Fox Factory (FOXF)
Supplies suspension for bikes and powered vehicles, upfits trucks, and makes baseball and softball gear.
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Designs, engineers and manufactures suspension systems for mountain bikes, motorcycles, side-by-side vehicles and specialty trucks, upfits pickup trucks and off-road vehicles through dealer networks, and produces baseball and softball bats and protective gear through a sports-equipment business added to its portfolio, selling to both original-equipment manufacturers and enthusiast retail buyers.
Grew from a 1977 motocross shock-absorber shop into a maker of suspension systems for mountain bikes, motorcycles, side-by-side vehicles and specialty trucks, sold to manufacturers and enthusiast buyers alike.
Three reportable segments organize the business: powered-vehicle suspension for motorcycles, side-by-sides and specialty trucks; truck upfitting plus off-road wheels and tires sold through dealer networks; and bike suspension paired with baseball and softball bats and protective gear added through an acquisition that broadened the sports lineup beyond suspension.
Operations concentrate in the United States, spanning engineering, assembly and distribution facilities that trace back to the original California suspension shop.
Demand tracks original-equipment vehicle production schedules and interest-rate-sensitive discretionary spending on upfitted trucks and specialty sporting goods, with the newly acquired baseball and softball lineup still being folded into the existing operations.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jun 30, 2026 | Fox Advisors | Target | Target: $24 | Target: $20 |
| Jun 30, 2026 | B of A Securities | Downgrade | ||
| May 8, 2026 | Roth Capital | Target | Target: $19 | Target: $20 |
| Apr 16, 2026 | Stifel Nicolaus | Target | Target: $33 | Target: $24 |
| Jan 6, 2026 | Roth Capital | Reiterate | Rating: —Target: — | Target: $19 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jul 3, 2026Cash & short-term investments $61.3M · Total debt $680.2M · Total assets $1.64B · Shareholders' equity $667.0M
- Revenue
- $358.1M
- Operating income
- $17.5M
- Net income
- $4.1M
No dividends on record.
| Institutions | 103.52% | 43.41M shares | |
|---|---|---|---|
| 213 holders · as of Jun 30, 2026 | |||
| Insiders | 5.29% | 2.22M shares | |
| 13 holders · as of May 12, 2026 | |||
| Adds to | 108.81% | ||
41.94M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 108.81%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 15.44% | 6.47M | as of Jun 30, 2026 |
RWWM, Inc.Institution | 12.83% | 5.38M | as of Jun 30, 2026 |
Kayne Anderson Rudnick Investment Management, LLCInstitution | 9.67% | 4.06M | filed Feb 9, 2017 |
Wasatch Advisors LPInstitution | 6.34% | 2.66M | filed Feb 9, 2024 |
Engine Capital Management, LPInstitution | 4.98% | 2.09M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Nov 14, 2025 | Michael C. Dennison | director, officer: Chief Executive Officer | +22,000 | $14.20 |
- Amer Sports
Competes in bats/gloves — Wilson, Louisville Slugger vs Marucci, Victus.
- LCI Industries
Lippert's RV axles/suspension and CURT aftermarket parts vs PVG and AAG.
- Dorman Products
SuperATV lift kits and suspension parts vs AAG/PVG aftermarket and OEM lines.
- Polaris
Walker Evans in-house shocks and Pro Armor accessories narrow OEM share.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Fox Factory | $18.76 | −0.69% | $792.2M | — | 11.1 | 0.5 | −4.5% |
| Amer Sports | $26.94 | −2.59% | $15.99B | 29.1 | 18.9 | 2.2 | +32.1% |
| LCI Industries | $86.00 | −2.18% | $2.14B | — | 9.6 | — | −12.5% |
| Dorman Products | $121.16 | +0.29% | $3.61B | 16.7 | 14.7 | 1.7 | +0.7% |
| Polaris | $52.85 | −2.08% | $3.07B | — | 18.3 | 0.4 | +9.2% |
| Median | 22.9 | 16.5 | 1.7 | +4.9% |