Roblox (RBLX)
Connects players and creators through immersive experiences, creation tools and a Robux economy.
Something off on this page? Send us feedback.
Roblox runs a place where people play and build games. Nearly all its money still comes from selling Robux, which players spend on virtual goods and access, while free creation tools, computing infrastructure, and safety systems keep that engine moving. Ads, simpler game-making, video discovery, and lifelike worlds made by software are the attempt to broaden it, but those bets remain tiny or make no money yet.
Item facts: FY2025 · year ended Dec 31, 2025, from filings, earnings calls and company pages.
Judgment weights, not filed revenue
The band summarizes business focus and direction. ~ marks estimates.
8 in detail · 16 more below
Robux
Robux purchases generated $6.79B of cash sales in FY2025 and nearly all revenue. Watch whether age checks and a shift toward games people revisit but spend less money in slow that flow.
Competes with V-Bucks and Fortnite Item Shop (Epic Games) · Minecoins and Minecraft Marketplace (Mojang/Microsoft)
In plain English
Think of Robux as arcade tokens that work across one enormous online playground. Players buy them directly, receive them through a monthly membership, or redeem prepaid cards, then spend them on game access and virtual goods such as avatar clothing.
Cash reaches Roblox before all of it becomes revenue, because lasting goods are counted over the expected life of a paying user. Creators receive a share when people spend in their games and can exchange qualifying earnings for cash; Roblox keeps the rest to run the store, payments, computers, and safety work.
Roblox Studio
The free workshop supplies the games that players pay to enter and furnish. By Q2 2026, creators made roughly 60,000 three-dimensional objects daily; watch whether easier building produces games people keep playing.
Competes with Unreal Editor for Fortnite (Epic Games) · Unity Engine (Unity)
In plain English
Before anyone can play a Roblox game, someone has to build it. Studio is the free workshop where creators assemble scenery, write the instructions that make a game behave, test it with collaborators, and publish it to Roblox. Software helpers can suggest those instructions or make three-dimensional objects.
Roblox does not charge a Studio license. The payoff comes later: more creators can make more games and avatar goods, and Roblox earns its share when players spend Robux inside them. Better tools matter only if the finished games are discovered and hold attention.
Roblox Cloud
Beginning in July 2026, Roblox promised to buy $845M of hosting services over three years. Its test is keeping each hour affordable while new software helpers consume more computing power.
Competes with PlayFab (Microsoft) · Epic Online Services (Epic Games)
In plain English
Under every game sits a large network of computers that remembers what is happening, finds players a server, recommends what to try, moves payments, and checks unsafe behavior. Roblox Cloud is that backstage machinery, spread across regional data centers and mostly run by Roblox itself. It is not rented to outside customers.
The system turns into money only by keeping the paid activity above it fast and reliable. More play creates more Robux spending, but also more computer and safety expense, so the crucial job is serving each extra hour cheaply enough.
Roblox Kids and Roblox Select
By Q2 2026, 57% of daily users had completed age checks; the rollout also hurt communication, user growth, and the annual sales outlook. Watch whether safer access can recover lost activity.
Competes with Cabined Accounts (Epic Games) · Instagram Teen Accounts (Meta)
In plain English
Safety here is also product design. Kids and Select sort checked users into age-appropriate versions of Roblox, changing which games they see, how they communicate, and what parents can control. The accounts are free because the aim is trust and safer participation, not a separate fee.
That protection can preserve the Robux business by reassuring families and meeting stricter rules. It can also interrupt friendships and make joining harder. Roblox learned that trade-off quickly when the first global age checks weakened communication and new-user growth.
Build
An early public test began in New Zealand in July 2026, with a free base and paid options planned but unpriced. Watch whether phone-based beginners become paying creators without making computing costs balloon.
Competes with Fortnite Creative / UEFN (Epic Games) · Genie 3 (Google DeepMind)
In plain English
Making a game on a phone is normally awkward. Build lets someone describe an idea in ordinary words, then software produces a playable starting point that can move into Studio for more detailed work. The first public test is limited to checked New Zealand users aged nine and older.
The basic version is meant to be free, opening the door to people who would never learn traditional game tools. Roblox plans paid options for heavier use. No price or sales exist yet, so the business case rests on turning easy experiments into better games, more Robux spending, or subscriptions worth the computer bill.
Immersive Ads
Ads and licensing together were too small to break out in FY2025, though rewarded video reached hundreds of games and roughly 1,000 brands by January 2026. Watch whether brand budgets become visible without weakening child safety.
