Saga Communications (SGA)
Operates local radio brands alongside digital and e-commerce services.
Something off on this page? Send us feedback.
Local media business built around radio stations and complemented by digital, e-commerce, online-news and other non-traditional initiatives. Its single reportable segment is Radio, while local managers operate brands around audience and client relationships.
Local radio stations form the core business, alongside digital, e-commerce, online-news and other non-traditional initiatives. Its operating approach is local media run by local managers, with brands focused on audience and client relationships. The company develops and operates these broadcast properties. Websites, mobile apps, streaming and podcasts support the brands.
Operations are concentrated in U.S. local markets. The portfolio includes FM and AM stations plus metro signals, using music and news-talk formats. Following the exit from television ownership, the model pairs broadcast properties with complementary digital channels. Radio is the sole reportable segment.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $27.8M · Total debt $5.0M · Total assets $196.8M · Shareholders' equity $148.2M
- Revenue
- $26.4M
- Operating income
- $623.0K
- Net income
- $960.0K
HistoryDividendAnnual yieldUpcoming
| Institutions | 53.65% | 3.41M shares | |
|---|---|---|---|
| 28 holders · as of Jun 30, 2026 | |||
| Insiders | 27.22% | 1.73M shares | |
| 14 holders · as of Jan 7, 2026 | |||
| Strategic holders | 26.18% | 1.66M shares | |
| 1 holder · as of May 15, 2026 | |||
| Adds to | 107.05% | ||
6.36M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 107.05%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Edward K. Christian TrustStrategic10 percent owner | 26.18% | 881,044 · 783,594 | filed May 15, 2026 |
Towerview LLCInstitution | 18.26% | 1.16M | as of Jun 30, 2026 |
Michael L. DallaireInsider | 15.23% | 968,390 | filed Aug 29, 2022 |
Gate City Capital Management, LLCInstitution | 13.59% | 863,845 | as of Jun 30, 2026 |
T. Rowe Price Investment Management, Inc.Institution | 10.34% | 657,258 | filed Aug 10, 2022 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Feb 25, 2026 | Edward K. Christian Trust | 10 percent owner | −5,665 | $12.07 |
| Oct 21, 2025 | Edward K. Christian Trust | 10 percent owner | −1,669 | $12.50 |
| Oct 16, 2025 | Edward K. Christian Trust | 10 percent owner | −761 | $12.51 |
| Oct 15, 2025 | Edward K. Christian Trust | 10 percent owner | −682 | $12.56 |
| Oct 14, 2025 | Edward K. Christian Trust | 10 percent owner | −748 | $12.51 |
- iHeartMedia
Scaled U.S. radio, streaming, podcasting and local-audio ad platform
- Townsquare Media
Community-focused radio and digital-marketing operator outside top 50 markets
- Beasley Broadcast Group
U.S. radio operator selling broadcast and integrated digital advertising
- Urban One Class A
Urban-focused U.S. radio broadcaster with digital advertising operations
- Sirius XM
Satellite, streaming and Pandora audio platform competing for listening and ads
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Saga Communications | $9.06 | +0.71% | $57.4M | — | — | 0.6 | −6.5% |
| iHeartMedia | $2.38 | −0.86% | $312.8M | — | — | 0.1 | +4.7% |
| Townsquare Media | $5.18 | +0.78% | $85.5M | — | 28.0 | 0.2 | −0.1% |
| Beasley Broadcast Group | $16.87 | +0.60% | $30.3M | — | — | 0.2 | −16.7% |
| Urban One Class A | $4.30 | +0.29% | $10.9M | — | — | 0.0 | −6.4% |
| Sirius XM | $26.46 | −3.57% | $9.25B | 10.8 | 8.5 | 1.1 | +1.0% |
| Median | 10.8 | 18.2 | 0.2 | −0.1% |