Under Armour Class A (UAA)
Branded performance apparel, footwear, and accessories sold through wholesale and direct channels.
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Performance apparel is the core category, with footwear and accessories extending the range. Products are sold through wholesale and direct-to-consumer channels, while the business is reported by geography rather than product segment.
Performance apparel is the core category, supported by footwear and accessories. Branded performance products are developed, marketed, and distributed through wholesale and direct-to-consumer channels; athlete-oriented marketing is part of the documented brand identity.
Football cleats established footwear as a product line, while Brand House stores added a company-owned retail format. North America is the economic center, alongside EMEA, Asia-Pacific, and Latin America. Operating segments are geographic rather than product-based.
Founder Kevin Plank returned as president and CEO in 2024. Through the dual-class structure, Plank controls a majority of voting power.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 10, 2026 | Morgan Stanley | Target | Target: $14 | Target: $4 |
| Aug 11, 2026 | Barclays | Downgrade | ||
| Aug 10, 2026 | UBS | Reiterate | Rating: —Target: $10 | Target: $9 |
| May 14, 2026 | UBS | Reiterate | Rating: —Target: $11 | Target: $10 |
| May 13, 2026 | Truist Financial | Target | Target: $6 | Target: $5 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $396.0M · Total debt $1.38B · Total assets $4.10B · Shareholders' equity $1.43B
- Revenue
- $1.10B
- Operating income
- $46.7M
- Net income
- $545.0K
No dividends on record.
| Institutions | 93.77% | 402.79M shares | |
|---|---|---|---|
| 405 holders · as of Jun 30, 2026 | |||
| Insiders | 10.67% | 45.85M shares | |
| 17 holders · as of Jan 26, 2026 | |||
| Strategic holders | 2.43% | 10.43M shares | |
| 1 holder · as of Feb 23, 2021 | |||
| Adds to | 106.87% | ||
429.55M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 106.87%; nothing is left for Other.
This company has 3 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Fairfax Financial Holdings Ltd/ CanInstitution | 15.68% | 45.36M A · 22.00M C | as of Jun 30, 2026 |
BDT Capital Partners, LLCInstitution | 15.51% | 66.61M C | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 11.67% | 27.79M A · 22.32M C | as of Jun 30, 2026 |
V. Prem Et Al Watsa1Insider10 percent owner | 9.83% | 42.22M A | filed Jan 26, 2026 |
Dimensional Fund Advisors LPInstitution | 4.77% | 9.05M A · 11.45M C | as of Jun 30, 2026 |
- V. Prem Et Al Watsa reports a block also reported by BlackRock, Inc.; it is counted once, under BlackRock, Inc.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jan 22, 2026 | V. Prem Et Al Watsa | 10 percent owner | +411,057 | $6.15 |
| Jan 23, 2026 | V. Prem Et Al Watsa | 10 percent owner | +928,397 | $6.15 |
| Jan 26, 2026 | V. Prem Et Al Watsa | 10 percent owner | +995,896 | $6.21 |
- Nike
Full-line athletic brand across apparel, footwear and channels
- Lululemon Athletica
Technical athletic apparel, footwear and accessories overlap
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Under Armour Class A | $4.89 | +2.41% | $2.03B | — | 61.9 | 0.4 | −3.2% |
| Nike | $36.92 | +2.27% | $53.42B | 17.2 | 22.2 | 1.2 | −1.1% |
| Lululemon Athletica | $102.99 | +1.67% | $11.50B | 8.3 | 12.6 | 1.0 | −4.3% |
| Median | 12.8 | 17.4 | 1.1 | −2.7% |