Suja Life (SUJA)
Cold-pressed juice, wellness shots, and functional soda under Suja Organic, Vive Organic, and Slice.
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Sells refrigerated cold-pressed juices, wellness shots, functional soda, and selected private-label and protein products through U.S. retailers and distributors. In-house cold pressing and high-pressure processing support Suja Organic and Vive Organic, while Slice is an emerging brand with outsourced bottling.
Produces refrigerated cold-pressed juices, wellness shots, and functional soda under Suja Organic, Vive Organic, and Slice, alongside private-label juice, protein drinks, and powders. Sales flow mainly through retailers and distributors to physical and online channels across the United States, with a smaller direct-to-consumer website business. Suja Organic centers on green juices, function-focused juices, refreshers, and shots; Vive Organic offers targeted wellness shots; Slice combines reduced-sugar soda with prebiotics, probiotics, postbiotics, and no artificial ingredients.
Runs a vertically integrated cold-press and high-pressure-processing operation at its Oceanside campus for Suja Organic and Vive Organic, while Slice bottling is outsourced. Fresh organic ingredients, nationwide cold-chain logistics, retailer shelf access, and food-labeling compliance are core operating dependencies. Public Class A ownership sits within an Up-C structure alongside exchangeable LP units and Class V voting shares.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 5, 2026 | William Blair | Downgrade | ||
| Jun 1, 2026 | Goldman Sachs | Target | Target: — | Target: $31 |
| Jun 1, 2026 | Evercore ISI | Target | Target: — | Target: $24 |
| Jun 1, 2026 | Jefferies | Target | Target: — | Target: $25 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 29, 2026Cash & short-term investments $20.6M · Total debt $191.6M · Total assets $419.0M · Shareholders' equity $117.6M
- Revenue
- $83.9M
- Operating income
- $4.5M
- Net income
- −$3.3M
No dividends on record.
| Institutions | 26.86% | 10.37M shares | |
|---|---|---|---|
| 46 holders · as of Jun 30, 2026 | |||
| Insiders | 0.26% | 102.3K shares | |
| 1 holder · as of Aug 12, 2026 | |||
| Strategic holders | 74.97% | 28.96M shares | |
| 2 holders · as of Sep 8, 2026 | |||
| Adds to | 102.09% | ||
38.63M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (38.63M in the company's Sep 22, 2026 report, 23.79M elsewhere); stakes use the report.
These groups come from separate filings that can overlap, so they add to 102.09%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Paine Schwartz Food Chain Fund V GP, Ltd.1Strategic10 percent owner | 69.28% | 26.76M COMPANY | filed Sep 8, 2026 |
QP Vive Aggregator, LLCStrategic | 5.69% | 2.20M | filed Aug 14, 2026 |
CastleKnight Master Fund LPInstitution | 4.98% | 1.92M | filed Aug 28, 2026 |
Principal Financial Group IncInstitution | 4.83% | 1.86M A | as of Jun 30, 2026 |
T. Rowe Price Investment Management, Inc.Institution | 4.47% | 1.73M A | as of Jun 30, 2026 |
- Paine Schwartz Food Chain Fund V GP, Ltd.'s transaction reports restate only vehicles that traded; the 2026 ownership statement (26.76M) is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 8, 2026 | Paine Schwartz Food Chain Fund V GP, Ltd. | 10 percent owner | +50,000 | $9.90 |
| Sep 4, 2026 | Paine Schwartz Food Chain Fund V GP, Ltd. | 10 percent owner | +125,000 | $10.48 |
| Sep 3, 2026 | Paine Schwartz Food Chain Fund V GP, Ltd. | 10 percent owner | +125,000 | $10.57 |
| Sep 2, 2026 | Paine Schwartz Food Chain Fund V GP, Ltd. | 10 percent owner | +175,000 | $10.26 |
| Sep 1, 2026 | Paine Schwartz Food Chain Fund V GP, Ltd. | 10 percent owner | +175,000 | $10.44 |
- Coca-Cola
Simply juice and Simply Pop contest premium juice and functional soda.
- Campbell's
V8 nutrition-led juice and energy drinks overlap in core wellness occasions.
- Keurig Dr Pepper
Juice, hydration, and soda brands contest several beverage occasions.
- PepsiCo
poppi directly challenges Slice in prebiotic, low-sugar functional soda.
- National Beverage
Juice, energy shots, sparkling water, and soda overlap across occasions.
- Zevia
Clean-label, zero-sugar soda directly targets Slice's better-for-you buyer.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Suja Life | $8.37 | +3.86% | $191.7M | — | 145.6 | — | — |
| Coca-Cola | $88.46 | +1.54% | $374.84B | 26.2 | 26.1 | 7.5 | +6.7% |
| Campbell's | $20.24 | +1.53% | $5.94B | 15.2 | 11.7 | 0.6 | −7.9% |
| Keurig Dr Pepper | $31.53 | +2.97% | $41.66B | 30.8 | 12.8 | 2.1 | +75.6% |
| PepsiCo | $130.87 | +0.99% | $177.02B | 17.0 | 15.0 | 1.8 | +6.4% |
| National Beverage | $31.24 | −0.48% | $2.94B | 16.9 | 16.1 | 2.5 | +0.0% |
| Zevia | $1.35 | −3.24% | $99.8M | — | — | 0.6 | +1.1% |
| Median | 17.0 | 15.0 | 2.0 | +3.7% |