Snap (SNAP)
Runs Snapchat’s camera-first messaging, short-video, mapping, subscription, and augmented-reality products.
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Runs Snapchat’s visual messaging, Stories, Spotlight, Map, Lenses, Bitmoji, and paid subscription features. Advertising funds most of the single-segment business, while mobile-platform access, ad measurement, privacy and youth-safety obligations, and founder voting control shape its operations.
Centers on Snapchat, where private visual messaging and Stories sit alongside Spotlight short video, Map discovery, Lenses and Lens Studio, Bitmoji avatars, and paid Snapchat+ features. Spectacles and Snap OS extend the ecosystem into developer-focused augmented-reality hardware.
Executes a layered camera-first product model: communication anchors engagement, creative tools support expression, and advertising funds most of the single-segment business. Subscription features add a direct-consumer revenue layer.
Depends on mobile-platform access and ad measurement, with Apple policy changes having disrupted targeting and optimization. Privacy, security, and youth-safety obligations remain central, repeated restructurings have narrowed investment priorities, and public Class A shares ordinarily carry no voting rights under founder control.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 4, 2026 | Stifel Nicolaus | Target | Target: $5.25 | Target: $7.50 |
| Aug 4, 2026 | DA Davidson | Reiterate | Rating: —Target: — | Target: $5.25 |
| Aug 4, 2026 | Mizuho Securities | Target | Target: $5 | Target: $6 |
| Aug 4, 2026 | Evercore ISI | Target | Target: $9 | Target: $8 |
| Aug 4, 2026 | Cantor Fitzgerald | Reiterate | Rating: —Target: $5 | Target: $6 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $2.66B · Total debt $844.3M · Total assets $7.47B · Shareholders' equity $1.93B
- Revenue
- $1.60B
- Operating income
- −$170.7M
- Net income
- −$164.0M
No dividends on record.
| Institutions | 37.71% | 637.10M shares | |
|---|---|---|---|
| 597 holders · as of Jun 30, 2026 | |||
| Insiders | 18.82% | 317.94M shares | |
| 18 holders · as of Sep 18, 2026 | |||
| Other | 43.47% | 734.53M shares | |
| remainder | |||
1.69B company shares as of Sep 19, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
The share count has not been confirmed by a second filing; stakes use it as it stands.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Robert C. MurphyInsiderdirector, 10 percent owner, officer: Chief Technology Officer | 8.97% | 43.59M · 107.94M | filed Aug 7, 2026 |
Evan Spiegel1Insiderdirector, 10 percent owner, officer: Chief Executive Officer | 8.83% | 25.49M · 123.68M | filed Apr 10, 2026 |
Edgewood Management LLCInstitution | 4.34% | 73.26M | filed Feb 14, 2022 |
FMR LLCInstitution | 3.94% | 66.51M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 2.78% | 46.92M | as of Jun 30, 2026 |
- Evan Spiegel reports a block also reported by another filer; it is counted once, under that filer.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 16, 2026 | Ajit Mohan | officer: Chief Business Officer | −6,797 | $5.82 |
| Sep 9, 2026 | Rebecca Morrow | officer: Chief Accounting Officer | −20,000 | $5.35 |
| Sep 3, 2026 | Zachary M. Briers | officer: General Counsel | −11,257 | $6.00 |
| Aug 17, 2026 | Douglas Hott | officer: Chief Financial Officer | −131,884 | $5.20 |
| Aug 19, 2026 | Zachary M. Briers | officer: General Counsel | −67,540 | $5.08 |
- Meta
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Competes for short-video audiences, creators, and digital ad budgets
- Pinterest
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- Apple
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- Reddit
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Snap | $5.78 | +1.32% | $9.62B | — | 60.0 | 1.5 | +18.9% |
| Meta | $751.53 | +1.39% | $1.89T | 27.9 | 24.7 | 8.3 | +28.0% |
| Alphabet Class A | $360.83 | +1.65% | $4.30T | 17.8 | 26.9 | 9.6 | +24.2% |
| $19.44 | +0.41% | $12.31B | 56.9 | 8.8 | 2.7 | +18.2% | |
| Apple | $341.14 | +0.64% | $4.98T | 38.8 | 36.7 | 10.7 | +16.4% |
| $158.70 | −0.02% | $30.56B | 36.9 | 26.0 | 11.0 | +61.1% | |
| Median | 36.9 | 26.0 | 9.6 | +24.2% |