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XELB · NASDAQ · Apparel - Manufacturers

Xcel Brands (XELB)

Licenses fashion, home, kitchen, and pet brands through retail and livestream partners.

$0.8751
After hours+0.03 (+2.94%)
At close$0.8501(−0.12%)

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13F · 13D/G · Form 4

Institutions12.73%752.9K shares
11 holders · as of Jun 30, 2026
Insiders30.79%1.82M shares
6 holders · as of Sep 2, 2026
Other56.48%3.34M shares
remainder

5.91M company shares as of Aug 21, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing

Two share counts disagree (6.56M in the company's Sep 22, 2026 report, 5.91M elsewhere); stakes use the report.

13F · 13D/G · Form 4

HolderStakeSharesDate
Loren Robert W. D.1Insiderdirector, 10 percent owner, officer: CEO and Chairman
21.39%911,362filed Sep 2, 2026
Mark DiSanto2Insiderdirector
7.45%354,174filed Apr 22, 2026
Summit Trail Advisors, LLCInstitution
5.60%331,436as of Jun 30, 2026
Potomac Capital Management, Inc.Institution
4.23%250,058as of Jun 30, 2026
Seth BurroughsInsiderofficer: EVP of BD Treasurer Secretary
1.10%65,314filed Sep 3, 2025
Citadel Advisors LLCInstitution
0.82%48,293as of Jun 30, 2026
Geode Capital Management, LLCInstitution
0.47%27,817as of Jun 30, 2026
Vanguard Capital Management LLCInstitution
0.47%27,759as of Jun 30, 2026
Vanguard Fiduciary Trust CoInstitution
0.46%27,400as of Jun 30, 2026
Howard M. LiebmanInsiderdirector
0.37%21,644filed Apr 22, 2026
Two Sigma Investments, LPInstitution
0.28%16,518as of Jun 30, 2026
Deborah WeinswigInsiderdirector
0.25%14,850filed Apr 22, 2026
James D. FieldingInsiderdirector
0.22%13,250filed Apr 22, 2026
Susquehanna International Group, LLPInstitution
0.20%11,985as of Jun 30, 2026
Morgan StanleyInstitution
0.17%10,000as of Jun 30, 2026
UBS Group AGInstitution
0.03%1,675as of Jun 30, 2026
Caitong International Asset Management Co., LtdInstitution
0.00%2as of Jun 30, 2026
Jeffrey Bruce Hecktman3Insider10 percent owner
1.13%66,777filed Sep 18, 2017
Hilco Trading, LLC3Strategic10 percent owner
1.13%66,777filed Sep 18, 2017
Giuseppe Falco4Insiderofficer: See Remarks
0.43%25,391filed Oct 4, 2016
James Haran5Insiderofficer: Chief Financial Officer
0.35%20,402filed Dec 17, 2019
Ben Malka6Insiderdirector
0.12%6,900filed Apr 12, 2019
Edward Iii Jones7Insiderdirector
0.11%6,738filed Aug 21, 2017
Richard Kirschenbaum8Insiderdirector
0.04%2,400filed Apr 4, 2018
Michael Francis6Insiderdirector
0.00%0filed Apr 12, 2019
  1. Loren Robert W. D.'s transaction reports restate only vehicles that traded; the 2025 ownership statement (911.4K) plus the 353.5K net shares acquired since is used instead.
  2. Mark DiSanto's transaction reports restate only vehicles that traded; the 2025 ownership statement (354.2K) plus the 86.4K net shares acquired since is used instead.
  3. Last filed Sep 18, 2017; leaving the company requires no filing. Not in the bar.
  4. Last filed Oct 4, 2016; leaving the company requires no filing. Not in the bar.
  5. Last filed Dec 17, 2019; leaving the company requires no filing. Not in the bar.
  6. Last filed Apr 12, 2019; leaving the company requires no filing. Not in the bar.
  7. Last filed Aug 21, 2017; leaving the company requires no filing. Not in the bar.
  8. Last filed Apr 4, 2018; leaving the company requires no filing. Not in the bar.

13F, as of Jun 30, 2026

11 holders · 752.9K shares · 3 new positions · 6 increased · 3 reduced · 0 closed

HolderShares% outstandingChg q/qFiled
Summit Trail Advisors, LLC331.4K5.60%0Aug 11, 2026
Potomac Capital Management, Inc.250.1K4.23%−158.3KAug 14, 2026
Citadel Advisors LLC48.3K0.82%+4.8KSep 2, 2026
Geode Capital Management, LLC27.8K0.47%−30.1KAug 12, 2026
Vanguard Capital Management LLC27.8K0.47%+20.0KAug 13, 2026
Vanguard Fiduciary Trust Co27.4K0.46%+27.4KnewAug 13, 2026
Two Sigma Investments, LP16.5K0.28%−587Aug 14, 2026
Susquehanna International Group, LLP12.0K0.20%+12.0KnewAug 14, 2026

13D/G · 5% or more, as filed

Holder% of classSharesFormFiled
Robert W. D'Loren19.00%911.4K13DAug 14, 2025
Potomac Capital Management Inc.8.20%478.0K13GFeb 17, 2026
Mark DiSanto7.40%354.2K13DAug 27, 2025

Form 4

Latest trades

DateInsiderTypeSharesAvg priceOwned after
Aug 28, 2026
Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman
Purchase3,500$0.9550800,716
Aug 27, 2026
Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman
Purchase2,000$0.9550797,216
Aug 26, 2026
Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman
Purchase10,000$0.9550795,216
Aug 24, 2026
Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman
Purchase10,000$0.8750785,216
Aug 21, 2026
Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman
Purchase12,000$0.8690775,216
Dec 17, 2025
Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman
Purchase81,466$1.17687,297
Dec 5, 2025
Mark DiSantodirector
Purchase50,000$0.3500337,018
Dec 5, 2025
Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman
Purchase50,000$0.3500605,831

House and Senate disclosures

Not reported.