Hour Loop (HOUR)
Buys branded goods wholesale and resells them online, principally through Amazon.
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Buys products in bulk from brands and manufacturers, then resells them through online marketplaces. Software manages a broad catalogue, with Amazon as the principal sales and fulfillment channel and activity expanding to other marketplaces.
The retail catalogue covers home and garden decor, toys, kitchenware, apparel, and electronics, bought from brands or manufacturers at wholesale prices and sold primarily through Amazon using its fulfillment services. Software supports product-gap identification, listing decisions, pricing, and broad-catalogue management across third-party retail channels.
Sales activity has expanded to Walmart, eBay, Amazon Canada, and Amazon Mexico, though Amazon remains its overwhelmingly important channel. The model depends on supplier relationships, inventory availability, Amazon fulfillment and marketplace services, changing procurement costs and tariffs, platform changes, and winning Buy Box placement against other sellers.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $985.4K · Total debt $129.5K · Total assets $26.2M · Shareholders' equity $8.9M
- Revenue
- $33.9M
- Operating income
- $1.3M
- Net income
- $1.1M
No dividends on record.
| Institutions | 0.23% | 81.2K shares | |
|---|---|---|---|
| 8 holders · as of Jun 30, 2026 | |||
| Insiders | 47.64% | 16.77M shares | |
| 4 holders · as of Jul 2, 2026 | |||
| Other | 52.13% | 18.35M shares | |
| remainder | |||
35.20M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Sau Kuen YuInsiderdirector, 10 percent owner, officer: Senior Vice President | 47.39% | 16.68M | filed Jul 2, 2026 |
UBS Group AGInstitution | 0.09% | 33,128 | as of Jun 30, 2026 |
Michael Minkin LennerInsiderdirector | 0.09% | 31,635 | filed Jul 2, 2026 |
Minghui GaoInsiderdirector | 0.09% | 30,594 | filed Jul 2, 2026 |
Hillary Hui-Chong BuiInsiderdirector | 0.07% | 25,110 | filed Jul 2, 2026 |
Insider tradesForm 4
No open-market trades in the last 12 months.
