Meta (META)
Runs advertising-funded social apps while developing Quest headsets and AI glasses.
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Runs Facebook, Instagram, WhatsApp, Messenger, Threads, and Meta AI for global social, video, and messaging audiences. Advertising on Facebook and Instagram generates substantially all revenue, while Reality Labs sells Quest devices, Horizon software, and AI glasses and operates at a loss.
Runs Facebook, Instagram, Messenger, WhatsApp, Threads, and Meta AI across social feeds, video, messaging, and public conversations worldwide. Advertising on Facebook and Instagram produces substantially all revenue; paid messaging and subscriptions add smaller streams.
Develops Quest headsets, Horizon software and content, and AI glasses through Reality Labs, which operates at a loss funded by profits from the app business. AI supports content recommendations, advertising tools, assistants, and product development across the portfolio.
Pairs global consumer networks with self-service ad tools and AI-driven ranking for marketers. Revenue depends on user engagement, advertiser demand, data signals, and mobile operating systems and distribution channels it does not control; privacy, competition, content, youth-safety, and AI rules can require product or advertising changes.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 21, 2026 | Wells Fargo | Reiterate | Rating: —Target: $640 | Target: $796 |
| Sep 10, 2026 | Morgan Stanley | Upgrade | ||
| Sep 10, 2026 | UBS | Upgrade | ||
| Sep 10, 2026 | Piper Sandler | Initiate | Rating: — | |
| Sep 10, 2026 | William Blair | Downgrade | Rating: — |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $90.26B · Total debt $112.32B · Total assets $449.96B · Shareholders' equity $261.22B
- Revenue
- $60.80B
- Operating income
- $18.78B
- Net income
- $15.85B
HistoryDividendAnnual yield
| Institutions | 67.30% | 1.71B shares | |
|---|---|---|---|
| 5,349 holders · as of Jun 30, 2026 | |||
| Insiders | 13.47% | 343.16M shares | |
| 22 holders · as of Sep 17, 2026 | |||
| Other | 19.23% | 489.99M shares | |
| remainder | |||
2.55B company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Mark Zuckerberg1Insiderdirector, 10 percent owner, officer: COB and CEO | 13.44% | 341.82M B · 639,347 A | as of Apr 1, 2026 |
BlackRock, Inc.Institution | 6.81% | 173.40M A | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 5.63% | 143.44M A | as of Jun 30, 2026 |
FMR LLCInstitution | 3.76% | 95.90M A | as of Jun 30, 2026 |
State Street CorpInstitution | 3.61% | 92.03M A | as of Jun 30, 2026 |
- This position is taken from DEF 14A 2026-04-16: Mark Zuckerberg, Class B beneficially owned as of 2026-04-01 of Apr 1, 2026, not from the filings feed.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 15, 2026 | Christopher K. Cox | officer: Chief Product Officer | −20,000 | $675.23 |
| Sep 14, 2026 | Javier Olivan | officer: Chief Operating Officer | −1,493 | $657.73 |
| Sep 9, 2026 | Christopher K. Cox | officer: Chief Product Officer | −20,000 | $650.28 |
| Sep 8, 2026 | Javier Olivan | officer: Chief Operating Officer | −5,026 | $616.62 |
| Sep 3, 2026 | Aaron Anderson | officer: Chief Accounting Officer | −3,240 | $618.06 |
- Alphabet Class A
Largest ad rival; Search, YouTube, and Gemini contest every Meta surface.
- Apple
ATT eroded ad targeting; rivals in messaging, XR hardware, and device AI.
- Amazon
Retail purchase data powers the fastest-growing rival for ad budgets.
- Snap
Camera-first social rival for Gen Z attention, ad budgets, and AR wearables.
- Pinterest
Visual-discovery rival for shopping-ad budgets and overlapping demographics.
- Reddit
Fastest-growing social ad platform; draws budgets via niche community targeting.
ComparePre-market
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Meta | $735.89 | −0.80% | $1.89T | 27.9 | 24.4 | 8.3 | +28.0% |
| Alphabet Class A | $356.52 | +0.37% | $4.30T | 17.8 | 26.4 | 9.6 | +24.2% |
| Apple | $340.30 | +0.29% | $4.98T | 38.8 | 36.5 | 10.7 | +16.4% |
| Amazon | $256.89 | −0.64% | $2.78T | 20.8 | 27.7 | 3.6 | +19.6% |
| Snap | $5.73 | +0.61% | $9.62B | — | 59.2 | 1.5 | +18.9% |
| $19.55 | +0.96% | $12.31B | 56.9 | 8.8 | 2.7 | +18.2% | |
| $160.28 | +1.25% | $30.56B | 36.9 | 26.0 | 11.0 | +61.1% | |
| Median | 36.9 | 27.1 | 6.6 | +19.3% |