Crown Crafts (CRWS)
Designs and distributes NoJo and Sassy products for infants, toddlers, and juveniles.
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Through NoJo Baby & Kids and Sassy Baby, sells toys, bedding, diaper bags, bibs, blankets, and related juvenile products. Sales go through a retailer-led distribution model for licensed and private-label products.
Designs, markets, and distributes infant, toddler, and juvenile consumer products through NoJo Baby & Kids and Sassy Baby. Its portfolio includes developmental, doll and plush, and other toys; bedding; diaper bags; bibs; blankets; and related goods.
Sales go directly to mass merchants, chains, specialty retailers, internet accounts, and wholesale clubs. Licensed and private-label products move through a retailer-led distribution model.
Acquisitions added digital nursery décor, developmental toys, and toddler bedding and diaper bags. Walmart and Amazon account for concentrated sales, while the company has no long-term or other purchase agreements with customers.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 28, 2026Cash & short-term investments $194.0K · Total debt $19.4M · Total assets $68.5M · Shareholders' equity $40.2M
- Revenue
- $16.8M
- Operating income
- $2.9M
- Net income
- $2.1M
HistoryDividendAnnual yield
| Institutions | 25.90% | 2.79M shares | |
|---|---|---|---|
| 42 holders · as of Jun 30, 2026 | |||
| Insiders | 18.90% | 2.03M shares | |
| 11 holders · as of Aug 17, 2026 | |||
| Other | 55.20% | 5.94M shares | |
| remainder | |||
10.76M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Michael M. RothenbergInsider | 6.04% | 650,035 | filed Feb 14, 2018 |
Rutabaga Capital ManagementInstitution | 5.99% | 645,043 | filed Feb 8, 2022 |
Vanguard Capital Management LLCInstitution | 4.17% | 448,793 | as of Jun 30, 2026 |
De Lisle Partners LLPInstitution | 3.82% | 411,326 | as of Jun 30, 2026 |
Zenon S. NieInsiderdirector | 3.14% | 337,998 | filed Aug 13, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Nov 19, 2025 | Donald R. Ratajczak | director | +5,000 | $2.70 |
| Nov 13, 2025 | Donald R. Ratajczak | director | +10,000 | $2.75 |
| Nov 14, 2025 | Donald R. Ratajczak | director | +10,000 | $2.69 |
| Nov 17, 2025 | Donald R. Ratajczak | director | +10,000 | $2.80 |
- Mattel
Infant, toddler, preschool, and doll lines reach the same families
- JAKKS Pacific
Licensed dolls, plush, infant, and preschool toys vie for children's play
- Carter's
Baby soft goods, bedding, and diaper bags reach overlapping families
- The Honest Company
Baby wipes and personal-care goods vie for baby-care shelf space
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Crown Crafts | $2.51 | 0.00% | $27.0M | 5.4 | 3.5 | 0.3 | +8.3% |
| Mattel | $13.19 | +0.86% | $3.80B | 9.8 | 9.9 | 0.7 | +10.5% |
| JAKKS Pacific | $24.63 | +1.42% | $277.9M | — | — | — | +16.9% |
| Carter's | $30.78 | +0.29% | $1.13B | 5.6 | 8.9 | 0.4 | +5.2% |
| The Honest Company | $5.31 | −0.38% | $586.7M | — | 75.0 | 1.7 | −10.9% |
| Median | 7.7 | 9.9 | 0.7 | +7.8% |