Apple (AAPL)
Builds iPhone-led devices and services around an integrated hardware-software ecosystem.
Something off on this page? Send us feedback.
Designs iPhone, Mac, iPad, Apple Watch, AirPods, Vision Pro, operating systems, and services spanning the App Store, iCloud, payments, support, music, and video. iPhone supplies most revenue, while integrated hardware, software, and services support repeat purchases and recurring revenue; production depends on a global network of suppliers and manufacturers.
Designs iPhone smartphones, Mac computers, iPad tablets, Apple Watch, AirPods, Vision Pro, and accessories. Related services span the App Store, iCloud, AppleCare, advertising, Apple Pay, and subscriptions including Apple Music and Apple TV. Revenue reaches consumers, businesses, schools, and governments through direct stores, carriers, and resellers across the Americas, Europe, Greater China, Japan, and the rest of Asia Pacific.
Controls most of the product stack, from hardware and operating systems to applications and services, while third-party developers and accessories broaden the ecosystem. The iPhone remains the largest product category, with Services second, linking device demand to subscription, licensing, transaction, support, and advertising revenue.
Production relies on a complex global supply chain, including single- or limited-source components and manufacturing sites concentrated outside the United States. App distribution, payments, licensing, and platform rules also operate under changing competition and privacy regulation.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 18, 2026 | Evercore ISI | Target | Target: $365 | Target: $380 |
| Sep 18, 2026 | Loop Capital Markets | Target | Target: $325 | Target: $380 |
| Sep 8, 2026 | MoffettNathanson | Reiterate | Rating: —Target: $225 | Target: $304 |
| Sep 4, 2026 | Craig-Hallum | Downgrade | Rating: — | |
| Sep 4, 2026 | Morgan Stanley | Upgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 27, 2026Cash & short-term investments $62.40B · Total debt $84.31B · Total assets $383.27B · Shareholders' equity $107.52B
- Revenue
- $109.42B
- Operating income
- $35.70B
- Net income
- $29.79B
HistoryDividendAnnual yield
| Institutions | 67.00% | 9.78B shares | |
|---|---|---|---|
| 6,465 holders · as of Jun 30, 2026 | |||
| Insiders | 0.06% | 9.31M shares | |
| 18 holders · as of Sep 17, 2026 | |||
| Other | 32.94% | 4.81B shares | |
| remainder | |||
14.59B company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 7.97% | 1.16B | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 6.57% | 959.11M | as of Jun 30, 2026 |
State Street CorpInstitution | 4.21% | 615.13M | as of Jun 30, 2026 |
Geode Capital Management, LLCInstitution | 2.54% | 371.34M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 2.29% | 334.12M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 15, 2026 | Jennifer Newstead | officer: SVP, GC and Government Affairs | −1,438 | $330.19 |
| Sep 8, 2026 | Jennifer Newstead | officer: SVP, GC and Government Affairs | −1,438 | $317.23 |
| Sep 1, 2026 | Jennifer Newstead | officer: SVP, GC and Government Affairs | −1,439 | $317.01 |
| Aug 25, 2026 | Jennifer Newstead | officer: SVP, GC and Secretary | −1,439 | $310.95 |
| Aug 18, 2026 | Jennifer Newstead | officer: SVP, GC and Secretary | −1,439 | $307.49 |
- Alphabet Class A
Android OS, Pixel hardware, and Google Play rival iOS, iPhone, and App Store.
- Microsoft
Contests Mac/iPad in PC OS, productivity SaaS, and on-device AI.
- Amazon
Prime Video, Echo, and Alexa rival Apple TV+, Apple Music, and HomePod.
- Spotify
World's largest music streaming platform competes directly with Apple Music.
- Netflix
301.6M-subscriber video platform competes with Apple TV+ for streaming share.
- Qualcomm
Snapdragon powers Android rivals; Apple's C1 modem displaces Qualcomm chips.
ComparePre-market
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Apple | $340.30 | +0.29% | $4.98T | 38.8 | 36.5 | 10.7 | +16.4% |
| Alphabet Class A | $356.52 | +0.37% | $4.30T | 17.8 | 26.4 | 9.6 | +24.2% |
| Microsoft | $507.70 | +1.21% | $3.72T | 27.9 | 25.6 | 11.2 | +17.8% |
| Amazon | $256.89 | −0.64% | $2.78T | 20.8 | 27.7 | 3.6 | +19.6% |
| Spotify | $520.00 | +0.61% | $106.24B | 32.7 | 32.3 | 5.1 | +10.5% |
| Netflix | $73.20 | −0.26% | $305.47B | 23.1 | 21.2 | 6.3 | +13.4% |
| Qualcomm | $191.70 | −1.41% | $203.94B | 22.2 | 21.0 | 4.6 | −4.0% |
| Median | 22.6 | 26.0 | 5.7 | +15.6% |