J.Jill (JILL)
Sells women's apparel, footwear, and accessories through stores plus website and catalog orders.
Something off on this page? Send us feedback.
Women's apparel, footwear, and accessories are sold through stores and Direct, which combines website and catalog orders. A nearly even retail/Direct mix keeps a high-touch store experience alongside digital shopping.
Women's apparel, footwear, and accessories are sold through high-touch stores and the Direct channel. Direct combines website and catalog orders, carrying the catalog business into an omnichannel model where ecommerce accounts for nearly all Direct sales.
Retail and Direct sales are nearly even, so store service operates alongside online and catalog ordering. The two channels remain distinct parts of the current operating model, rather than a store-only format.
The brand emphasizes ease, simple and meaningful design, and a high-touch customer experience. Website and catalog orders remain a defined sales channel alongside retail stores.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 10, 2026 | Telsey Advisory | Target | Target: $18 | Target: $23 |
| Sep 9, 2026 | Jefferies | Reiterate | Rating: —Target: $16 | Target: $25 |
| Sep 9, 2026 | BTIG | Reiterate | Rating: —Target: $21 | Target: $25 |
| Sep 3, 2026 | Telsey Advisory | Reiterate | Rating: —Target: $14 | Target: $18 |
| Jun 11, 2026 | Telsey Advisory | Target | Target: $16 | Target: $14 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 1, 2026Cash & short-term investments $76.9M · Total debt $219.4M · Total assets $457.8M · Shareholders' equity $139.8M
- Revenue
- $154.8M
- Operating income
- $24.3M
- Net income
- $16.8M
HistoryDividendAnnual yieldUpcoming
| Institutions | 50.34% | 7.48M shares | |
|---|---|---|---|
| 82 holders · as of Jun 30, 2026 | |||
| Insiders | 7.39% | 1.10M shares | |
| 14 holders · as of Sep 11, 2026 | |||
| Other | 42.27% | 6.28M shares | |
| remainder | |||
14.86M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Royce & Associates LPInstitution | 12.33% | 1.83M | as of Jun 30, 2026 |
Fund 1 Investments, LLCInstitution | 8.94% | 1.33M | as of Jun 30, 2026 |
Paradigm Capital Management Inc/NYInstitution | 6.60% | 980,911 | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 3.63% | 540,007 | as of Jun 30, 2026 |
Pacific Ridge Capital Partners, LLCInstitution | 2.81% | 417,667 | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 9, 2026 | Mark W. Webb | officer: EVP, CFO & COO | −13,756 | $21.61 |
| Sep 4, 2026 | Mark W. Webb | officer: EVP, CFO & COO | −5,086 | $20.15 |
| Aug 24, 2026 | Mark W. Webb | officer: EVP, CFO & COO | −2,074 | $20.33 |
| Aug 21, 2026 | Mark W. Webb | officer: EVP, CFO & COO | −2,448 | $20.12 |
| Aug 20, 2026 | Mark W. Webb | officer: EVP, CFO & COO | −2,891 | $20.25 |
- Lands' End
Catalog-rooted apparel retailer with digital and company-operated stores
- Urban Outfitters
Anthropologie-led women's apparel, accessories and omnichannel retail
- Gap
Women's apparel and lifestyle brands across stores and e-commerce
- American Eagle Outfitters
Women's apparel brands spanning stores and e-commerce
- Abercrombie & Fitch
Omnichannel apparel and accessories for women under two core brands
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| J.Jill | $24.22 | +1.13% | $271.5M | 13.4 | 11.2 | 0.5 | +0.6% |
| Lands' End | $10.71 | +2.43% | $321.5M | 0.9 | 31.3 | 0.2 | +2.7% |
| Urban Outfitters | $76.33 | +2.86% | $6.35B | 11.6 | 11.7 | 1.0 | +10.4% |
| Gap | $21.50 | +1.18% | $7.65B | 6.3 | 8.5 | 0.5 | −2.0% |
| American Eagle Outfitters | $15.86 | +2.59% | $2.59B | 7.9 | 8.9 | 0.5 | +7.5% |
| Abercrombie & Fitch | $137.99 | +0.90% | $6.08B | 11.7 | 11.2 | 1.1 | +4.8% |
| Median | 7.9 | 11.2 | 0.5 | +4.8% |







