Netflix (NFLX)
Streams original and licensed entertainment through ad-free and ad-supported memberships.
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Streams original and licensed TV series, films, games, and live programming through ad-free and ad-supported memberships worldwide. Monthly fees provide most revenue, with advertising and experiences supplementing a single-segment business built around long-term content commitments.
Streams TV series, films, games, and live programming through ad-free and ad-supported memberships. Original productions and licensed titles span many genres and languages, while a single global service adapts pricing, catalog availability, and discovery to local markets. Monthly membership fees remain the main revenue source; advertising, consumer products, and live experiences are smaller supplements.
Combines global distribution with a continually refined interface that helps members choose content, and uses locally relevant programming to serve audiences across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. The business operates as one segment and competes for viewing time as well as production and licensing rights. Its content slate relies on multi-year, largely fixed production and licensing commitments, while country-level rules can impose catalog quotas, investment obligations, levies, or ownership restrictions.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 18, 2026 | Wells Fargo | Downgrade | Target: $80 | Target: $57 |
| Sep 14, 2026 | Evercore ISI | Reiterate | Rating: —Target: $138 | Target: $110 |
| Sep 8, 2026 | Morgan Stanley | Downgrade | ||
| Sep 8, 2026 | Pivotal Research | Initiate | Rating: — | |
| Sep 8, 2026 | Raymond James | Upgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $9.13B · Total debt $14.31B · Total assets $58.45B · Shareholders' equity $30.15B
- Revenue
- $12.56B
- Operating income
- $4.19B
- Net income
- $3.40B
No dividends on record.
| Institutions | 82.40% | 3.43B shares | |
|---|---|---|---|
| 3,597 holders · as of Jun 30, 2026 | |||
| Insiders | 0.09% | 3.68M shares | |
| 12 holders · as of Sep 10, 2026 | |||
| Other | 17.51% | 729.33M shares | |
| remainder | |||
4.16B company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 8.38% | 348.77M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 6.60% | 275.03M | as of Jun 30, 2026 |
State Street CorpInstitution | 4.33% | 180.13M | as of Jun 30, 2026 |
FMR LLCInstitution | 3.26% | 135.94M | as of Jun 30, 2026 |
Invesco Ltd.Institution | 3.25% | 135.42M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 10, 2026 | Richard N. Barton | director | −720 | $75.27 |
| Sep 9, 2026 | Richard N. Barton | director | −720 | $76.26 |
| Sep 8, 2026 | Richard N. Barton | director | −720 | $77.60 |
| Aug 10, 2026 | Spencer Adam Neumann | officer: Chief Financial Officer | −9,248 | $75.79 |
| Aug 5, 2026 | Richard N. Barton | director | −2,160 | $75.10 |
- Walt Disney
Broadest IP franchise platform in streaming; Disney+/Hulu bundle battles for SVOD share.
- Amazon
Prime Video bundles streaming with e-commerce; leads in live sports with NFL and NBA rights.
- Warner Bros. Discovery
HBO prestige drama and Max platform are the premium scripted rival closest to Netflix.
- Alphabet Class A
YouTube dominates US TV viewing at 12.7% share, outpacing Netflix's 9.0% by 3+ points.
- Apple
Prestige-only Apple TV competes via Emmy-winning originals and exclusive F1 and MLS rights.
- Banzai International
Paramount+ and CBS deliver sports, franchise IP, and Taylor Sheridan originals vs Netflix.
- Comcast
Peacock bundles NBC live sports (NFL, NBA, Olympics) to compete for leisure-time attention.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Netflix | $72.52 | −1.15% | $305.47B | 23.1 | 21.0 | 6.3 | +13.4% |
| Walt Disney | $104.47 | +0.23% | $180.96B | 21.5 | 14.0 | 1.8 | +7.1% |
| Amazon | $257.88 | −0.22% | $2.78T | 20.8 | 27.6 | 3.6 | +19.6% |
| Warner Bros. Discovery | $30.80 | −0.02% | $77.22B | — | — | 2.1 | −11.2% |
| Alphabet Class A | $360.85 | +1.66% | $4.30T | 17.8 | 26.9 | 9.6 | +24.2% |
| Apple | $341.13 | +0.63% | $4.98T | 38.8 | 36.7 | 10.7 | +16.4% |
| Banzai International | $0.9201 | −0.34% | $3.0M | — | — | 0.3 | −30.3% |
| Comcast | $22.93 | +0.00% | $81.37B | 7.4 | 6.6 | 0.7 | −1.2% |
| Median | 20.8 | 26.9 | 2.1 | +7.1% |