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HAS · NASDAQ · Leisure

Hasbro (HAS)

Builds toys, tabletop games, digital play, and licensing around enduring owned franchises.

$86.91
After hours−0.01 (−0.01%)
At close$86.92(−0.91%)
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Hasbro, Inc.HAS
Consumer Discretionary

Sells toys, tabletop games, digital games, and licenses built around Magic: The Gathering, Dungeons & Dragons, Monopoly, Nerf, Transformers, Play-Doh, and Peppa Pig. Consumer Products carries the global retail business, while Wizards and Digital Gaming supplies the higher-margin earnings engine and Entertainment manages retained brand content.

Runs three segments: Consumer Products, Wizards of the Coast and Digital Gaming, and Entertainment. Consumer Products sells toys, board games, and licensed merchandise worldwide through major retailers, ecommerce, distributors, and direct channels, using brands including Nerf, Transformers, Play-Doh, Monopoly, and Peppa Pig.

Builds the higher-margin gaming engine around Magic: The Gathering, Dungeons & Dragons, D&D Beyond, digital titles, and third-party licenses such as Monopoly Go!. Entertainment handles retained family programming and brand extensions after the eOne film-and-TV divestiture.

Growth depends on sustaining tabletop releases, extending owned IP through partners, and converting franchises across physical and digital formats. Toy sales remain holiday-weighted and exposed to large retailers, outsourced manufacturing, tariffs, product-safety rules, children's privacy requirements, and licensed partner brands.

Company facts

CEOChris Cocks
ListedMar 17, 1980
ExchangeNASDAQ
HeadquartersPawtucket, RI
CountryUnited States
Employees4,520
CIK0000046080
ISINUS4180561072

Market cap$12.37B
EPS (ttm)$5.56
P/E (ttm)15.78
ROE138.4%
P/B17.54
P/S2.49
Dividend yieldDiv yield3.19%
Beta0.74vs XLY 0.35

Price target$110.00+25.5%Average of 33 analysts
ConsensusBuy17 of 33 analysts
Ratings

Target rangeAs of Sep 22, 2026

Latest analyst notes

DateFirmActionPriorCurrent
Aug 20, 2026Wells FargoReiterate
Rating: —Target: $85
Rating: Equal WeightTarget: $90
Jul 27, 2026UBSReiterate
Rating: —Target: $110
Rating: BuyTarget: $120
Jul 22, 2026DA DavidsonReiterate
Rating: —Target: $110
Rating: NeutralTarget: $95
Jul 16, 2026JefferiesReiterate
Rating: —Target: $61
Rating: BuyTarget: $110
Jun 18, 2026UBSTarget
Target: $99
Target: $110

Next report
Oct 22, 26
in 30 days
EPS estimate
$1.86
Revenue estimate
$1.47B
Fiscal quarter
Q3 FY26

EPSReportedEstimate

Feb '25Apr '25Jul '25Oct '25Feb '26May '26Jul '26Oct '26
Reported$0.46$1.04$1.30$1.68$1.51$1.47$1.28Pending
Estimate$0.38$0.67$0.78$1.66$0.99$1.20$1.16$1.86
Surprise+21.1%+55.2%+66.7%+1.2%+52.5%+22.5%+10.3%—

RevenueReportedEstimate

Feb '25Apr '25Jul '25Oct '25Feb '26May '26Jul '26Oct '26
Reported$1.10B$887.1M$980.8M$1.39B$1.45B$1.00B$1.14BPending
Estimate$755.6M$770.6M$1.30B$1.26B$1.26B$969.2M$1.07B$1.47B
Surprise+45.8%+15.1%−24.3%+10.0%+14.5%+3.2%+6.6%—
Estimate$1.86
ReportedDue Oct 22, 2026
Estimate$1.47B
ReportedDue Oct 22, 2026
View details

Debt to equity506.10%
Current ratio166.10%

ProfitabilityRevenueNet incomeNet margin

Q3 FY24Q4 FY24Q1 FY25Q2 FY25Q3 FY25Q4 FY25Q1 FY26Q2 FY26
Revenue$1.28B$1.10B$887.1M$980.8M$1.39B$1.45B$1.00B$1.14B
Net income$223.2M−$34.3M$98.6M−$855.8M$233.2M$201.6M$199.5M$160.9M
Net margin17.4%0.0%11.1%0.0%16.8%13.9%19.9%14.1%

GrowthOperating income

Q3 FY24Q4 FY24Q1 FY25Q2 FY25Q3 FY25Q4 FY25Q1 FY26Q2 FY26
Operating income$301.9M$59.8M$170.7M$223.7M$341.1M$322.5M$270.3M$252.5M
YoY growthTurned profitTurned profit+46.9%+5.5%+13.0%+439.3%+58.3%+12.9%

Balance sheet, Jun 28, 2026Cash & short-term investments $1.38B · Total debt $3.57B · Total assets $6.04B · Shareholders' equity $705.2M

Revenue
$1.14B
Operating income
$252.5M
Net income
$160.9M
View details

Dividend yield
3.19%
Next ex-date
Nov 19, 26
estimated · in 58 days
Annual dividend
$2.80
per share
Schedule
Quarterly
4 payments a year

HistoryDividendAnnual yield

Nov '24Mar '25May '25Aug '25Nov '25Feb '26Jun '26Aug '26
Dividend$0.70$0.70$0.70$0.70$0.70$0.70$0.70$0.70
Annual yield4.53%4.40%4.22%3.51%3.66%2.77%3.29%3.00%
Ex-dateNov 20Mar 3May 21Aug 20Nov 19Feb 18Jun 1Aug 19
Payment dateDec 4Mar 12Jun 4Sep 3Dec 3Mar 4Jun 11Sep 2
View details

Institutions98.85%139.43M shares
800 holders · as of Jun 30, 2026
Insiders0.64%900.5K shares
20 holders · as of Sep 3, 2026
Strategic holders11.50%16.22M shares
1 holder · as of Sep 5, 2025
Adds to110.99%

141.04M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing

These groups come from separate filings that can overlap, so they add to 110.99%; nothing is left for Other.

Top shareholders13F · 13D/G · Form 4

HolderStakeSharesDate
BlackRock, Inc.Institution
18.93%26.69Mas of Jun 30, 2026
BlackRock Portfolio Management LLCStrategic
11.50%16.22Mfiled Sep 5, 2025
Vanguard Capital Management LLCInstitution
6.39%9.01Mas of Jun 30, 2026
Vanguard Portfolio Management LLCInstitution
5.03%7.10Mas of Jun 30, 2026
State Street CorpInstitution
4.23%5.97Mas of Jun 30, 2026

Insider tradesForm 4

DateInsiderRoleSharesAvg price
Aug 31, 2026Holly Barbacoviofficer: Chief People Officer−5,057$94.20
Aug 19, 2026John Hightofficer: President, WOTC−11,593$94.63
Aug 17, 2026John Hightofficer: President, WOTC−11,229$96.29
Aug 7, 2026Elizabeth Hamrendirector−1,975$92.84
Aug 4, 2026Elizabeth Hamrendirector−989$90.42
View details

  • Mattel

    Broad toy and games peer across dolls, vehicles, preschool and IP

  • JAKKS Pacific

    Licensed toys, costumes, role play, and board games overlap

CompareAfter hours

CompanyPriceChange
Hasbro$86.91−0.01%$12.37B15.814.22.5+16.2%
Mattel$13.25+0.30%$3.80B9.89.90.7+10.5%
JAKKS Pacific$24.81+0.12%$277.9M———+16.9%
Median9.89.90.7+13.7%