Tuniu (ADR) (TOUR)
Online provider of organized and self-guided Chinese leisure-travel packages.
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Provides organized and self-guided leisure-travel packages through its digital platform, advisers, stores and livestreaming, while also earning commissions and other travel-related revenue. Packaged tours supply most revenue, and restricted mainland-China operations run through a VIE structure.
Operates a China-focused online leisure-travel platform centered on organized and self-guided packaged tours. Customers can purchase through tuniu.com and its mobile platform, with travel advisers, customer-service staff, offline stores and livestreaming providing sales and support. Its Niu Tour and Niu Select in-house lines sit alongside third-party products; self-guided packages combine flights, hotels and optional add-ons.
Earns most revenue from packaged tours, with travel-related commissions, products and merchandise providing the rest. It serves both domestic Chinese travel and outbound destinations, while organized and self-guided travel demand makes packaged tours the core economic driver.
The listed Cayman holding company relies on contractual arrangements with its China VIE and subsidiaries for restricted operations, which generate nearly all revenue. Operations also depend on PRC rules covering data, cybersecurity, foreign investment and overseas listings, as well as Nasdaq listing standards.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $144.8M · Total debt $680.9K · Total assets $216.5M · Shareholders' equity $136.2M
- Revenue
- $20.4M
- Operating income
- −$914.6K
- Net income
- $104.2K
Reported in CNY, converted at the latest exchange rate
HistoryDividendAnnual yield
| Institutions | 25.76% | 837.3K ADS | |
|---|---|---|---|
| 20 holders · as of Mar 31, 2026 | |||
| Insiders | 0.95% | 30.9K ADS | |
| 4 holders · as of Sep 3, 2026 | |||
| Other | 73.29% | 2.38M ADS | |
| remainder | |||
3.25M ADS (1 ADS = 100 ordinary shares) as of Aug 21, 2026 · institutions as of Mar 31, 2026 · holders as of their latest filing
The share count is from the company's Dec 2022 annual report; nothing newer is on file here.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Morgan StanleyInstitution | 12.53% | 4.07M A ADS | as of Mar 31, 2026 |
Goldman Sachs Group IncInstitution | 3.80% | 1.24M A ADS | as of Mar 31, 2026 |
UBS Group AGInstitution | 3.15% | 1.02M A ADS | as of Mar 31, 2026 |
Bank of America Corp /DE/Institution | 1.47% | 476,940 A ADS | as of Mar 31, 2026 |
Yiheng Capital Management, L.P.Institution | 0.97% | 314,437 A ADS | as of Mar 31, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Mar 30, 2026 | Anqiang Chen | officer: Financial Controller | +1,000 | $0.7796 |
| Mar 31, 2026 | Anqiang Chen | officer: Financial Controller | +2,500 | $0.7960 |
| Mar 23, 2026 | Yu Dunde | director, officer: Chief Executive Officer | +27,000 | $0.7259 |
| Mar 24, 2026 | Yu Dunde | director, officer: Chief Executive Officer | +2,000 | $0.7200 |
| Mar 20, 2026 | Anqiang Chen | officer: Financial Controller | +16,800 | $0.7276 |
- Trip.com Group (ADR)
Dominant OTA across packaged, self-guided, and travel bookings.
- Alibaba Group (ADR)
Fliggy challenges travel packages and flight-hotel bookings.
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Tuniu (ADR) | $5.20 | +1.96% | $19.7M | — | — | — | +8.7% |
| Trip.com Group (ADR) | $40.85 | 0.00% | $26.41B | 7.9 | 14.3 | 2.7 | +11.4% |
| Alibaba Group (ADR) | $116.81 | +0.45% | $277.46B | 26.3 | 17.7 | 1.8 | +14.7% |
| Median | 17.1 | 16.0 | 2.2 | +13.0% |