Xponential Fitness (XPOF)
Franchises Pilates, stretching, yoga, barre, and strength-training studios.
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Operates a franchised boutique fitness platform built around Club Pilates, StretchLab, YogaSix, Pure Barre, and BFT. Revenue is reported as one franchise business segment, with most studios in North America and an international franchise footprint.
Runs a five-brand boutique health and wellness franchise platform: Club Pilates, StretchLab, YogaSix, Pure Barre, and BFT. Franchisees and master franchisees operate the studios, while the company supplies brand systems, training, equipment channels, marketing support, and the Xponential Playbook.
The footprint is concentrated in North America, with additional international franchise agreements. Recent divestitures narrowed the portfolio toward core Pilates, assisted stretching, yoga, barre, and strength-training modalities.
Reported revenue sits in one franchise business segment rather than by brand. The model depends on franchisee economics, regulatory compliance, and durable studio-level demand.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 16, 2026 | UBS | Reiterate | Rating: —Target: $8 | Target: $4.50 |
| Aug 10, 2026 | Roth Capital | Reiterate | Rating: —Target: $7 | Target: $5 |
| Aug 7, 2026 | Robert W. Baird | Target | Target: $15 | Target: $5.50 |
| Aug 7, 2026 | Guggenheim | Downgrade | ||
| May 20, 2026 | Northland Securities | Target | Target: — | Target: $8 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $25.0M · Total debt $519.7M · Total assets $309.8M · Shareholders' equity −$321.4M
- Revenue
- $66.0M
- Operating income
- $9.5M
- Net income
- −$4.1M
No dividends on record.
| Institutions | 70.39% | 34.62M shares | |
|---|---|---|---|
| 124 holders · as of Jun 30, 2026 | |||
| Insiders | 56.85% | 27.96M shares | |
| 17 holders · as of Aug 27, 2026 | |||
| Adds to | 127.24% | ||
49.18M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (49.18M in the company's Sep 23, 2026 report, 37.31M elsewhere); stakes use the report.
These groups come from separate filings that can overlap, so they add to 127.24%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Mark Grabowski1Insiderdirector, 10 percent owner | 34.52% | 24.23M COMPANY | filed Jul 6, 2026 |
Anthony Geisler2Insiderdirector, 10 percent owner, officer: Chief Executive Officer | 16.39% | 8.06M A | filed Aug 1, 2025 |
Voss Capital, LPInstitution | 13.82% | 6.80M A | as of Jun 30, 2026 |
Shay Capital LLCInstitution | 5.48% | 2.69M A | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 4.96% | 2.44M A | as of Jun 30, 2026 |
- Mark Grabowski's transaction reports restate only vehicles that traded; the 2021 ownership statement (24.23M) less the 7.26M net shares sold since is used instead.
- Anthony Geisler's transaction reports restate only vehicles that traded; the 2025 ownership statement (8.06M) is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 19, 2026 | Voss Capital, LP | 10 percent owner | +111,912 | $4.71 |
| May 20, 2026 | Voss Capital, LP | 10 percent owner | +29,149 | $5.50 |
- Planet Fitness
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- Peloton
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Xponential Fitness | $3.73 | −6.75% | $149.2M | — | 7.6 | 0.5 | −13.4% |
| Planet Fitness | $41.24 | −3.19% | $3.38B | 14.4 | 12.0 | 2.4 | +7.1% |
| Life Time Group | $37.02 | −3.08% | $8.53B | 21.0 | 22.0 | 2.7 | +13.7% |
| Peloton | $4.79 | −4.58% | $2.09B | 38.6 | 13.9 | 0.9 | +0.1% |
| Median | 21.0 | 13.9 | 2.4 | +7.1% |