Wix (WIX)
Builds websites and business tools, extending AI-powered creation into application development.
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Builds websites and online business presences with design tools and business solutions for individuals and businesses. Its platform now spans AI-assisted web creation, development tooling, agency products, and natural-language application creation.
Builds websites and online business presences through design tools and business solutions on an AI-powered platform for individuals and businesses. The offer evolved from visual site assembly to AI-assisted creation, business-management tooling, and full-stack development through Velo.
Wix Studio serves agencies and enterprises, while Wix Headless opens the business backend to other technology stacks. The company added AI Website Builder and acquired Base44, a natural-language platform for creating custom software and applications without traditional coding.
Founded in 2006 and still led by cofounder Avishai Abrahami, the platform's remit is shaped by continued product and platform change. Base44 extends that remit from web creation into application creation.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 20, 2026 | Wedbush | Reiterate | Rating: —Target: — | Target: $80 |
| Aug 5, 2026 | UBS | Reiterate | Rating: —Target: $66 | Target: $75 |
| Aug 5, 2026 | Cantor Fitzgerald | Reiterate | Rating: —Target: $70 | Target: $80 |
| Aug 5, 2026 | Wells Fargo | Reiterate | Rating: —Target: $46 | Target: $64 |
| Aug 4, 2026 | Evercore ISI | Reiterate | Rating: —Target: $200 | Target: $95 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $960.9M · Total debt $2.04B · Total assets $1.85B · Shareholders' equity −$1.74B
- Revenue
- $563.1M
- Operating income
- −$31.7M
- Net income
- −$76.4M
No dividends on record.
| Institutions | 78.19% | 42.99M ADS | |
|---|---|---|---|
| 266 holders · as of Jun 30, 2026 | |||
| Insiders | 11.16% | 6.13M ADS | |
| 14 holders · as of Sep 2, 2026 | |||
| Strategic holders | 19.05% | 10.48M ADS | |
| 3 holders · as of May 14, 2026 | |||
| Adds to | 108.40% | ||
54.99M ADS as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 108.40%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Ameriprise Financial IncInstitution | 15.12% | 8.31M ADS | as of Jun 30, 2026 |
Flossbach von Storch AGStrategic | 7.40% | 4.07M | filed Feb 10, 2022 |
Robert S. Pitts, Jr.Insider | 6.95% | 3.82M | filed Jan 31, 2017 |
HSBC Holdings PLCStrategic | 6.46% | 3.55M | filed May 8, 2026 |
Senvest Management, LLCInstitution | 5.31% | 2.92M ADS | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 1, 2026 | Yaniv Even-Haim | officer: CTO | −320 | $95.00 |
| Aug 31, 2026 | Yaniv Even-Haim | officer: CTO | +320 | $59.89 |
| Sep 1, 2026 | Shelly B. Meyer | officer: Chief People Officer | −479 | $95.00 |
| Aug 31, 2026 | Shelly B. Meyer | officer: Chief People Officer | +479 | $59.89 |
| Sep 1, 2026 | Lior Shemesh | officer: CFO | −456 | $95.00 |
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CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Wix | $80.10 | +0.01% | $4.38B | — | 13.2 | 2.1 | +14.9% |
| GoDaddy | $98.48 | +0.25% | $13.87B | 15.5 | 12.0 | 2.7 | +6.6% |
| Shopify | $147.69 | −0.03% | $178.97B | 92.6 | 71.0 | 13.5 | +32.0% |
| Commerce.com | $3.37 | +0.30% | $274.8M | — | 8.1 | 0.8 | +0.1% |
| Median | 54.1 | 12.0 | 2.7 | +6.6% |