Competes with Sponsored Row Campaigns (Epic Games) · Unity Ads (Unity)
In plain English
A brand can pay to appear where Roblox users already play: in a promoted spot on the home page, a video someone chooses to watch for a benefit, a doorway into another game, or a branded experience. Creators supply the places and may receive Robux when ads are viewed or send someone elsewhere.
Roblox earns by selling that attention and by letting outside advertising systems bring buyers. The attraction is a second payer besides the player. Growth depends on proving that the ads work while keeping targeting, measurement, and the surrounding games safe for different ages.
Moments
By year-end 2025, Roblox videos had passed one trillion views on YouTube. Moments tries to bring that discovery loop inside Roblox; watch whether its limited short-video feed becomes meaningful ad space.
Competes with YouTube Shorts (Alphabet) · TikTok For You (ByteDance)
In plain English
A funny short clip can be a doorway into a game. Moments is a feed of gameplay videos inside Roblox: watch one, tap once, and enter the game it came from. The newer home-page version began with checked users over sixteen in selected markets.
Players and video makers supply the clips, while game creators gain another route to an audience. Roblox has not disclosed direct sales. It expects the feed could eventually carry ads, but first it must attract enough viewing, send people into worthwhile games, and screen every clip for safety and ownership problems.
Roblox Reality
A first version was targeted for late 2026 or early 2027, with possible subscription access but no price. Watch whether lifelike group worlds respond quickly and consistently enough to justify their heavy computer cost.
Competes with Genie 3 (Google DeepMind) · Unreal Engine 5 (Epic Games)
In plain English
The picture would be created differently from an ordinary Roblox game. Instead of drawing every object from fixed shapes, Roblox Reality aims to have software predict lifelike video frames while preserving the shared game underneath, so several players still affect the same world. Nearby computers would create and send those pictures fast enough for play.
Roblox has discussed charging a subscription beside its standard look, but nothing is for sale yet. The bet works only if the scenes stay consistent, react without a noticeable pause, remain safe, and cost less to produce than subscribers are willing to pay.
RobuxRobux purchases generated $6.79B of cash sales in FY2025 and nearly all revenue. Watch whether age checks and a shift toward games people revisit but spend less money in slow that flow.Robux purchases generated $6.79B of cash sales in FY2025 and nearly all revenue. Watch whether age checks and a shift toward games people revisit but spend less money in slow that flow.
In plain English
Think of Robux as arcade tokens that work across one enormous online playground. Players buy them directly, receive them through a monthly membership, or redeem prepaid cards, then spend them on game access and virtual goods such as avatar clothing.
Cash reaches Roblox before all of it becomes revenue, because lasting goods are counted over the expected life of a paying user. Creators receive a share when people spend in their games and can exchange qualifying earnings for cash; Roblox keeps the rest to run the store, payments, computers, and safety work.
Competes with V-Bucks and Fortnite Item Shop (Epic Games) · Minecoins and Minecraft Marketplace (Mojang/Microsoft)
Roblox StudioThe free workshop supplies the games that players pay to enter and furnish. By Q2 2026, creators made roughly 60,000 three-dimensional objects daily; watch whether easier building produces games people keep playing.The free workshop supplies the games that players pay to enter and furnish. By Q2 2026, creators made roughly 60,000 three-dimensional objects daily; watch whether easier building produces games people keep playing.
In plain English
Before anyone can play a Roblox game, someone has to build it. Studio is the free workshop where creators assemble scenery, write the instructions that make a game behave, test it with collaborators, and publish it to Roblox. Software helpers can suggest those instructions or make three-dimensional objects.
Roblox does not charge a Studio license. The payoff comes later: more creators can make more games and avatar goods, and Roblox earns its share when players spend Robux inside them. Better tools matter only if the finished games are discovered and hold attention.
Competes with Unreal Editor for Fortnite (Epic Games) · Unity Engine (Unity)
Roblox CloudBeginning in July 2026, Roblox promised to buy $845M of hosting services over three years. Its test is keeping each hour affordable while new software helpers consume more computing power.Beginning in July 2026, Roblox promised to buy $845M of hosting services over three years. Its test is keeping each hour affordable while new software helpers consume more computing power.
In plain English
Under every game sits a large network of computers that remembers what is happening, finds players a server, recommends what to try, moves payments, and checks unsafe behavior. Roblox Cloud is that backstage machinery, spread across regional data centers and mostly run by Roblox itself. It is not rented to outside customers.
