Deckers Brands (DECK)
Markets HOKA performance footwear, UGG lifestyle products, and Teva outdoor footwear.
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Markets HOKA performance and lifestyle footwear, UGG lifestyle footwear and accessories, and Teva outdoor footwear through wholesale and direct-to-consumer channels. HOKA and UGG generate nearly all sales, while independent manufacturers produce every product.
Designs and markets footwear, apparel, and accessories through three proprietary brands. HOKA spans running, trail, hiking, fitness, and lifestyle footwear, with related apparel and accessories; UGG covers premium lifestyle footwear, apparel, and accessories; Teva focuses on sandals and other outdoor footwear. These brands are reported as HOKA, UGG, and Other brands, which consists primarily of Teva.
Reaches customers through wholesale retailers and distributors as well as brand e-commerce sites and company-owned stores, with the United States contributing most sales and international markets a substantial share. Each brand has distinct product development, marketing, and marketplace placement for its performance, lifestyle, or outdoor position. Revenue is concentrated in HOKA and UGG, while all products are made by independent manufacturers, predominantly in Vietnam and Indonesia.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 8, 2026 | BMO Capital | Initiate | Rating: —Target: — | Target: $70 |
| Jul 24, 2026 | Needham | Reiterate | Rating: —Target: $138 | Target: $125 |
| Jul 24, 2026 | Stifel Nicolaus | Target | Target: $144 | Target: $133 |
| Jul 24, 2026 | Robert W. Baird | Target | Target: $125 | Target: $115 |
| Jul 24, 2026 | Wells Fargo | Reiterate | Rating: —Target: $90 | Target: $85 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $1.60B · Total debt $472.3M · Total assets $3.87B · Shareholders' equity $2.30B
- Revenue
- $1.02B
- Operating income
- $155.3M
- Net income
- $130.0M
No dividends on record.
| Institutions | 98.92% | 134.95M shares | |
|---|---|---|---|
| 907 holders · as of Jun 30, 2026 | |||
| Insiders | 0.87% | 1.19M shares | |
| 18 holders · as of Sep 2, 2026 | |||
| Other | 0.21% | 278.6K shares | |
| remainder | |||
136.41M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 9.92% | 13.53M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 6.73% | 9.18M | as of Jun 30, 2026 |
State Street CorpInstitution | 4.63% | 6.32M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 4.36% | 5.94M | as of Jun 30, 2026 |
FMR LLCInstitution | 3.88% | 5.29M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Feb 13, 2026 | Lauri M. Shanahan | director | −4,682 | $114.84 |
| Feb 13, 2026 | Robin Spring-Green | officer: President, Hoka | −347 | $113.78 |
| Feb 13, 2026 | Anne Spangenberg | officer: President, Fashion Lifestyle | −4,063 | $116.02 |
| Oct 31, 2025 | Angela Ogbechie | officer: Chief Supply Chain Officer | −1,460 | $81.45 |
- Nike
Broad performance and lifestyle footwear rival
- On
Premium running and outdoor specialist against HOKA
- Crocs
Casual comfort footwear rival through Crocs and HEYDUDE
- Wolverine Worldwide
Saucony, Merrell and Chaco overlap with HOKA and Teva
- Columbia Sportswear
SOREL and Columbia footwear contest outdoor lifestyle
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Deckers Brands | $82.60 | +2.95% | $10.93B | 11.4 | 10.8 | 2.0 | +5.7% |
| Nike | $36.87 | +2.13% | $53.42B | 17.2 | 22.2 | 1.2 | −1.1% |
| On | $30.77 | +12.63% | $9.11B | 18.8 | 16.2 | 2.3 | +11.6% |
| Crocs | $127.43 | +3.02% | $5.93B | 10.7 | 8.8 | 1.5 | +2.6% |
| Wolverine Worldwide | $20.30 | +4.21% | $1.60B | 15.0 | 11.6 | 0.8 | +6.8% |
| Columbia Sportswear | $58.64 | +3.36% | $2.90B | 14.7 | 15.2 | 0.9 | +1.5% |
| Median | 15.0 | 15.2 | 1.2 | +2.6% |