United Parks & Resorts (PRKS)
Operates SeaWorld, Busch Gardens, and family water parks powered by admissions and in-park spending.
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Runs U.S. theme and water parks under SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Sesame Place, Water Country USA, and Adventure Island, earning from admissions and in-park purchases. Owned parks are grouped in regional clusters, while SeaWorld Abu Dhabi contributes royalties and service fees through a partnership.
Operates twelve U.S. theme and water parks under SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Sesame Place, Water Country USA, and Adventure Island. The parks combine rides, animal encounters, presentations, shows, seasonal events, and premium experiences. Revenue comes primarily from admission tickets and from food, merchandise, parking, and other purchases made during visits.
Geographic clusters around major population centers and tourism markets support multi-park packages, cross-marketing, and shared overhead. SeaWorld Abu Dhabi extends the portfolio through a licensing and services partnership rather than an owned park. The business reports all parks as one segment and depends on attendance, guest spending, regular attraction investment, and licenses and permits governing animals and third-party brands. Its fixed operating base includes labor, maintenance, animal care, utilities, property taxes, and insurance.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 10, 2026 | Truist Financial | Target | Target: $47 | Target: $49 |
| Aug 6, 2026 | Deutsche Bank | Target | Target: $56 | Target: $55 |
| Aug 5, 2026 | Mizuho Securities | Target | Target: $46 | Target: $51 |
| Aug 5, 2026 | Barclays | Reiterate | Rating: —Target: $39 | Target: $41 |
| Jul 27, 2026 | Guggenheim | Reiterate | Rating: —Target: $54 | Target: $51 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $19.1M · Total debt $2.41B · Total assets $2.64B · Shareholders' equity −$617.0M
- Revenue
- $483.3M
- Operating income
- $162.9M
- Net income
- $63.3M
No dividends on record.
| Institutions | ≈ 129.56% | 61.07M shares | |
|---|---|---|---|
| 243 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 3.15% | 1.48M shares | |
| 21 holders · as of Sep 17, 2026 | |||
| Strategic holders | 12.71% | 5.99M shares | |
| 2 holders · as of Aug 11, 2026 | |||
| Adds to | 145.42% | ||
47.14M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 145.42%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Hill Path Capital LPInstitution | 57.72% | 27.21M | as of Jun 30, 2026 |
Hill Path Capital Partners LP1Strategic10 percent owner | 12.49% | 5.89M | filed Aug 11, 2026 |
Nomura Holdings IncInstitution | 9.49% | 4.47M | as of Jun 30, 2026 |
Barrow Hanley Mewhinney & Strauss LLCInstitution | 8.38% | 3.95M | filed Nov 13, 2024 |
BlackRock, Inc.Institution | 7.62% | 3.59M | as of Jun 30, 2026 |
- Hill Path Capital Partners LP's transaction reports restate only vehicles that traded; the 2026 ownership statement (5.89M) is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 15, 2026 | James W. Jr Forrester | officer: See Remarks | −1,150 | $35.71 |
| Aug 6, 2026 | Christopher L. Finazzo | officer: Chief Commercial Officer | −6,622 | $44.20 |
| May 22, 2026 | Christopher L. Finazzo | officer: Chief Commercial Officer | −8,000 | $36.76 |
| Dec 15, 2025 | Christopher L. Finazzo | officer: Chief Commercial Officer | −7,200 | $35.12 |
- Six Flags Entertainment
Closest listed peer across regional parks, water parks, and passes
- Walt Disney
Destination-park rival in Orlando and Southern California
- Comcast
Theme-park rival via Universal's destination parks and IP attractions
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| United Parks & Resorts | $32.58 | −3.04% | $1.58B | 13.5 | 9.1 | 1.0 | −1.4% |
| Six Flags Entertainment | $12.48 | +1.46% | $1.26B | — | — | 0.5 | −7.0% |
| Walt Disney | $103.87 | +0.04% | $180.30B | 21.4 | 13.9 | 1.8 | +7.1% |
| Comcast | $22.61 | +0.84% | $79.56B | 7.3 | 6.5 | 0.6 | −1.2% |
| Median | 14.3 | 10.2 | 0.6 | −1.2% |