Purple Innovation (PRPL)
Makes polymer-cushioned mattresses and comfort products for online, showroom, and wholesale channels.
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Creates mattresses and related comfort products around its proprietary Hyper-Elastic Polymer cushioning material. Sales flow through direct-to-consumer channels and wholesale retail partners, with manufacturing concentrated in Georgia.
Designs mattresses, pillows, cushions, bases, sheets, and related comfort products around its proprietary Hyper-Elastic Polymer cushioning material. Direct-to-consumer sales run through e-commerce, marketplaces, contact centers, and owned showrooms, while wholesale reaches retail partners.
Founded in 2010, the business became a public company through a 2018 merger. Manufacturing is concentrated at the McDonough, Georgia facility after the Utah plants closed.
Its operating model depends on executing the single-site manufacturing footprint and maintaining both direct-to-consumer and wholesale distribution channels. The annual report and recent quarterly filing disclosed substantial doubt about its ability to continue as a going concern.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Apr 29, 2026 | Keybanc | Downgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $23.3M · Total debt $215.2M · Total assets $264.5M · Shareholders' equity −$63.8M
- Revenue
- $98.3M
- Operating income
- −$4.3M
- Net income
- −$3.2M
HistoryDividendAnnual yield
| Institutions | 114.37% | 4.99M shares | |
|---|---|---|---|
| 61 holders · as of Jun 30, 2026 | |||
| Insiders | 4.54% | 198.1K shares | |
| 10 holders · as of May 6, 2026 | |||
| Adds to | 118.91% | ||
4.36M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 118.91%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Coliseum Capital Management, LLCInstitution | 85.98% | 46.86M A · 46.86M A | as of Jun 30, 2026 |
Wasatch Advisors LPInstitution | 9.31% | 5.07M A · 5.07M A | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 4.06% | 2.21M A · 2.21M A | as of Jun 30, 2026 |
Douglas Scott PetersonInsiderdirector | 2.97% | 129,358 A | filed Feb 3, 2025 |
BlackRock, Inc.Institution | 1.92% | 1.05M A · 1.05M A | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 4, 2026 | Robert Gerard Lucian | officer: Chief Financial Officer | +60,000 | $0.4906 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Purple Innovation | $2.74 | +0.55% | $11.8M | — | — | 0.0 | −6.5% |
| Somnigroup International | $64.55 | +1.88% | $13.33B | 25.3 | 18.4 | 1.8 | −3.1% |
| Median | 25.3 | 18.4 | 1.8 | −3.1% |