Goosehead Insurance (GSHD)
Distributes personal-lines insurance through corporate, franchise, and enterprise channels.
Something off on this page? Send us feedback.
Connects U.S. consumers with home, auto, and ancillary insurance through independent agents and comparison tools. Revenue comes from commissions, agency fees, franchise fees, royalties, and carrier-related compensation, while centralized service supports retention across the book.
Distributes personal-lines insurance across the United States, with homeowners, auto, dwelling property, flood, wind, earthquake, umbrella, specialty, small-business commercial, and life policies available through carrier partners.
Corporate offices hire and train agents, franchise agencies operate local businesses on Goosehead systems, and enterprise partnerships bring referrals from mortgage, real estate, lender, and platform relationships. Centralized service centers handle policy support and retention so agents can focus on new business.
Execution depends on carrier access, agent productivity, referral flow tied to home transactions, and state insurance rules. The business reports one insurance distribution segment and derives revenue entirely in the United States.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jul 27, 2026 | UBS | Reiterate | Rating: —Target: $70 | Target: $72 |
| Jul 23, 2026 | Cantor Fitzgerald | Reiterate | Rating: —Target: $67 | Target: $76 |
| Jul 23, 2026 | RBC Capital | Reiterate | Rating: —Target: $55 | Target: $58 |
| Jul 15, 2026 | Piper Sandler | Reiterate | Rating: —Target: $52 | Target: $72 |
| Jul 13, 2026 | RBC Capital | Reiterate | Rating: —Target: $52 | Target: $55 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $23.7M · Total debt $372.8M · Total assets $406.8M · Shareholders' equity −$112.4M
- Revenue
- $113.4M
- Operating income
- $36.7M
- Net income
- $10.1M
| Institutions | 73.71% | 26.18M shares | |
|---|---|---|---|
| 238 holders · as of Jun 30, 2026 | |||
| Insiders | 131.06% | 46.55M shares | |
| 16 holders · as of Aug 31, 2026 | |||
| Strategic holders | 22.87% | 8.12M shares | |
| 9 holders · as of Aug 31, 2026 | |||
| Adds to | 227.64% | ||
35.52M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (35.52M in the company's Sep 22, 2026 report, 24.47M elsewhere); stakes use the report.
These groups come from separate filings that can overlap, so they add to 227.64%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Mark E. JonesInsider | 62.98% | 22.37M | filed Feb 14, 2019 |
Mark Evan JonesInsiderdirector, 10 percent owner, officer, other: Executive Chairman | 37.07% | 13.13M B · 38,751 A | filed Aug 31, 2026 |
Robyn Mary Elizabeth JonesInsiderdirector, 10 percent owner, other: Member of 10% owner group | 26.44% | 71,565 A · 9.32M B | filed May 15, 2025 |
Mark & Robyn Jones Descendants Trust 2014Strategic10 percent owner, other: Member of 10% owner group | 18.71% | 6.65M B | filed Aug 31, 2026 |
BlackRock, Inc.Institution | 10.29% | 3.66M A | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 20, 2026 | Adrienne Kebodeaux | 10 percent owner, other: Member of 10% owner group | −7,000 | $70.00 |
| Aug 20, 2026 | Serena Jones | 10 percent owner, other: Member of 10% owner group | −10,000 | $69.50 |
| Aug 19, 2026 | Serena Jones | 10 percent owner, other: Member of 10% owner group | −4,875 | $67.71 |
| Aug 13, 2026 | Serena Jones | 10 percent owner, other: Member of 10% owner group | −125 | $67.50 |
| Aug 3, 2026 | Mark & Robyn Jones Descendants Trust 2014 | 10 percent owner, other: Member of 10% owner group | −100,000 | $65.31 |
- Baldwin
Close public agency-platform peer in personal-lines distribution
- TWFG
Independent personal-lines distributor with branch and MGA channels
- Progressive
Major personal-lines carrier competing through agency and direct channels
- Brown & Brown
Scaled public brokerage with retail and personal-lines capabilities
- Allstate
Large personal-lines insurer with exclusive and independent agent channels
- EverQuote
Online marketplace for auto, home, and renters insurance shoppers
- Arthur J. Gallagher
Global brokerage with U.S. retail reach and personal-lines exposure
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Goosehead Insurance | $45.76 | +0.02% | $1.93B | 37.7 | 20.5 | 4.8 | +20.6% |
| Baldwin | $31.95 | +0.05% | $2.58B | — | 14.1 | 1.5 | +31.7% |
| TWFG | $24.75 | +2.10% | $334.3M | 69.8 | 22.3 | 1.2 | +51.2% |
| Progressive | $206.94 | +0.01% | $123.40B | 10.6 | 12.5 | 1.4 | +5.0% |
| Brown & Brown | $62.44 | +0.03% | $21.52B | 19.0 | 13.5 | 3.1 | +34.2% |
| Allstate | $229.50 | +0.06% | $62.52B | 4.8 | 8.1 | 0.9 | −7.2% |
| EverQuote | $19.94 | +1.79% | $804.5M | 7.4 | 8.8 | 1.1 | +24.6% |
| Arthur J. Gallagher | $230.45 | −0.02% | $60.79B | 39.2 | 16.4 | 3.9 | +22.8% |
| Median | 14.8 | 13.5 | 1.4 | +24.6% |









