Build-A-Bear Workshop (BBW)
Operator of personalized plush experiences across stores, e-commerce, licensing, and franchises.
Something off on this page? Send us feedback.
Sells personalized plush toys through interactive retail locations, e-commerce, commercial partnerships, and international franchises. The model centers on guest participation: selecting, stuffing, dressing, accessorizing, naming, and a heart ceremony, with most revenue tied to direct-to-consumer retail.
Operates a make-your-own plush model built around selecting a toy, stuffing it, adding clothes or accessories, naming it, and completing a heart ceremony. Direct-to-consumer covers company-managed stores, partner-operated retail, online sites, and marketplace channels.
Commercial activity adds wholesale product sales and licensing, while International franchising lets local operators run stores outside the core corporate footprint. The business remains concentrated in retail experiences, with e-commerce and third-party channels extending the brand beyond store visits.
Execution depends on store traffic, labor availability, customer experience quality, and crowd or throughput management during high-demand promotions. Leadership shifted to J. Christopher Hurt after a planned succession from Sharon Price John.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 31, 2026 | Northland Securities | Target | Target: $80 | Target: $40 |
| Aug 28, 2026 | DA Davidson | Reiterate | Rating: —Target: $60 | Target: $37 |
| May 29, 2026 | DA Davidson | Reiterate | Rating: —Target: $70 | Target: $60 |
| Dec 5, 2025 | DA Davidson | Reiterate | Rating: —Target: $85 | Target: $70 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 1, 2026Cash & short-term investments $0 · Total debt $125.5M · Total assets $334.1M · Shareholders' equity $159.0M
- Revenue
- $115.3M
- Operating income
- $11.1M
- Net income
- $8.8M
HistoryDividendAnnual yieldUpcoming
| Institutions | 102.80% | 12.89M shares | |
|---|---|---|---|
| 185 holders · as of Jun 30, 2026 | |||
| Insiders | 4.63% | 580.9K shares | |
| 12 holders · as of Aug 25, 2026 | |||
| Adds to | 107.43% | ||
12.54M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 107.43%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Pacifica Capital Investments, LLCInstitution | 8.86% | 1.11M | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 7.94% | 995,791 | as of Jun 30, 2026 |
Paradigm Capital Management Inc/NYInstitution | 7.85% | 984,500 | as of Jun 30, 2026 |
De Lisle Partners LLPInstitution | 6.11% | 765,938 | as of Jun 30, 2026 |
Price T Rowe Associates Inc /MD/Institution | 5.34% | 669,597 | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 24, 2026 | Sharon Price John | director | −6,818 | $40.03 |
| Jun 5, 2026 | George Carrara | director | −3,000 | $34.52 |
| Oct 13, 2025 | Lesli Rotenberg | director | −1,000 | $61.34 |
| Oct 6, 2025 | Lesli Rotenberg | director | −1,000 | $59.98 |
| Oct 6, 2025 | Craig Leavitt | director | −4,000 | $60.61 |
