Root (ROOT)
Prices auto policies from smartphone driving data instead of traditional demographic risk factors.
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Underwrites and sells personal auto insurance — plus renters coverage in a handful of states — priced from mobile-app-collected driving behavior rather than demographic proxies. Revenue runs through direct and partnership channels: a direct-to-consumer app, and a fast-growing network of embedded auto-dealer and marketplace integrations alongside a traditional independent-agent platform.
Prices and underwrites personal auto insurance directly, carrying the underwriting risk itself rather than brokering for other carriers. Renters coverage runs alongside auto in a smaller set of states; homeowners is only a bundling discount, not a standalone line.
Distribution splits between a direct mobile app pricing drivers from a telematics test-drive, and a partnership network anchored by an exclusive embedded deal with Carvana alongside connected-vehicle and marketplace tie-ups with Toyota, Hyundai Capital America, Freeway, and Hugo. A separate independent-agent channel sells policies without telematics.
Auto coverage now spans 36 states; the business was founded in Columbus, Ohio in 2015 and went public in 2020. Underwriting losses after listing forced layoffs and emergency financing before pricing discipline restored profitability. The partnership channel depends on maintaining exclusivity agreements such as the Carvana deal.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 11, 2026 | Jefferies | Downgrade | Target: — | Target: $58 |
| May 11, 2026 | UBS | Reiterate | Rating: —Target: — | Target: $50 |
| Jan 13, 2026 | Wells Fargo | Reiterate | Rating: —Target: — | Target: $75 |
| Nov 22, 2024 | JMP Securities | Downgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $1.03B · Total debt $310.8M · Total assets $1.67B · Shareholders' equity $327.9M
- Revenue
- $389.2M
- Operating income
- $25.6M
- Net income
- $25.4M
No dividends on record.
| Institutions | 61.43% | 9.52M shares | |
|---|---|---|---|
| 175 holders · as of Jun 30, 2026 | |||
| Insiders | 18.73% | 2.90M shares | |
| 9 holders · as of Sep 17, 2026 | |||
| Other | 19.84% | 3.07M shares | |
| remainder | |||
15.49M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (15.49M in the company's Sep 22, 2026 report, 14.02M elsewhere); stakes use the report.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Meyer MalkaInsider10 percent owner | 7.96% | 728,807 B · 503,800 A | filed Apr 30, 2025 |
Ribbit Management Company, LLCInstitution | 7.96% | 1.23M A | as of Jun 30, 2026 |
T. Rowe Price Investment Management, Inc.Institution | 7.88% | 1.22M A | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 7.42% | 1.15M A | as of Jun 30, 2026 |
Alexander E. Timm1Insiderdirector, 10 percent owner, officer: Chief Executive Officer | 7.35% | 275,304 A · 10,792 B | filed Aug 7, 2025 |
- The filed share classes (A, B, COMMON) could not be matched to the company's, so no percentage.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 15, 2026 | Jonathan Allison | officer: Chief Administrative Officer | −1,606 | $55.96 |
| May 12, 2026 | Jonathan Allison | officer: Chief Administrative Officer | −1,706 | $55.74 |
| Apr 7, 2026 | Jonathan Allison | officer: Chief Administrative Officer | −1,706 | $44.35 |
| Apr 2, 2026 | Jonathan Allison | officer: Chief Administrative Officer | −4,112 | $42.33 |
| Mar 20, 2026 | Jonathan Allison | officer: Chief Administrative Officer | −3,990 | $44.78 |
- Progressive
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- Lemonade
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- Kemper
Head-to-head in nonstandard-tier personal auto insurance and telematics
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Root | $49.21 | −1.16% | $697.9M | 14.8 | 19.1 | 0.4 | +1.7% |
| Progressive | $207.09 | −2.43% | $123.40B | 10.6 | 12.5 | 1.4 | +5.0% |
| Allstate | $231.07 | −4.85% | $62.52B | 4.8 | 8.2 | 0.9 | −7.2% |
| Lemonade | $47.18 | −1.43% | $3.68B | — | — | 3.9 | +79.4% |
| Kemper | $26.49 | −0.23% | $1.56B | — | 8.5 | 0.3 | −11.0% |
| Median | 7.7 | 8.5 | 1.1 | −1.1% |






