Upexi (UPXI)
Develops and distributes consumer brands while operating a Solana-focused digital-asset treasury and staking operation.
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Develops, manufactures, and distributes consumer products through direct-to-consumer, wholesale, and third-party platforms, including Amazon. The business couples brand ownership and logistics services with a Solana-focused digital-asset treasury that acquires, holds, deploys, and stakes SOL.
Develops, manufactures, and distributes company-owned consumer brands. Products reach customers through a direct-to-consumer network, wholesale partnerships, and third-party platforms such as Amazon. The operating model ties brand ownership to manufacturing and a distribution network.
Warehousing, storage, consolidation, assembly, Amazon preparation, distribution, and fulfilment support the brands and manufacturing operation. Current brand-by-brand revenue shares are not separately reported in the reviewed filings.
Alongside the consumer-products business, operates a digital-asset treasury primarily focused on Solana tokens. Related activity includes acquiring, holding, deploying, and staking SOL; Blueprint stakes a portion of its SOL. This treasury policy sits alongside its consumer-products operation.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Feb 11, 2026 | Cantor Fitzgerald | Reiterate | Rating: —Target: $6 | Target: $2 |
| Jan 13, 2026 | Industrial Alliance Securities | Target | Target: — | Target: $8 |
| Nov 14, 2025 | Cantor Fitzgerald | Reiterate | Rating: —Target: — | Target: $6 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $5.8M · Total debt $223.7M · Total assets $180.1M · Shareholders' equity −$53.8M
- Revenue
- $3.1M
- Operating income
- −$86.1M
- Net income
- −$24.5M
No dividends on record.
| Institutions | 17.76% | 13.05M shares | |
|---|---|---|---|
| 52 holders · as of Jun 30, 2026 | |||
| Insiders | 12.51% | 9.19M shares | |
| 6 holders · as of Jul 20, 2026 | |||
| Strategic holders | 13.80% | 10.14M shares | |
| 2 holders · as of Aug 14, 2026 | |||
| Other | 55.93% | 41.08M shares | |
| remainder | |||
73.45M company shares as of Aug 21, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Hivemind Capital Partners, LLCStrategic | 9.31% | 6.84M | filed Aug 14, 2026 |
Allan MarshallInsiderdirector, officer: Chief Executive Officer | 8.23% | 6.05M | filed Jul 20, 2026 |
Marex Securities Products Inc.Strategic | 4.49% | 3.30M | filed Jan 8, 2026 |
Arrington Capital Management, LLCInstitution | 3.76% | 2.76M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 3.28% | 2.41M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Dec 23, 2025 | Allan Marshall | director, officer: Chief Executive Officer | +50,000 | $1.80 |
| Dec 15, 2025 | Allan Marshall | director, officer: Chief Executive Officer | +100,000 | $2.07 |
| Dec 16, 2025 | Allan Marshall | director, officer: Chief Executive Officer | +50,000 | $2.07 |
| Nov 20, 2025 | Gene Salkind | director | +50,000 | $2.55 |
| Nov 17, 2025 | Gene Salkind | director | +200,000 | $2.73 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Upexi | $1.23 | −2.78% | $92.5M | — | — | 3.7 | −4.6% |
| Forward Industries | $8.38 | +2.51% | $602.6M | — | 40.9 | 11.3 | +332.1% |
| DeFi Development | $6.10 | −6.37% | $196.1M | — | — | 13.0 | +66.9% |
| Solana Company | $3.25 | +4.50% | $181.6M | — | — | 15.0 | +5,774.4% |
| SkyAI | $1.75 | −2.23% | $75.8M | — | — | 30.3 | — |
| SOL Strategies | $1.52 | −1.62% | $39.3M | — | — | — | −31.0% |
| Median | — | 40.9 | 14.0 | +199.5% |