Alphabet Class A (GOOGL)
Runs Google’s search, video, mobile, AI, advertising, and cloud platforms.
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Operates Google Search, YouTube, Android, Gemini, consumer subscriptions, devices, and an enterprise cloud business, while funding Other Bets such as Waymo. Advertising supplies most revenue; subscriptions, app sales, hardware, and consumption- or subscription-based cloud services provide additional income.
Runs Google Services, Google Cloud, and a portfolio of Other Bets. Google Services spans Search, YouTube, Android, Chrome, Maps, Play, Gemini, subscriptions, and Pixel devices for users worldwide, earning primarily from advertising alongside subscriptions, app sales, and hardware.
Sells cloud infrastructure, data, AI, cybersecurity—including Wiz—and Workspace applications through consumption fees and subscriptions. Shared Google DeepMind research, custom chips, and technical infrastructure carry Gemini capabilities across Search, YouTube, Workspace, and Cloud. Other Bets includes Waymo autonomous ride-hailing and earlier-stage life-sciences ventures.
Advertising remains the largest source of cash, while distribution partners route search traffic. Competition, privacy, AI, and content regulation—and antitrust remedies targeting search or ad technology—can require changes to products, distribution, or business models.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 17, 2026 | Tigress Financial | Reiterate | Rating: —Target: $415 | Target: $485 |
| Sep 16, 2026 | Evercore ISI | Reiterate | Rating: —Target: $400 | Target: $450 |
| Jul 31, 2026 | UBS | Initiate | Rating: — | |
| Jul 31, 2026 | Benchmark | Downgrade | ||
| Jul 31, 2026 | KeyBanc | Initiate | Rating: — |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $242.47B · Total debt $112.76B · Total assets $921.98B · Shareholders' equity $640.48B
- Revenue
- $119.80B
- Operating income
- $40.77B
- Net income
- $112.19B
HistoryDividendAnnual yield
| Institutions | 66.46% | 8.13B shares | |
|---|---|---|---|
| 6,045 holders · as of Jun 30, 2026 | |||
| Insiders | 6.06% | 740.71M shares | |
| 17 holders · as of Sep 3, 2026 | |||
| Other | 27.48% | 3.36B shares | |
| remainder | |||
12.23B company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This company has 3 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 6.79% | 460.97M A · 369.92M C | as of Jun 30, 2026 |
Brin SergeyInsiderdirector, 10 percent owner | 5.86% | 37,469 A · 359.16M C · 357.92M B | filed Aug 11, 2026 |
Vanguard Capital Management LLCInstitution | 5.64% | 382.95M A · 306.94M C | as of Jun 30, 2026 |
State Street CorpInstitution | 3.52% | 238.98M A · 190.92M C | as of Jun 30, 2026 |
FMR LLCInstitution | 3.05% | 250.71M A · 121.96M C | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 28, 2026 | Frances Arnold | director | −82 | $337.71 |
| Jul 30, 2026 | Frances Arnold | director | −82 | $333.39 |
| Jul 29, 2026 | Marsida Saraci | officer: VP, Chief Accounting Officer | −449 | $333.20 |
| Jun 29, 2026 | John Kent Walker | officer: President, Global Affairs, CLO | −8,998 | $349.29 |
| Jun 30, 2026 | Frances Arnold | director | −112 | $351.28 |
- Microsoft
Collides on every battlefield: search, cloud, AI, browser, workspace, OS
- Meta
Largest direct rival for digital ad budgets and short-form video attention
- Amazon
Leads cloud and diverts ad spend via product search and Prime Video
- Apple
Platform rival in mobile OS, browser, hardware, and app distribution
- Netflix
Premium-streaming time-share and ad-tier rival to YouTube for video
- Oracle
Fast-growing enterprise cloud and AI-infrastructure rival to Google Cloud
- Baidu (ADR)
China's leading search engine and a generative-AI rival via ERNIE
ComparePre-market
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Alphabet Class A | $356.44 | +0.35% | $4.30T | 17.8 | 26.4 | 9.6 | +24.2% |
| Microsoft | $507.35 | +1.14% | $3.72T | 27.9 | 25.6 | 11.2 | +17.8% |
| Meta | $735.67 | −0.83% | $1.89T | 27.9 | 24.4 | 8.3 | +28.0% |
| Amazon | $256.79 | −0.68% | $2.78T | 20.8 | 27.7 | 3.6 | +19.6% |
| Apple | $340.20 | +0.27% | $4.98T | 38.8 | 36.5 | 10.7 | +16.4% |
| Netflix | $73.12 | −0.37% | $305.47B | 23.1 | 21.2 | 6.3 | +13.4% |
| Oracle | $151.44 | +1.94% | $427.95B | 23.3 | 17.5 | 6.0 | +29.6% |
| Baidu (ADR) | $92.45 | +0.14% | $31.36B | — | 18.3 | 1.6 | +1.1% |
| Median | 25.6 | 24.4 | 6.3 | +17.8% |