JAKKS Pacific (JAKK)
Builds licensed toys, kids' products, and Disguise costumes for mass retail.
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Sells licensed and proprietary toys, kids' products, and Disguise costumes through mass and specialty retail channels. Revenue is anchored in Toys/Consumer Products, while the model depends on entertainment licenses, large retail customers, and third-party manufacturers mainly in China.
Designs, develops, produces, markets, and distributes children's toys and related consumer products worldwide. Toys/Consumer Products spans action figures, vehicles, play sets, plush, dolls, role play, ride-ons, outdoor toys, games, and kids' furniture; Costumes operates under the Disguise brand for dress-up costumes and accessories.
Turns licensed entertainment properties and owned challenger brands into retail programs. The portfolio includes Nintendo, Sonic the Hedgehog, Disney, Bluey, and other properties alongside proprietary names such as AirTitans, Fly Wheels, Perfectly Cute, ReDo Skateboard Co., Sky Ball, and JAKKS Wild Games.
Sales remain mostly North American with a meaningful international base. The business depends on renewed licenses, large retail buyers, cancellable purchase orders, and third-party manufacturers located principally in China.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $60.6M · Total debt $46.6M · Total assets $448.5M · Shareholders' equity $247.9M
- Revenue
- $139.2M
- Operating income
- −$142.0K
- Net income
- $5.9M
HistoryDividendAnnual yield
| Institutions | 60.55% | 6.93M shares | |
|---|---|---|---|
| 108 holders · as of Jun 30, 2026 | |||
| Insiders | 37.78% | 4.32M shares | |
| 9 holders · as of Sep 11, 2026 | |||
| Other | 1.67% | 190.7K shares | |
| remainder | |||
11.45M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
NAME(S) (S) ( Lawrence I. RosenInsider | 16.75% | 1.92M | filed Feb 9, 2023 |
Lawrence I. RosenInsider10 percent owner | 16.61% | 1.90M | filed Mar 24, 2025 |
Gate City Capital Management, LLCInstitution | 9.24% | 1.06M | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 5.63% | 644,540 | as of Jun 30, 2026 |
Dimensional Fund Advisors LPInstitution | 5.15% | 589,286 | as of Jun 30, 2026 |
Insider tradesForm 4
No open-market trades in the last 12 months.
- Mattel
Broad toy rival across dolls, vehicles, preschool, and licensed play.
- Hasbro
Large toy, games, IP, role-play, and licensed-products competitor.
- Funko
Licensed pop-culture products peer in figures, plush, and fan merchandise.
- Build-A-Bear Workshop
Plush and licensed-character retail competitor with narrower category overlap.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| JAKKS Pacific | $24.22 | −2.40% | $283.9M | — | — | — | +16.9% |
| Mattel | $13.21 | +0.00% | $3.84B | 9.9 | 9.9 | 0.7 | +10.5% |
| Hasbro | $86.10 | −0.93% | $12.26B | 15.6 | 14.1 | 2.5 | +16.2% |
| Funko | $5.34 | −5.07% | $313.8M | — | 43.6 | 0.3 | +7.4% |
| Build-A-Bear Workshop | $26.23 | −0.53% | $330.6M | 6.5 | 7.6 | 0.6 | −7.2% |
| Median | 9.9 | 12.0 | 0.7 | +8.9% |