Pinterest (PINS)
Connects visual discovery and saved ideas with shopping and advertising.
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Connects visual search, Pins, and boards with shopping and advertising. Revenue comes from ads shown as users discover and save ideas, while recommendation quality, advertiser demand, platform safety, privacy rules, and international monetization shape the business.
Turns visual search, image-led discovery, and saved collections into a platform for planning purchases, projects, and interests. Pins and boards organize ideas, while search, recommendations, video, product catalogs, and shopping tools help users move from inspiration toward action.
Operates as one segment and earns revenue from advertising. Awareness, consideration, conversion, and shopping-oriented formats connect advertisers with users whose browsing and saving behavior signals intent. The platform serves a global audience, while monetization outside the United States and Canada remains an operating dependency.
Recommendation and visual-search quality, measurement, advertiser demand, mobile operating-system and app-store access, content moderation, privacy rules, and youth protection shape performance. A dual-class share structure concentrates voting power among Class B holders.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 31, 2026 | Jefferies | Upgrade | ||
| Aug 6, 2026 | Wells Fargo | Reiterate | Rating: —Target: $30 | Target: $31 |
| Aug 5, 2026 | DA Davidson | Reiterate | Rating: —Target: $26 | Target: $27 |
| Aug 5, 2026 | Robert W. Baird | Target | Target: $24 | Target: $26 |
| Aug 5, 2026 | Evercore ISI | Target | Target: $27 | Target: $29 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $1.27B · Total debt $1.20B · Total assets $4.76B · Shareholders' equity $2.89B
- Revenue
- $1.18B
- Operating income
- −$55.2M
- Net income
- −$46.7M
No dividends on record.
| Institutions | ≈ 94.86% | 537.18M shares | |
|---|---|---|---|
| 735 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 16.37% | 92.73M shares | |
| 17 holders · as of Sep 1, 2026 | |||
| Strategic holders | 3.01% | 17.03M shares | |
| 1 holder · as of Feb 5, 2021 | |||
| Adds to | 114.24% | ||
566.31M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (566.31M in the company's Sep 22, 2026 report, 636.18M elsewhere); stakes use the report.
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 114.24%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 8.37% | 47.41M A | as of Jun 30, 2026 |
Ameriprise Financial IncInstitution | 7.94% | 44.95M A | as of Jun 30, 2026 |
Benjamin Silbermann1Insiderdirector, 10 percent owner | 7.68% | 13,996 A · 34.42M B | filed Feb 14, 2022 |
Paul Cahill Sciarra2Insider10 percent owner | 6.79% | 26.90M B | filed Feb 14, 2022 |
Elliott Investment Management L.P.Institution | 4.94% | 28.00M A | as of Jun 30, 2026 |
- The filed share classes (A, B, COMMON) could not be matched to the company's, so no percentage.
- The filed share classes (B, A, COMMON) could not be matched to the company's, so no percentage.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 16, 2026 | Benjamin Silbermann | director, 10 percent owner: | −46,875 | $18.64 |
| Sep 15, 2026 | Benjamin Silbermann | director, 10 percent owner: | −46,875 | $19.22 |
| Sep 9, 2026 | Benjamin Silbermann | director, 10 percent owner: | −46,875 | $20.04 |
| Sep 8, 2026 | Benjamin Silbermann | director, 10 percent owner: | −46,875 | $20.07 |
| Sep 2, 2026 | Benjamin Silbermann | director, 10 percent owner: | −93,750 | $21.43 |
- Meta
Largest overlap in visual social media, discovery, and digital ads
- Alphabet Class A
Competes across search, visual discovery, video, and performance ads
- Amazon
Competes for shopping discovery and commerce-focused ad budgets
- Snap
Competes for mobile visual attention and social ad spending
- Reddit
Competes for interest discovery, user time, and contextual ads
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| $19.50 | +0.70% | $12.31B | 56.9 | 8.8 | 2.7 | +18.2% | |
| Meta | $753.33 | +1.63% | $1.89T | 27.9 | 24.7 | 8.3 | +28.0% |
| Alphabet Class A | $360.86 | +1.66% | $4.30T | 17.8 | 26.9 | 9.6 | +24.2% |
| Amazon | $258.18 | −0.10% | $2.78T | 20.8 | 27.7 | 3.6 | +19.6% |
| Snap | $5.78 | +1.47% | $9.62B | — | 60.1 | 1.5 | +18.9% |
| $158.85 | +0.08% | $30.56B | 36.9 | 26.0 | 11.0 | +61.1% | |
| Median | 24.4 | 26.9 | 8.3 | +24.2% |