Reddit (RDDT)
Organizes user-run communities and monetizes their conversations primarily through advertising.
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Organizes posts and conversations into user-run communities, with voting and volunteer moderation shaping what people see. Advertising provides most revenue, while content licensing and direct-to-user products supplement a business that depends on participation, advertiser demand, and search-driven discovery.
Organizes user-created posts and conversations into topic communities where voting shapes visibility and volunteer moderators enforce local rules. Mobile applications and the website support discussion, media sharing, search, and discovery across more than 100,000 communities.
Monetizes this audience mainly through advertising placed around conversations, supplemented by content licensing and direct-to-user products. Search, Reddit Answers, machine translation, and advertising automation extend the usefulness and reach of the discussion corpus, while international expansion depends on building localized content and communities.
Operates as a single reportable segment with a business model rooted in user participation and advertiser demand. Traffic also depends partly on search-engine distribution, while platform policy must balance user safety, community autonomy, advertiser suitability, and changing regulation.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 18, 2026 | BNP Paribas | Target | Target: — | Target: $180 |
| Sep 18, 2026 | Exane BNP Paribas | Initiate | Rating: — | |
| Sep 18, 2026 | DA Davidson | Reiterate | Rating: —Target: $200 | Target: $185 |
| Aug 21, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $240 | Target: $210 |
| Aug 17, 2026 | Raymond James | Reiterate | Rating: —Target: $180 | Target: $205 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $2.79B · Total debt $20.9M · Total assets $3.64B · Shareholders' equity $3.29B
- Revenue
- $804.9M
- Operating income
- $231.7M
- Net income
- $252.8M
No dividends on record.
| Institutions | ≈ 63.84% | 122.82M shares | |
|---|---|---|---|
| 968 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 52.65% | 101.30M shares | |
| 14 holders · as of Sep 17, 2026 | |||
| Strategic holders | 4.00% | 7.70M shares | |
| 1 holder · as of Nov 21, 2024 | |||
| Adds to | 120.49% | ||
192.40M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 120.49%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Steven HuffmanInsider | 26.73% | 51.43M | filed Nov 3, 2025 |
Steve Ladd Huffman1Insiderdirector, 10 percent owner, officer: CEO & President | 24.98% | 48.14M COMPANY | filed Sep 17, 2026 |
BlackRock, Inc.Institution | 4.16% | 8.00M A | as of Jun 30, 2026 |
Tencent Holdings Ltd2,3Strategicother: Former 10% Owner | 4.00% | 7.70M A | filed Nov 21, 2024 |
Baillie Gifford & CoInstitution | 3.74% | 7.19M A | as of Jun 30, 2026 |
- Steve Ladd Huffman's transaction reports restate only vehicles that traded; the 2026 ownership statement (48.14M) less the 76.7K net shares sold since is used instead.
- Reported at 4.17% on Nov 12, 2025, under the 5% line, so no further filing is required.
- Tencent Holdings Ltd reports a block also reported by AllianceBernstein L.P.; it is counted once, under AllianceBernstein L.P.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 15, 2026 | Steve Ladd Huffman | director, 10 percent owner, officer: CEO & President | −17,308 | $160.11 |
| Sep 14, 2026 | Jennifer L. Wong | officer: Chief Operating Officer | −60,000 | $162.33 |
| Aug 31, 2026 | Steve Ladd Huffman | director, 10 percent owner, officer: CEO & President | −18,000 | $148.02 |
| Aug 25, 2026 | Robert A. Sauerberg | director | −5,128 | $159.92 |
| Aug 14, 2026 | Jennifer L. Wong | officer: Chief Operating Officer | −75,000 | $178.55 |
- Meta
Broad rival in communities, user attention, and digital advertising
- Alphabet Class A
Rival across search, video attention, AI answers, and digital ads
- Snap
Rival for mobile attention and social advertising budgets
- Pinterest
Rival in interest discovery, visual search, and performance advertising
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| $158.85 | +0.08% | $30.56B | 36.9 | 26.0 | 11.0 | +61.1% | |
| Meta | $753.33 | +1.63% | $1.89T | 27.9 | 24.7 | 8.3 | +28.0% |
| Alphabet Class A | $360.86 | +1.66% | $4.30T | 17.8 | 26.9 | 9.6 | +24.2% |
| Snap | $5.78 | +1.47% | $9.62B | — | 60.1 | 1.5 | +18.9% |
| $19.50 | +0.70% | $12.31B | 56.9 | 8.8 | 2.7 | +18.2% | |
| Median | 27.9 | 25.8 | 5.5 | +21.6% |