E.W. Scripps (SSP)
Runs more than 60 local television stations and a slate of national multicast networks.
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Operates two segments: a group of local television stations reaching roughly a quarter of American households, and a portfolio of national multicast networks distributed over the air, on cable, and through streaming. Advertising, including a cyclical political component, generates most of its revenue.
A group of network-affiliated television stations spans dozens of markets, reaching roughly a quarter of American households through ABC, NBC, CBS, Fox, and CW affiliates. They produce local news, sports, and entertainment programming, plus digital operations, and sell advertising to local and regional businesses.
A separate portfolio of national, ad-supported multicast networks — including ION, Court TV, and Scripps News — reaches viewers over the air, on cable, and through connected-TV apps, built mainly through acquisitions rather than organic launches.
Advertising drives most revenue across both segments, with a political component that swings between election and non-election years; retransmission-consent payments and FCC ownership limits shape how far the station group can expand.
A family trust holds shares with outsized voting power, so ultimate control rests with that trust rather than the public shareholders who own most of the economic interest.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jan 22, 2026 | Wells Fargo | Reiterate | Rating: —Target: $3 | Target: $3.90 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $13.0M · Total debt $2.59B · Total assets $3.65B · Shareholders' equity $100.7M
- Revenue
- $490.4M
- Operating income
- −$1.16B
- Net income
- −$1.17B
No dividends on record.
| Institutions | 61.60% | 57.09M shares | |
|---|---|---|---|
| 152 holders · as of Jun 30, 2026 | |||
| Insiders | 24.73% | 22.91M shares | |
| 37 holders · as of Aug 5, 2026 | |||
| Strategic holders | 8.23% | 7.63M shares | |
| 1 holder · as of Jan 16, 2026 | |||
| Other | 5.44% | 5.04M shares | |
| remainder | |||
92.67M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (92.67M in the company's Sep 23, 2026 report, 79.61M elsewhere); stakes use the report.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Elizabeth A. Logan1Insider10 percent owner | 13.65% | 12.65M A | filed Mar 13, 2026 |
Sinclair, Inc.Strategic | 8.23% | 7.63M | filed Jan 16, 2026 |
Victory Capital Management Inc.Institution | 7.34% | 6.80M | filed Feb 1, 2022 |
BlackRock, Inc.Institution | 5.07% | 4.70M A | as of Jun 30, 2026 |
Penn Capital Management Company, LLCInstitution | 5.00% | 4.63M A | as of Jun 30, 2026 |
- Elizabeth A. Logan's transaction reports restate only vehicles that traded; the 2026 ownership statement (12.65M) is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 20, 2026 | Molly E. McCabe | 10 percent owner | −11,239 | $3.29 |
| May 19, 2026 | Molly E. McCabe | 10 percent owner | −112,284 | $3.40 |
| May 18, 2026 | Molly E. McCabe | 10 percent owner | −142,970 | $3.48 |
| May 15, 2026 | Molly E. McCabe | 10 percent owner | −60,182 | $3.35 |
| May 14, 2026 | Geraldine Scripps Granado | 10 percent owner | +72,798 | $3.54 |
- Sinclair
Station-group and diginet rival, target of an unsolicited $7/share bid
- Nexstar Media Group
Largest station-group scale rival with CW ownership and NewsNation
- Fox Class A
Fox network affiliate and Tubi rival to free ad-supported diginets
- Paramount Skydance
Owns CBS affiliate stations and Pluto TV, rivaling diginets
- Gray Media
Larger-scale local-TV peer with ~37% US household reach, no diginets
- Warner Bros. Discovery
Owns HGTV, Food Network, CNN -- former Scripps brands, reborn
- Versant Media Group
Diginet and FAST rival via Versant's Free TV Networks unit
- Roku
FAST platform and CTV OS rivaling free ad-supported networks
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| E.W. Scripps | $3.05 | −2.24% | $248.4M | — | — | 0.1 | −9.2% |
| Sinclair | $12.94 | −1.75% | $920.4M | 17.4 | 25.0 | 0.3 | +7.1% |
| Nexstar Media Group | $165.04 | −1.49% | $5.12B | 31.9 | 5.6 | 0.7 | +62.3% |
| Fox Class A | $63.59 | −1.03% | $28.17B | 16.7 | 10.7 | 1.6 | +28.1% |
| Paramount Skydance | $9.82 | −2.92% | $11.00B | — | 11.8 | 0.4 | +0.9% |
| Gray Media | $4.52 | −2.90% | $454.1M | — | 2.5 | 0.1 | +8.7% |
| Warner Bros. Discovery | $30.80 | −0.11% | $77.30B | — | — | 2.1 | −11.2% |
| Versant Media Group | $32.98 | −1.58% | $4.74B | 6.3 | 7.2 | 0.7 | −3.8% |
| Roku | $153.27 | −0.64% | $22.88B | 65.9 | 46.7 | 4.4 | +21.9% |
| Median | 17.4 | 10.7 | 0.7 | +7.9% |