Xcel Brands (XELB)
Licenses fashion, home, kitchen, and pet brands through retail and livestream partners.
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Develops and licenses fashion, home, kitchen, and pet brands, earning royalties as outside partners manufacture and sell products. Operates an asset-light brand-management model centered on North American retail, interactive television, and social-commerce distribution.
Owns and develops consumer-brand intellectual property spanning Halston, C. Wonder, Longaberger by Shannon Doherty, and creator-linked concepts such as Tower Hill, GemmaMade, Mesa Mia, OFF/DUTY, and Trust. Respect. Love. Supplies brand management, product design, merchandising, content, talent, marketing, and social-commerce support while licensees manufacture and sell products across apparel, accessories, home, kitchen, and pet categories.
Generates all reported revenue from licensing, commonly through sales-based royalties and minimums. Distribution runs through QVC and HSN, e-commerce, livestreaming, social platforms, department and specialty stores, with revenue reported in North America. Halston licensing and Qurate account for much revenue, while royalty flows depend on licensee sell-through, product availability, retail access, airtime, and platform policies.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 23, 2025 | Maxim Group | Target | Target: — | Target: $3 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $399.0K · Total debt $16.6M · Total assets $32.5M · Shareholders' equity $13.9M
- Revenue
- $1.1M
- Operating income
- −$1.6M
- Net income
- −$2.5M
No dividends on record.
| Institutions | 12.73% | 752.9K shares | |
|---|---|---|---|
| 11 holders · as of Jun 30, 2026 | |||
| Insiders | 30.79% | 1.82M shares | |
| 6 holders · as of Sep 2, 2026 | |||
| Other | 56.48% | 3.34M shares | |
| remainder | |||
5.91M company shares as of Aug 21, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (6.56M in the company's Sep 22, 2026 report, 5.91M elsewhere); stakes use the report.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Loren Robert W. D.1Insiderdirector, 10 percent owner, officer: CEO and Chairman | 21.39% | 911,362 | filed Sep 2, 2026 |
Mark DiSanto2Insiderdirector | 7.45% | 354,174 | filed Apr 22, 2026 |
Summit Trail Advisors, LLCInstitution | 5.60% | 331,436 | as of Jun 30, 2026 |
Potomac Capital Management, Inc.Institution | 4.23% | 250,058 | as of Jun 30, 2026 |
Seth BurroughsInsiderofficer: EVP of BD Treasurer Secretary | 1.10% | 65,314 | filed Sep 3, 2025 |
- Loren Robert W. D.'s transaction reports restate only vehicles that traded; the 2025 ownership statement (911.4K) plus the 353.5K net shares acquired since is used instead.
- Mark DiSanto's transaction reports restate only vehicles that traded; the 2025 ownership statement (354.2K) plus the 86.4K net shares acquired since is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 28, 2026 | Loren Robert W. D. | director, 10 percent owner, officer: CEO and Chairman | +3,500 | $0.9550 |
| Aug 27, 2026 | Loren Robert W. D. | director, 10 percent owner, officer: CEO and Chairman | +2,000 | $0.9550 |
| Aug 26, 2026 | Loren Robert W. D. | director, 10 percent owner, officer: CEO and Chairman | +10,000 | $0.9550 |
| Aug 24, 2026 | Loren Robert W. D. | director, 10 percent owner, officer: CEO and Chairman | +10,000 | $0.8750 |
| Aug 21, 2026 | Loren Robert W. D. | director, 10 percent owner, officer: CEO and Chairman | +12,000 | $0.8690 |
- G-III Apparel Group
Largest public rival in fashion brand licensing and retailer access.
- Steve Madden
Footwear, accessories, and brand licenses compete for retail buyers.
- Revolve
Digital fashion discovery and influencers compete for women’s apparel demand.
- Fossil Group
Licensed fashion accessories compete in jewelry, bags, and retail space.
- Lulus
Women’s occasionwear and digital retail compete for fashion customers.
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Xcel Brands | $0.8751 | +2.94% | $5.0M | — | — | 1.1 | −16.7% |
| G-III Apparel Group | $28.22 | −0.04% | $1.17B | 9.1 | 11.7 | 0.4 | −9.7% |
| Steve Madden | $31.37 | −29.41% | $3.13B | 21.4 | 18.5 | 1.1 | +18.6% |
| Revolve | $21.50 | −0.09% | $1.51B | 20.9 | 22.5 | 1.2 | +12.4% |
| Fossil Group | $6.47 | +1.10% | $346.3M | — | 39.6 | 0.4 | −4.9% |
| Lulus | $11.29 | +1.26% | $32.4M | — | — | 0.1 | −16.8% |
| Median | 20.9 | 20.5 | 0.4 | −4.9% |