Mattel (MAT)
Builds toys and entertainment around Barbie, Hot Wheels, and other franchise brands.
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Builds toys and family-entertainment offerings around Barbie, Hot Wheels, Fisher-Price, American Girl, and other owned or licensed properties. The brand portfolio extends from toys into content, consumer products, digital offerings, and live experiences.
Turns franchise brands into toys and family-entertainment offerings. Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, and Polly Pocket make up the named portfolio, alongside other owned and licensed properties.
Beyond the toy business, the company carries those brands into content, consumer products, digital offerings, and live experiences. Entertainment work includes film, television, digital games, live events, publishing, and music.
An IP-driven strategy links activities across formats rather than treating the company only as a legacy toy manufacturer. Owned and licensed properties are the franchise base that connects its toy portfolio with its family-entertainment activities.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jul 14, 2026 | Roth Capital | Reiterate | Rating: —Target: $16 | Target: $15 |
| Jul 9, 2026 | Goldman Sachs | Downgrade | Target: $15 | Target: $12 |
| Jun 26, 2026 | Goldman Sachs | Reiterate | Rating: —Target: $18 | Target: $15 |
| Apr 30, 2026 | Wells Fargo | Reiterate | Rating: —Target: — | Target: $18 |
| Mar 5, 2026 | UBS | Target | Target: $30 | Target: $28 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $523.9M · Total debt $2.75B · Total assets $6.36B · Shareholders' equity $2.00B
- Revenue
- $1.13B
- Operating income
- $10.9M
- Net income
- −$18.2M
No dividends on record.
| Institutions | 106.05% | 308.17M shares | |
|---|---|---|---|
| 422 holders · as of Jun 30, 2026 | |||
| Insiders | 13.77% | 40.03M shares | |
| 15 holders · as of Sep 2, 2026 | |||
| Adds to | 119.82% | ||
290.60M company shares as of Sep 10, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 119.82%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Edgepoint Investment Group Inc.Institution | 17.57% | 51.05M | as of Jun 30, 2026 |
PRIMECAP Management CompanyInstitution | 16.64% | 48.35M | filed Feb 12, 2021 |
Of 5. PagesInsider | 13.40% | 38.93M | filed Feb 13, 2020 |
Primecap Management Co/CA/Institution | 10.15% | 29.51M | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 9.01% | 26.17M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 31, 2026 | Zanatta Roberto Jacobo Isaias | officer: EVP & Chief Supply Chain Offr | −39,083 | $15.02 |
| Feb 12, 2026 | Ynon Kreiz | director, officer: Chairman & CEO | +65,000 | $15.53 |
- Hasbro
Global rival in toys, games, IP and digital play
- JAKKS Pacific
Licensed-toy peer spanning toys, consumer products and costumes
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Mattel | $13.09 | +0.06% | $3.80B | 9.8 | 9.8 | 0.7 | +10.5% |
| Hasbro | $88.34 | +0.71% | $12.37B | 15.8 | 14.4 | 2.5 | +16.2% |
| JAKKS Pacific | $24.72 | +1.79% | $277.9M | — | — | — | +16.9% |
| Median | 15.8 | 14.4 | 2.5 | +16.6% |