Crocs (CROX)
Sells Crocs molded footwear and HEYDUDE loafers through global wholesale and direct channels.
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Sells Crocs Brand clogs, sandals and Jibbitz charms, alongside HEYDUDE’s lightweight Wally and Wendy loafers. Wholesale and direct-to-consumer channels reach more than 85 countries.
Operates two reportable segments: Crocs Brand and HEYDUDE Brand. Crocs Brand centers on clogs, sandals and Jibbitz charms, with the Classic Clog expanded through colors, graphics, licensed properties and collaborations. Most Crocs Brand footwear uses molded Croslite technology.
Sells through wholesale and direct-to-consumer channels in more than 85 countries. Wholesale reaches multi-brand retailers, partner stores, e-tailers and distributors, while direct-to-consumer includes company-operated stores, e-commerce sites and third-party marketplaces. HEYDUDE remains a reportable segment built around lightweight Wally and Wendy loafer silhouettes. Wholesale and direct-to-consumer channels are the company’s routes to market.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jul 31, 2026 | UBS | Reiterate | Rating: —Target: $107 | Target: $120 |
| Jul 31, 2026 | Goldman Sachs | Reiterate | Rating: —Target: $81 | Target: $95 |
| Jul 31, 2026 | Robert W. Baird | Target | Target: $150 | Target: $163 |
| Jul 31, 2026 | Barclays | Reiterate | Rating: —Target: $110 | Target: $118 |
| Jul 24, 2026 | Needham | Reiterate | Rating: —Target: $118 | Target: $150 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $170.3M · Total debt $1.69B · Total assets $4.36B · Shareholders' equity $1.38B
- Revenue
- $1.18B
- Operating income
- $285.7M
- Net income
- $204.9M
No dividends on record.
| Institutions | ≈ 102.12% | 48.96M shares | |
|---|---|---|---|
| 550 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 4.77% | 2.29M shares | |
| 17 holders · as of Sep 16, 2026 | |||
| Adds to | 106.89% | ||
47.95M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 106.89%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 9.70% | 4.65M | as of Jun 30, 2026 |
FMR LLCInstitution | 7.32% | 3.51M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 4.52% | 2.17M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 4.37% | 2.09M | as of Jun 30, 2026 |
LSV Asset ManagementInstitution | 3.78% | 1.81M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 15, 2026 | Beth J. Kaplan | director | +885 | $112.12 |
| Sep 15, 2026 | Thomas J. Smach | director | +680 | $111.49 |
| Sep 10, 2026 | Thomas J. Smach | director | +4,000 | $109.38 |
| Aug 10, 2026 | Andrew Rees | director, officer: Chief Executive Officer | −19,072 | $138.91 |
| Aug 7, 2026 | Andrew Rees | director, officer: Chief Executive Officer | −10,928 | $137.76 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Crocs | $123.33 | −0.30% | $5.93B | 10.7 | 8.5 | 1.5 | +2.6% |
| Birkenstock | $31.81 | +1.48% | $5.76B | 14.9 | 11.9 | 2.2 | +9.9% |
| Deckers Brands | $79.93 | −0.37% | $10.93B | 11.4 | 10.4 | 2.0 | +5.7% |
| Nike | $36.01 | −0.26% | $53.42B | 17.2 | 21.7 | 1.2 | −1.1% |
| VF | $13.45 | +3.07% | $5.13B | 18.9 | 12.0 | 0.5 | −5.2% |
| Steve Madden | $43.67 | +1.96% | $3.13B | 21.4 | 18.1 | 1.1 | +18.6% |
| Wolverine Worldwide | $19.82 | +1.72% | $1.60B | 15.0 | 11.3 | 0.8 | +6.8% |
| Median | 16.1 | 12.0 | 1.1 | +6.2% |