Weibo (ADR) (WB)
Enables public content creation and distribution across China and global Chinese communities.
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People and organizations create, discover, distribute, and publicly express content in real time. Advertising and marketing services provide a substantial majority of revenue, using social-interest recommendations to target audiences.
People and organizations use the platform to create, discover, distribute, and publicly express content in real time. Asymmetric following, reposting, commenting, and support for multimedia and long-form posts turn individual feeds into public conversation streams.
Advertising and marketing services generate a substantial majority of revenue. Social-display advertising and promoted marketing offerings use a social-interest graph to target audiences by demographics, relationships, interests, and behavior; management is also optimizing social features, recommendations, search, content marketing, and advertising performance.
Operations are concentrated in China and serve global Chinese communities. The business depends on user engagement, a holding-company, subsidiary, and VIE structure, related licenses, and the interpretation and enforcement of PRC laws and regulations.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 21, 2026 | Citigroup | Downgrade | ||
| Aug 20, 2026 | Citigroup | Downgrade | ||
| May 28, 2026 | Jefferies | Target | Target: $10.90 | Target: $9.80 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $2.64B · Total debt $1.87B · Total assets $7.15B · Shareholders' equity $3.99B
- Revenue
- $454.6M
- Operating income
- $119.1M
- Net income
- $67.5M
HistoryDividendAnnual yield
| Institutions | 59.92% | 143.23M ADS | |
|---|---|---|---|
| 142 holders · as of Jun 30, 2026 | |||
| Insiders | 1.13% | 2.71M ADS | |
| 7 holders · as of Aug 18, 2026 | |||
| Other | 38.95% | 93.12M ADS | |
| remainder | |||
239.06M ADS (1 ADS = 2 ordinary shares) as of Aug 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
The share count is from the company's Dec 2022 annual report; nothing newer is on file here.
This company has 3 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Alibaba Group Holding LtdInstitution | 11.29% | 9.00M A ADS · 9.00M A ADS · 9.00M A ADS | as of Jun 30, 2026 |
Acadian Asset Management LLCInstitution | 6.34% | 5.05M A ADS · 5.05M A ADS · 5.05M A ADS | as of Jun 30, 2026 |
Krane Funds Advisors LLCInstitution | 4.42% | 3.52M A ADS · 3.52M A ADS · 3.52M A ADS | as of Jun 30, 2026 |
Saba Capital Management, L.P.Institution | 3.90% | 3.11M A ADS · 3.11M A ADS · 3.11M A ADS | as of Jun 30, 2026 |
Polunin Capital Partners LtdInstitution | 3.67% | 2.93M A ADS · 2.93M A ADS · 2.93M A ADS | as of Jun 30, 2026 |
Insider tradesForm 4
No open-market trades in the last 12 months.
- Bilibili (ADR)
Video-community attention and advertising inventory overlap in China
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Weibo (ADR) | $6.71 | −0.45% | $1.61B | 5.7 | 5.6 | 0.9 | +2.0% |
| Bilibili (ADR) | $15.26 | +0.53% | $6.37B | 30.1 | 18.3 | 1.4 | +14.1% |
| Median | 30.1 | 18.3 | 1.4 | +14.1% |



