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PRPL · NASDAQ · Furnishings, Fixtures & Appliances

Purple Innovation (PRPL)

Makes polymer-cushioned mattresses and comfort products for online, showroom, and wholesale channels.

$2.71
After hours+0.06 (+2.26%)
At close$2.65(−2.57%)

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13F · 13D/G · Form 4

Institutions114.37%4.99M shares
61 holders · as of Jun 30, 2026
Insiders4.54%198.1K shares
10 holders · as of May 6, 2026
Adds to118.91%

4.36M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing

These groups come from separate filings that can overlap, so they add to 118.91%; nothing is left for Other.

This company has 2 share classes; every stake here is a share of the whole company.

13F · 13D/G · Form 4

HolderStakeSharesDate
Coliseum Capital Management, LLCInstitution
85.98%46.86M A · 46.86M Aas of Jun 30, 2026
Wasatch Advisors LPInstitution
9.31%5.07M A · 5.07M Aas of Jun 30, 2026
Vanguard Capital Management LLCInstitution
4.06%2.21M A · 2.21M Aas of Jun 30, 2026
Douglas Scott PetersonInsiderdirector
2.97%129,358 Afiled Feb 3, 2025
BlackRock, Inc.Institution
1.92%1.05M A · 1.05M Aas of Jun 30, 2026
Dynamic Advisor Solutions LLCInstitution
1.38%752,200 A · 752,200 Aas of Jun 30, 2026
Millennium Management LLCInstitution
1.34%727,895 A · 727,895 Aas of Jun 30, 2026
Geode Capital Management, LLCInstitution
1.13%617,869 A · 617,869 Aas of Jun 30, 2026
Jacobs Levy Equity Management, IncInstitution
1.12%608,180 A · 608,180 Aas of Jun 30, 2026
Robert DeMartiniInsiderdirector, officer: Chief Executive Officer
0.90%39,077 Afiled Apr 2, 2026
Shay Capital LLCInstitution
0.68%371,207 A · 371,207 Aas of Jun 30, 2026
Crumly & Associates Inc.Institution
0.61%333,263 A · 333,263 Aas of Jun 30, 2026
Goldman Sachs Group IncInstitution
0.58%315,877 A · 315,877 Aas of Jun 30, 2026
Vanguard Fiduciary Trust CoInstitution
0.57%308,521 A · 308,521 Aas of Jun 30, 2026
Anson Funds Management LPInstitution
0.55%300,000 A · 300,000 Aas of Jun 30, 2026
Charles Schwab Investment Management IncInstitution
0.52%282,242 A · 282,242 Aas of Jun 30, 2026
Sixth Street Partners Management Company, L.P.Institution
0.52%282,242 A · 282,242 Aas of Jun 30, 2026
Stratos Wealth Partners, Ltd.Institution
0.50%273,561 A · 273,561 Aas of Jun 30, 2026
State Street CorpInstitution
0.48%259,838 A · 259,838 Aas of Jun 30, 2026
UBS Group AGInstitution
0.29%156,167 A · 156,167 Aas of Jun 30, 2026
Tudor Investment Corp et alInstitution
0.28%150,649 A · 150,649 Aas of Jun 30, 2026
Divisadero Street Capital Management, LPInstitution
0.25%138,605 A · 138,605 Aas of Jun 30, 2026
Northern Trust CorpInstitution
0.25%137,104 A · 137,104 Aas of Jun 30, 2026
Eric Scott HaynorInsiderofficer: Chief Operating Officer
0.24%10,432 Afiled Apr 2, 2026
MML Investors Services, LLCInstitution
0.24%128,993 A · 128,993 Aas of Jun 30, 2026

13F, as of Jun 30, 2026

61 holders · 62.32M shares · 5 new positions · 18 increased · 14 reduced · 13 closed

HolderShares% of companyChg q/qFiled
Coliseum Capital Management, LLC46.86M1,074.77%0Aug 14, 2026
Wasatch Advisors LP5.07M116.33%0Jul 10, 2026
Vanguard Capital Management LLC2.21M50.70%−44.4KAug 13, 2026
BlackRock, Inc.1.05M23.98%−47Aug 7, 2026
Dynamic Advisor Solutions LLC752.2K17.25%0Jul 7, 2026
Millennium Management LLC727.9K16.70%−120.9KAug 14, 2026
Geode Capital Management, LLC617.9K14.17%−58.2KAug 12, 2026
Jacobs Levy Equity Management, Inc608.2K13.95%0Aug 14, 2026

13D/G · 5% or more, as filed

Holder% of classSharesFormFiled
Coliseum Capital Management, LLCincl. Adam Gray, Coliseum Capital Partners, L.P. +3 more49.90%13DMay 6, 2025
Somnigroup International Inc.6.88%13GAug 14, 2025

Form 4

Latest trades

DateInsiderTypeSharesAvg priceOwned after
May 4, 2026
Robert Gerard Lucianofficer: Chief Financial Officer
Purchase60,000$0.490660,000

House and Senate disclosures

Not reported.