arrangements subject to PRC regulatory and enforceability dependencies.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Mar 31, 2026Cash & short-term investments $44.1M · Total debt $114.8K · Total assets $123.6M · Shareholders' equity $76.0M
- Revenue
- $4.2M
- Operating income
- −$3.0M
- Net income
- −$3.6M
Reported in CNY, converted at the latest exchange rate
No dividends on record.
| Institutions | 0.00% | 7 ADS | |
|---|---|---|---|
| 1 holder · as of Dec 31, 2025 | |||
| Other | 100.00% | 8.17M ADS | |
| remainder | |||
8.17M ADS as of Sep 11, 2026 · institutions as of Dec 31, 2025 · holders as of their latest filing
The share count is from the company's Mar 2024 annual report; nothing newer is on file here.
The share count has not been confirmed by a second filing; stakes use it as it stands.
Some positions are filed in underlying shares, not receipts; the ratio is unknown, so no percentage.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Eversource Wealth Advisors, LLCInstitution | 0.00% | 7 A ADS | as of Dec 31, 2025 |
Qi Chen1Insiderdirector | —23.60% of class, as filed | — | filed Jan 23, 2024 |
TB Alternative Assets LtdInstitution | —8.39% of class, as filed | — | filed Feb 10, 2025 |
Yibo WeiInsider | —7.20% of class, as filed | — | filed Jan 23, 2024 |
- This position is filed in underlying shares, not receipts; the ratio is unknown, so no percentage.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jul 13, 2026 | Qi Chen | director | +7,281 | $1.99 |
| Jul 9, 2026 | Qi Chen | director | +1,300 | $1.99 |
| Jul 1, 2026 | Qi Chen | director | +6,419 | $1.97 |
| Jun 30, 2026 | Qi Chen | director | +15,000 | $1.68 |
- Alibaba Group (ADR)
Broad marketplace and livestream-commerce leader in China.
- JD.com (ADR)
Large online retail and marketplace alternative for brands.
- PDD (ADR)
Value-oriented China marketplace for consumers and merchants.
- Vipshop (ADR)
Online discount retailer for branded fashion and lifestyle goods.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| MOGU (ADR) | $1.86 | −0.53% | $15.2M | — | — | 0.8 | — |
| Alibaba Group (ADR) | $116.40 | +0.56% | $277.46B | 26.3 | 17.7 | 1.8 | +14.7% |
| JD.com (ADR) | $27.35 | +0.25% | $38.30B | 18.0 | 8.5 | 0.2 | +2.5% |
| PDD (ADR) | $79.59 | +0.37% | $112.87B | 8.4 | 9.0 | 1.7 | +14.0% |
| Vipshop (ADR) | $12.52 | +0.12% | $6.15B | 4.0 | 5.6 | 0.4 | +1.1% |
| Median | 13.2 | 8.8 | 1.0 | +8.3% |