The system turns into money only by keeping the paid activity above it fast and reliable. More play creates more Robux spending, but also more computer and safety expense, so the crucial job is serving each extra hour cheaply enough.
Competes with PlayFab (Microsoft) · Epic Online Services (Epic Games)
Roblox Kids and Roblox SelectBy Q2 2026, 57% of daily users had completed age checks; the rollout also hurt communication, user growth, and the annual sales outlook. Watch whether safer access can recover lost activity.By Q2 2026, 57% of daily users had completed age checks; the rollout also hurt communication, user growth, and the annual sales outlook. Watch whether safer access can recover lost activity.
In plain English
Safety here is also product design. Kids and Select sort checked users into age-appropriate versions of Roblox, changing which games they see, how they communicate, and what parents can control. The accounts are free because the aim is trust and safer participation, not a separate fee.
That protection can preserve the Robux business by reassuring families and meeting stricter rules. It can also interrupt friendships and make joining harder. Roblox learned that trade-off quickly when the first global age checks weakened communication and new-user growth.
Competes with Cabined Accounts (Epic Games) · Instagram Teen Accounts (Meta)
BuildAn early public test began in New Zealand in July 2026, with a free base and paid options planned but unpriced. Watch whether phone-based beginners become paying creators without making computing costs balloon.An early public test began in New Zealand in July 2026, with a free base and paid options planned but unpriced. Watch whether phone-based beginners become paying creators without making computing costs balloon.
In plain English
Making a game on a phone is normally awkward. Build lets someone describe an idea in ordinary words, then software produces a playable starting point that can move into Studio for more detailed work. The first public test is limited to checked New Zealand users aged nine and older.
The basic version is meant to be free, opening the door to people who would never learn traditional game tools. Roblox plans paid options for heavier use. No price or sales exist yet, so the business case rests on turning easy experiments into better games, more Robux spending, or subscriptions worth the computer bill.
Competes with Fortnite Creative / UEFN (Epic Games) · Genie 3 (Google DeepMind)
Immersive AdsAds and licensing together were too small to break out in FY2025, though rewarded video reached hundreds of games and roughly 1,000 brands by January 2026. Watch whether brand budgets become visible without weakening child safety.Ads and licensing together were too small to break out in FY2025, though rewarded video reached hundreds of games and roughly 1,000 brands by January 2026. Watch whether brand budgets become visible without weakening child safety.
In plain English
A brand can pay to appear where Roblox users already play: in a promoted spot on the home page, a video someone chooses to watch for a benefit, a doorway into another game, or a branded experience. Creators supply the places and may receive Robux when ads are viewed or send someone elsewhere.
Roblox earns by selling that attention and by letting outside advertising systems bring buyers. The attraction is a second payer besides the player. Growth depends on proving that the ads work while keeping targeting, measurement, and the surrounding games safe for different ages.
Competes with Sponsored Row Campaigns (Epic Games) · Unity Ads (Unity)
MomentsBy year-end 2025, Roblox videos had passed one trillion views on YouTube. Moments tries to bring that discovery loop inside Roblox; watch whether its limited short-video feed becomes meaningful ad space.By year-end 2025, Roblox videos had passed one trillion views on YouTube. Moments tries to bring that discovery loop inside Roblox; watch whether its limited short-video feed becomes meaningful ad space.
In plain English
A funny short clip can be a doorway into a game. Moments is a feed of gameplay videos inside Roblox: watch one, tap once, and enter the game it came from. The newer home-page version began with checked users over sixteen in selected markets.
Players and video makers supply the clips, while game creators gain another route to an audience. Roblox has not disclosed direct sales. It expects the feed could eventually carry ads, but first it must attract enough viewing, send people into worthwhile games, and screen every clip for safety and ownership problems.
Competes with YouTube Shorts (Alphabet) · TikTok For You (ByteDance)
Roblox RealityA first version was targeted for late 2026 or early 2027, with possible subscription access but no price. Watch whether lifelike group worlds respond quickly and consistently enough to justify their heavy computer cost.A first version was targeted for late 2026 or early 2027, with possible subscription access but no price. Watch whether lifelike group worlds respond quickly and consistently enough to justify their heavy computer cost.
In plain English
The picture would be created differently from an ordinary Roblox game. Instead of drawing every object from fixed shapes, Roblox Reality aims to have software predict lifelike video frames while preserving the shared game underneath, so several players still affect the same world. Nearby computers would create and send those pictures fast enough for play.
