Priority Technology (PRTH)
Runs merchant acquiring, payables automation and embedded treasury services for business cash flow.
Something off on this page? Send us feedback.
Sells full-service merchant acquiring, AP automation and embedded treasury services through Merchant Solutions, Payables and Treasury Solutions. The business evolved from a Georgia payment processor into a connected-commerce platform, with founder-led control, acquisition-built product breadth and dependence on payment networks, software partners and regulated money movement.
Combines full-service merchant acquiring, AP/payables automation and embedded treasury services in a connected-commerce platform. Merchant Solutions handles card acceptance and payment-enabled tools for B2C sellers through ISO, direct-sales and ISV channels; Payables supports bill payment and working-capital workflows; Treasury Solutions adds embedded finance and account-balance infrastructure for software partners and legacy platforms.
Grew from a Georgia payment processor into a broader payments-and-banking fintech through Finxera, Plastiq, Rollfi and channel-focused asset purchases. The current platform is anchored in the U.S. merchant-acquiring market while serving business customers through software partners and financial-institution channels.
Operates under founder-led control, with Chairman and CEO Thomas C. Priore holding majority share ownership and leading a preliminary take-private proposal. The model depends on merchant acquiring relationships, AP automation adoption, embedded-finance partners and regulated money movement.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 21, 2026 | Lake Street | Downgrade | Target: — | Target: $8.05 |
| Aug 6, 2026 | Industrial Alliance Securities | Target | Target: $11 | Target: $7 |
| Aug 6, 2026 | Alliance Global Partners | Downgrade | ||
| Nov 11, 2025 | Keefe, Bruyette & Woods | Downgrade | ||
| Nov 6, 2025 | Industrial Alliance Securities | Target | Target: — | Target: $11 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $120.3M · Total debt $1.05B · Total assets $2.50B · Shareholders' equity −$79.2M
- Revenue
- $262.3M
- Operating income
- $33.0M
- Net income
- $9.9M
No dividends on record.
| Institutions | ≈ 23.88% | 19.69M shares | |
|---|---|---|---|
| 138 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 105.80% | 87.22M shares | |
| 14 holders · as of Sep 21, 2026 | |||
| Adds to | 129.68% | ||
82.44M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 129.68%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Thomas C. PrioreInsider | 56.49% | 46.57M | filed Sep 21, 2026 |
Thomas Charles PrioreInsiderdirector, 10 percent owner, officer: President, CEO and Chairman | 41.32% | 34.07M | filed Feb 9, 2026 |
John Vito PrioreInsiderdirector, 10 percent owner | 4.94% | 4.07M | filed Jan 22, 2025 |
BlackRock, Inc.Institution | 2.87% | 2.37M | as of Jun 30, 2026 |
Buckley Capital Advisors, LLCInstitution | 2.54% | 2.09M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jul 1, 2026 | Marietta Davis | director | −1,168 | $6.67 |
| Jul 1, 2026 | Michael Passilla | director | −1,168 | $6.67 |
| Jul 1, 2026 | Christina M. Favilla | director | −1,229 | $6.67 |
| Aug 21, 2025 | Rajiv Kumar | officer: Chief Accounting Officer | −10,000 | $8.00 |
- Global Payments
Pure-play merchant scale after Worldpay acquisition
- Block
Square seller ecosystem targets SMB commerce and payments
- Shift4 Payments
Vertical integrated payments across hospitality and venues
- BILL
SMB financial-operations platform centered on AP and AR
- Corpay
Commercial payments and AP modernization rival
- Repay
Vertical payments peer with consumer and business payment rails
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Priority Technology | $7.81 | +0.07% | $642.4M | 11.5 | 7.7 | 0.6 | +9.4% |
| Global Payments | $85.40 | +0.13% | $21.17B | — | 5.8 | 2.1 | +61.5% |
| Block | $78.10 | +0.24% | $46.37B | 139.1 | 17.0 | 1.9 | +9.3% |
| Shift4 Payments | $39.16 | −0.53% | $3.59B | 67.4 | 5.9 | 0.7 | −35.4% |
| BILL | $46.26 | −1.70% | $4.69B | — | 12.6 | 2.8 | +13.8% |
| Corpay | $394.38 | −0.71% | $25.96B | 24.2 | 13.5 | 5.2 | +21.5% |
| Repay | $3.76 | −4.45% | $346.2M | — | 3.9 | 1.0 | +33.2% |
| Median | 67.4 | 9.2 | 2.0 | +17.6% |