Roblox (RBLX)
Connects players and creators through immersive experiences, creation tools and a Robux economy.
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Operates a global platform where users explore creator-built experiences and creators build, publish and monetize content. Roblox Client, Studio and Cloud support the ecosystem, while virtual items funded with Robux generate substantially all revenue.
Connects users and creators through a free immersive gaming and creation platform spanning mobile, desktop and console. Roblox Client is the user application, Roblox Studio supplies creation and publishing tools, and Roblox Cloud provides the infrastructure that hosts, distributes and moderates experiences.
Operates globally as one reportable segment, with most users outside the United States and Canada. Substantially all revenue comes from access to virtual items funded with Robux, while creator payouts support continued content supply. Advertising and licensing remain smaller initiatives.
Depends on creators producing engaging experiences, app stores and consoles providing distribution and payments, and safety systems operating across a global user-generated service. Age assurance, moderation, privacy and content rules shape access, communication and platform operations.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 21, 2026 | UBS | Target | Target: $33 | Target: $40 |
| Sep 15, 2026 | Roth Capital | Reiterate | Rating: —Target: $65 | Target: $60 |
| Sep 15, 2026 | BTIG | Reiterate | Rating: —Target: $30 | Target: $41 |
| Sep 14, 2026 | Wedbush | Reiterate | Rating: —Target: $40 | Target: $48 |
| Sep 14, 2026 | Wells Fargo | Reiterate | Rating: —Target: $46 | Target: $64 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $3.01B · Total debt $1.84B · Total assets $9.75B · Shareholders' equity $152.0M
- Revenue
- $1.47B
- Operating income
- −$229.0M
- Net income
- −$183.0M
No dividends on record.
| Institutions | 80.16% | 572.67M shares | |
|---|---|---|---|
| 855 holders · as of Jun 30, 2026 | |||
| Insiders | 8.59% | 61.33M shares | |
| 15 holders · as of Sep 9, 2026 | |||
| Other | 11.25% | 80.37M shares | |
| remainder | |||
714.38M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
FMR LLCInstitution | 11.16% | 79.72M A | as of Jun 30, 2026 |
David Baszucki1,2Insiderdirector, 10 percent owner, officer: President & CEO | 6.79% | 48.35M A | filed Aug 24, 2026 |
BlackRock, Inc.Institution | 5.37% | 38.33M A | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 4.43% | 31.64M A | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 4.09% | 29.20M A | as of Jun 30, 2026 |
- David Baszucki's transaction reports restate only vehicles that traded; the 2025 ownership statement (48.35M) plus the 168.5K net shares acquired since is used instead.
- David Baszucki reports a block also reported by another filer; it is counted once, under that filer.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 8, 2026 | Mark Reinstra | officer: Chief Legal Off. & Corp. Sec. | −5,773 | $44.80 |
| Sep 1, 2026 | Gregory Baszucki | director | −16,666 | $40.47 |
| Aug 31, 2026 | Andrea L. Wong | director | −562 | $40.89 |
| Aug 25, 2026 | Amy Marie Rawlings | officer: Chief Accounting Officer | −237 | $38.89 |
| Aug 24, 2026 | Sean Jack Buckley | officer: Chief People & Systems Officer | −4,321 | $38.68 |
- Microsoft
Minecraft, Xbox and creator commerce overlap with immersive play
- Unity Software
Game creation, deployment and growth tools contest creator adoption
- Meta
Social immersive experiences and creator tools vie for users and builders
- NetEase (ADR)
Online games and virtual-item economies compete across devices
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Roblox | $49.64 | −3.14% | $36.61B | — | — | 6.4 | +44.1% |
| Microsoft | $496.48 | −1.02% | $3.72T | 27.9 | 25.3 | 11.2 | +17.8% |
| Unity Software | $42.97 | −0.56% | $18.86B | — | 49.7 | 9.3 | +23.9% |
| Meta | $746.30 | +0.68% | $1.89T | 27.9 | 24.5 | 8.3 | +28.0% |
| NetEase (ADR) | $118.36 | +0.76% | $75.00B | 15.7 | 14.9 | 4.3 | +13.9% |
| Median | 27.9 | 24.9 | 8.8 | +20.8% |