Planet Fitness (PLNT)
Runs a franchise-heavy gym system for first-time and casual users.
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Provides fitness access through a predominantly franchised club system while also operating corporate-owned clubs. Its Judgement Free Zone® is designed for first-time and casual gym users.
Operates a mass-market fitness-club system built around the Judgement Free Zone®, a welcoming, non-intimidating member experience. The model shifted from a conventional gym toward first-time and casual users, emphasizing cardio, circuit training, and light free weights.
Most clubs are independently operated by franchisees, while the company also owns clubs directly. The corporate-owned base remains alongside the larger franchisee-operated network and shapes the system's operating mix. Founded in 1992 in Dover, New Hampshire, the current public parent was formed for the 2015 IPO. Franchisee execution remains central to the system's scale.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 18, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $47 | Target: $51 |
| Aug 7, 2026 | Raymond James | Reiterate | Rating: —Target: $92 | Target: $62 |
| Aug 7, 2026 | RBC Capital | Reiterate | Rating: —Target: $55 | Target: $65 |
| Aug 7, 2026 | Robert W. Baird | Target | Target: $80 | Target: $72 |
| Aug 6, 2026 | Jefferies | Target | Target: $133 | Target: $106 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $400.8M · Total debt $2.96B · Total assets $3.00B · Shareholders' equity −$614.7M
- Revenue
- $365.2M
- Operating income
- $123.8M
- Net income
- $67.1M
No dividends on record.
| Institutions | ≈ 107.86% | 85.68M shares | |
|---|---|---|---|
| 449 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 0.86% | 685.9K shares | |
| 16 holders · as of Sep 16, 2026 | |||
| Adds to | 108.72% | ||
79.44M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 108.72%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 10.51% | 8.35M A | as of Jun 30, 2026 |
T. Rowe Price Investment Management, Inc.Institution | 10.49% | 8.33M A | as of Jun 30, 2026 |
SRS Investment Management, LLCInstitution | 6.19% | 4.92M A | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 4.61% | 3.67M A | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 4.51% | 3.58M A | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 14, 2026 | Christopher Tanco | director | +2,328 | $51.23 |
| Sep 14, 2026 | William Bode | officer: Chief Operating Officer | −7,000 | $51.22 |
| Aug 10, 2026 | Stephen JR Spinelli | director | +10,000 | $49.28 |
| May 12, 2026 | Colleen Keating | director, officer: Chief Executive Officer | +5,000 | $49.54 |
| May 8, 2026 | Frances G. Rathke | director | +5,000 | $46.21 |
- Life Time Group
Full-service athletic clubs competing for gym memberships.
- Xponential Fitness
Franchised boutique studios competing for fitness spend.
- Peloton
Connected-fitness subscriptions competing for home workout time.
- Beachbody
Digital home-fitness programs competing for workout time.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Planet Fitness | $41.04 | −3.66% | $3.38B | 14.4 | 11.9 | 2.4 | +7.1% |
| Life Time Group | $37.35 | −2.19% | $8.53B | 21.0 | 22.2 | 2.7 | +13.7% |
| Xponential Fitness | $3.74 | −6.63% | $149.2M | — | 7.6 | 0.5 | −13.4% |
| Peloton | $4.90 | −2.47% | $2.09B | 38.6 | 14.2 | 0.9 | +0.1% |
| Beachbody | $4.92 | −1.20% | $36.1M | 3.0 | — | 0.2 | −22.4% |
| Median | 21.0 | 14.2 | 0.7 | −6.7% |