Nike (NKE)
Designs performance and lifestyle footwear, apparel and equipment across Nike, Jordan and Converse.
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Designs and markets athletic footwear, apparel and equipment under the Nike, Jordan and Converse brands, selling through wholesale partners, owned stores and digital platforms worldwide. Footwear is the core category, while nearly all production is outsourced to contract manufacturers concentrated in Asia.
Designs athletic footwear, apparel, equipment and accessories across the Nike, Jordan and Converse brands. Footwear spans running, basketball, football, training and sport-inspired lifestyle products; Jordan focuses on performance and streetwear, while Converse sells casual sneakers and apparel. Products reach consumers worldwide through wholesale partners, owned stores and digital platforms, with North America the largest geography and a majority of sales generated outside the United States.
Combines sport-specific research, athlete wear testing and proprietary cushioning and textile technologies to create and market coordinated product collections. Nearly all production is outsourced, and footwear manufacturing is concentrated in Vietnam, Indonesia and China. Demand depends on product innovation, changing sport and fashion preferences, athlete and league relationships, wholesale execution and access to cross-border manufacturing and logistics.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 21, 2026 | Stifel Nicolaus | Target | Target: $45 | Target: $40 |
| Sep 17, 2026 | UBS | Reiterate | Rating: —Target: $48 | Target: $42 |
| Sep 15, 2026 | Telsey Advisory | Target | Target: $47 | Target: $44 |
| Sep 14, 2026 | Robert W. Baird | Target | Target: $110 | Target: $44 |
| Sep 14, 2026 | Citigroup | Downgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, May 31, 2026Cash & short-term investments $9.03B · Total debt $11.03B · Total assets $38.41B · Shareholders' equity $14.87B
- Revenue
- $10.97B
- Operating income
- $1.31B
- Net income
- $1.07B
HistoryDividendAnnual yield
| Institutions | 65.83% | 974.16M shares | |
|---|---|---|---|
| 1,871 holders · as of Jun 30, 2026 | |||
| Insiders | 0.85% | 12.52M shares | |
| 25 holders · as of Sep 17, 2026 | |||
| Other | 33.32% | 493.13M shares | |
| remainder | |||
1.48B company shares as of Sep 13, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
The share count has not been confirmed by a second filing; stakes use it as it stands.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 5.53% | 81.81M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 5.29% | 78.31M | as of Jun 30, 2026 |
Capital World InvestorsInstitution | 4.87% | 72.06M | as of Jun 30, 2026 |
State Street CorpInstitution | 4.30% | 63.60M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 3.09% | 45.78M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 9, 2026 | Venkatesh Alagirisamy | officer: EVP: CHIEF OPERATING OFFICER | −3,671 | $37.59 |
| Sep 9, 2026 | Robert Leinwand | officer: EVP: Chief Legal Officer | −3,646 | $37.59 |
| Sep 9, 2026 | Philip McCartney | officer: EVP: CHIEF INN,PROD&DSG OFCR | −2,559 | $37.59 |
| Aug 7, 2026 | Amy Montagne | officer: PRESIDENT, NIKE | −4,867 | $42.05 |
| Aug 5, 2026 | Matthew Friend | officer: EVP: CFO | −2,463 | $41.60 |
- On
Premium running disruptor capturing Nike's performance running share with CloudTec.
- Deckers Brands
HOKA's maximalist cushioning disrupted Nike's running-specialty dominance.
- Lululemon Athletica
Dominant premium athleisure brand contesting Nike's apparel in women's and men's.
- Under Armour Class A
US performance athletic rival in a multi-year turnaround; apparel-first threat.
- VF
North Face and Vans contest Nike in outdoor apparel, lifestyle footwear, streetwear.
ComparePre-market
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Nike | $36.76 | +1.65% | $53.42B | 17.2 | 21.8 | 1.2 | −1.1% |
| On | $30.46 | +11.43% | $9.11B | 18.8 | 14.4 | 2.3 | +11.6% |
| Deckers Brands | $82.58 | +2.71% | $10.93B | 11.4 | 10.5 | 2.0 | +5.7% |
| Lululemon Athletica | $102.97 | +1.83% | $11.50B | 8.3 | 12.3 | 1.0 | −4.3% |
| Under Armour Class A | $4.84 | +1.36% | $2.03B | — | 60.5 | 0.4 | −3.2% |
| VF | $13.11 | +0.50% | $5.13B | 18.9 | 11.7 | 0.5 | −5.2% |
| Median | 15.1 | 12.3 | 1.0 | −3.2% |