Roblox has discussed charging a subscription beside its standard look, but nothing is for sale yet. The bet works only if the scenes stay consistent, react without a noticeable pause, remain safe, and cost less to produce than subscribers are willing to pay.
Competes with Genie 3 (Google DeepMind) · Unreal Engine 5 (Epic Games)
Named in filings, launches and programs
- Roblox ClientPlatformThe free app where users find games, play, socialize, and buy Robux-funded items across devices.
- Roblox PremiumServiceMonthly membership that includes discounted Robux, selected game benefits, and trading of avatar items.
- Paid AccessServiceLets a creator charge Robux before a player enters a game; management stopped discussing it after mid-2025.
- MarketplacePlatformThe shop for creator-made avatars, clothing, accessories, bodies, and heads bought with Robux.
- Creator StorePlatformA supply shop where creators find models, plug-ins, sound, fonts, images, three-dimensional shapes, and video for their games.
- Creator Rewards ProgramCustomer programSince July 2025, rewards creators for holding attention and bringing more people onto Roblox.
- Developer Exchange ProgramCustomer programThe cash-out door through which eligible creators exchange Robux they earned; over thirty-five thousand were registered at FY2025 year-end.
- License Manager and Licenses CatalogPlatformA self-service bridge for rights owners to let creators use protected characters and other creative property.
- Commerce APIs with ShopifyService · RampingLets eligible creators and brands pair physical purchases with digital Roblox items.
- Party, Global Chat, and Quick WordsService · RampingBuilt-in ways to gather and communicate, meant to restore connections weakened by age checks.
- Novel Games IncubatorCustomer programA 2026 group of 26 teams receiving coaching and help finding players for games aimed at older audiences.
- Roblox PlusService · AnnouncedA planned subscription tier that would include extra Build usage for frequent creators.
- FIFA Super Soccer partnershipCustomer programA multi-year FIFA relationship with Gamefam; neither promised sales nor financial commitments were disclosed.
- Universal Music Group strategic agreementCustomer programA multi-year music and shopping partnership using Shopify, with no disclosed economics.
- Mattel game slateCustomer programA wider collaboration covering several branded games, beginning with Monster High in October 2025.
- Roblox China Holding Corp. / Luobu / LuobulesiBrand · Pre-revenueThe China joint venture remains unavailable while a new version is developed; Roblox owns 51% and a Tencent affiliate owns 49%.
Roblox ClientPlatform
The free app where users find games, play, socialize, and buy Robux-funded items across devices.
Roblox PremiumService
Monthly membership that includes discounted Robux, selected game benefits, and trading of avatar items.
Paid AccessService
Lets a creator charge Robux before a player enters a game; management stopped discussing it after mid-2025.
MarketplacePlatform
The shop for creator-made avatars, clothing, accessories, bodies, and heads bought with Robux.
Creator StorePlatform
A supply shop where creators find models, plug-ins, sound, fonts, images, three-dimensional shapes, and video for their games.
Creator Rewards ProgramCustomer program
Since July 2025, rewards creators for holding attention and bringing more people onto Roblox.
Developer Exchange ProgramCustomer program
The cash-out door through which eligible creators exchange Robux they earned; over thirty-five thousand were registered at FY2025 year-end.
License Manager and Licenses CatalogPlatform
A self-service bridge for rights owners to let creators use protected characters and other creative property.
Commerce APIs with ShopifyService · Ramping
Lets eligible creators and brands pair physical purchases with digital Roblox items.
Party, Global Chat, and Quick WordsService · Ramping
Built-in ways to gather and communicate, meant to restore connections weakened by age checks.
Novel Games IncubatorCustomer program
A 2026 group of 26 teams receiving coaching and help finding players for games aimed at older audiences.
Roblox PlusService · Announced
A planned subscription tier that would include extra Build usage for frequent creators.
FIFA Super Soccer partnershipCustomer program
A multi-year FIFA relationship with Gamefam; neither promised sales nor financial commitments were disclosed.
Universal Music Group strategic agreementCustomer program
A multi-year music and shopping partnership using Shopify, with no disclosed economics.
Mattel game slateCustomer program
A wider collaboration covering several branded games, beginning with Monster High in October 2025.
Roblox China Holding Corp. / Luobu / LuobulesiBrand · Pre-revenue
The China joint venture remains unavailable while a new version is developed; Roblox owns 51% and a Tencent affiliate owns 49%.