Sirius XM (SIRI)
Combines in-vehicle subscription audio with Pandora streaming, podcasts, and digital advertising.
Something off on this page? Send us feedback.
Sells satellite and streaming subscriptions through SiriusXM, while Pandora and Off-platform provide music streaming, podcasts, audio advertising, and publisher technology. Revenue is concentrated in the United States, led by SiriusXM subscriptions, with the other segment funded mainly by advertising.
Delivers music, sports, talk, news, comedy, and entertainment through SiriusXM satellite and streaming subscriptions. Pandora and Off-platform adds music streaming, podcasts, third-party audio advertising, and publisher technology.
Revenue is concentrated in the United States and led by SiriusXM subscriptions; Pandora and Off-platform relies mainly on advertising. Automaker relationships place receivers in vehicles and support subscriber acquisition, while digital services extend beyond the car.
Execution combines satellite infrastructure, licensed programming, streaming, advertising, and podcast monetization. The model depends on FCC spectrum authorizations, content licenses and royalties, automaker distribution, and subscriber retention, while competing with internet audio, terrestrial radio, and large online advertising platforms.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 17, 2026 | Guggenheim | Reiterate | Rating: —Target: $35 | Target: $37 |
| Sep 2, 2026 | William Blair | Upgrade | Rating: — | |
| Sep 2, 2026 | Cowen & Co. | Downgrade | Rating: — | |
| Sep 2, 2026 | Scotiabank | Initiate | Rating: — | |
| Sep 2, 2026 | Wells Fargo | Upgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $174.0M · Total debt $9.46B · Total assets $27.19B · Shareholders' equity $11.91B
- Revenue
- $2.16B
- Operating income
- $472.0M
- Net income
- $239.0M
HistoryDividendAnnual yield
| Institutions | 84.24% | 283.93M shares | |
|---|---|---|---|
| 641 holders · as of Jun 30, 2026 | |||
| Insiders | 5.47% | 18.42M shares | |
| 1 holder · as of Jun 10, 2026 | |||
| Other | 10.29% | 34.71M shares | |
| remainder | |||
337.07M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Berkshire Hathaway IncInstitution | 37.03% | 124.81M | as of Jun 30, 2026 |
John C. MaloneInsider | 5.47% | 18.42M | filed Jun 10, 2026 |
BlackRock, Inc.Institution | 5.22% | 17.60M | as of Jun 30, 2026 |
Dimensional Fund Advisors LPInstitution | 3.12% | 10.51M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 2.69% | 9.08M | as of Jun 30, 2026 |
Insider tradesForm 4
Nothing filed in the last 12 months.
- Spotify
Direct overlap in streaming music, podcasts, subscriptions, and audio ads
- Apple
Premium music, podcasts, and in-car listening through CarPlay
- Alphabet Class A
YouTube spans music, podcasts, in-car access, and digital advertising
- iHeartMedia
Broadcast radio, digital audio, podcasts, and audio advertising
- Amazon
Bundled music, podcasts, spoken audio, smart speakers, and advertising
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Sirius XM | $26.48 | −0.17% | $9.25B | 10.8 | 8.5 | 1.1 | +1.0% |
| Spotify | $502.00 | +0.15% | $106.24B | 32.7 | 31.3 | 5.1 | +10.5% |
| Apple | $339.94 | +0.05% | $4.98T | 38.8 | 36.6 | 10.7 | +16.4% |
| Alphabet Class A | $352.45 | +0.37% | $4.30T | 17.8 | 26.1 | 9.6 | +24.2% |
| iHeartMedia | $2.41 | +0.21% | $312.8M | — | — | 0.1 | +4.7% |
| Amazon | $255.40 | +0.15% | $2.78T | 20.8 | 27.3 | 3.6 | +19.6% |
| Median | 26.8 | 29.3 | 5.1 | +16.4% |