P.A.R. Technology (PAR)
Cloud software, hardware, and services for restaurant and retail operations.
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Provides cloud subscription products, point-of-sale hardware, payments, analytics, loyalty, ordering, and implementation services for restaurants and retail operators. The business now runs as one Restaurant/Retail segment, with customer concentration around large enterprise brands and long approved-provider relationships.
Provides restaurant and retail operators with a cloud commerce stack organized around Engagement Cloud and Operator Cloud. Engagement Cloud handles loyalty, ordering, retail engagement, identity resolution, and shopper intelligence. Operator Cloud supports point of sale, payments, operational analytics, and transaction management.
Hardware and professional services keep the platform tied to in-store execution, including terminals, tablets, installation, training, repair, and support. The customer base is centered on restaurant and retail operators, with international reach through products such as Plexure and TASK.
The model depends on enterprise customer rollouts, active-site growth, integration of acquired products, data security, payment-related services, and hardware supply. McDonald's, Yum! Brands, and Dairy Queen relationships remain structurally important.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 7, 2026 | BTIG | Reiterate | Rating: —Target: $46 | Target: $30 |
| Jul 9, 2026 | Goldman Sachs | Reiterate | Rating: —Target: $50 | Target: $20.50 |
| Jun 9, 2026 | UBS | Target | Target: — | Target: $16 |
| Jun 9, 2026 | RBC Capital | Target | Target: — | Target: $16 |
| Jun 9, 2026 | JP Morgan | Upgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $14.7M · Total debt $431.5M · Total assets $1.37B · Shareholders' equity $813.8M
- Revenue
- $133.4M
- Operating income
- −$12.9M
- Net income
- −$16.9M
No dividends on record.
| Institutions | ≈ 116.17% | 48.05M shares | |
|---|---|---|---|
| 229 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 7.91% | 3.27M shares | |
| 13 holders · as of Sep 8, 2026 | |||
| Adds to | 124.08% | ||
41.36M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 124.08%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Voss Capital, LPInstitution | 14.32% | 5.93M | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 9.79% | 4.05M | as of Jun 30, 2026 |
Newtyn Management, LLCInstitution | 5.85% | 2.42M | as of Jun 30, 2026 |
T. Rowe Price Investment Management, Inc.Institution | 5.22% | 2.16M | as of Jun 30, 2026 |
Progeny 3, Inc.Institution | 5.14% | 2.12M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 8, 2026 | Elizabeth M. Codner | officer: Chief Human Resources Officer | −653 | $19.29 |
| Aug 14, 2026 | Oliver Ostertag | officer: President, Growth & AI | −11,829 | $18.75 |
| Aug 12, 2026 | Narinder Singh | director | +11,518 | $17.36 |
| Jun 12, 2026 | Keith Pascal | director | +13,000 | $15.16 |
| Jun 11, 2026 | Voss Capital, LP | 10 percent owner | +193,751 | $14.15 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| P.A.R. Technology | $15.18 | +0.07% | $625.7M | — | 13.6 | 1.3 | +18.7% |
| Toast | $30.24 | +1.46% | $17.28B | 38.2 | 19.7 | 2.5 | +23.1% |
| NCR Voyix | $7.38 | +1.23% | $1.00B | 18.0 | 7.5 | 0.4 | −21.5% |
| Oracle | $152.01 | +2.32% | $427.95B | 23.3 | 17.9 | 6.0 | +29.6% |
| Fiserv | $46.51 | +0.09% | $24.78B | 8.9 | 6.3 | 1.2 | −10.0% |
| Block | $78.92 | +1.30% | $46.37B | 139.1 | 17.2 | 1.9 | +9.3% |
| Shift4 Payments | $39.52 | +0.37% | $3.59B | 67.4 | 5.9 | 0.7 | −35.4% |
| Lightspeed Commerce | $9.60 | +0.37% | $1.32B | — | 14.0 | 1.1 | +5.8% |
| Median | 30.7 | 14.0 | 1.2 | +5.8% |