NerdWallet (NRDS)
Connects consumers and SMBs with financial products through content, tools, and marketplaces.
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Runs a personal-finance guidance platform for consumers and SMBs, monetizing editorial content, comparison tools, marketplaces, referrals, lead generation, and selected brokerage or advisory services. Revenue is concentrated in the United States, with one operating segment and a newer Consumer/SMB reporting view.
Runs a digital finance-guidance platform organized around Consumer and SMB user groups. Consumer spans insurance, credit cards, loans, banking, investing, and other emerging verticals, while SMB covers small-business loans, cards, and related financial products.
Monetization comes from referral fees, lead generation, partner arrangements, and brokerage or advisory services through regulated subsidiaries. The platform pairs editorial content, product data, user-specific insights, comparison tools, and marketplaces to move high-intent users toward third-party providers.
Operates in the United States, Canada, and the United Kingdom, but revenue is concentrated in the United States. The business is reported as one operating segment and depends on financial-provider demand, search traffic, and compliance inside its regulated service lines.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| May 11, 2026 | Truist Financial | Target | Target: $16 | Target: $15 |
| May 11, 2026 | Oppenheimer | Reiterate | Rating: —Target: $18 | Target: $12 |
| May 8, 2026 | Keybanc | Reiterate | Rating: —Target: $14 | Target: $13 |
| Mar 13, 2026 | Morgan Stanley | Downgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $62.0M · Total debt $5.1M · Total assets $418.0M · Shareholders' equity $325.8M
- Revenue
- $197.3M
- Operating income
- $7.0M
- Net income
- $4.3M
No dividends on record.
| Institutions | 43.06% | 27.52M shares | |
|---|---|---|---|
| 157 holders · as of Jun 30, 2026 | |||
| Insiders | 2.96% | 1.89M shares | |
| 9 holders · as of Sep 3, 2026 | |||
| Other | 53.98% | 34.51M shares | |
| remainder | |||
63.92M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (63.92M in the company's Sep 22, 2026 report, 72.80M elsewhere); stakes use the report.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Topline Capital Management, LLCInstitution | 5.15% | 3.29M A | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 4.04% | 2.58M A | as of Jun 30, 2026 |
Arrowstreet Capital, Limited PartnershipInstitution | 2.77% | 1.77M A | as of Jun 30, 2026 |
Dimensional Fund Advisors LPInstitution | 2.24% | 1.43M A | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 2.14% | 1.37M A | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jun 30, 2026 | Topline Capital Partners, LP | 10 percent owner | −454,872 | $9.27 |
| Jun 29, 2026 | Topline Capital Partners, LP | 10 percent owner | −587,835 | $9.22 |
| Jun 26, 2026 | Topline Capital Partners, LP | 10 percent owner | −919,153 | $8.95 |
| Jun 30, 2026 | Topline Capital Management, LLC | other: See Explanation in Footnotes | −454,872 | $9.27 |
| Jun 29, 2026 | Topline Capital Management, LLC | other: See Explanation in Footnotes | −587,835 | $9.22 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| NerdWallet | $8.57 | −5.67% | $661.0M | 10.2 | 8.8 | 0.8 | +5.6% |
| LendingTree | $25.97 | −3.67% | $376.2M | 2.1 | 9.9 | 0.3 | +25.3% |
| Intuit | $289.28 | −4.88% | $83.19B | 18.4 | 12.3 | 3.9 | +13.7% |
| MediaAlpha | $9.89 | −8.39% | $571.6M | 6.7 | 9.0 | 0.5 | +25.9% |
| EverQuote | $18.90 | −17.21% | $804.5M | 7.4 | 8.5 | 1.1 | +24.6% |
| Alphabet Class A | $358.41 | +0.97% | $4.30T | 17.8 | 26.7 | 9.6 | +24.2% |
| Zillow Group Class C | $30.64 | −0.04% | $7.37B | 138.8 | 12.0 | 2.6 | +17.9% |
| Rocket Companies | $12.72 | +2.91% | $34.90B | 84.7 | 17.8 | 3.6 | +113.7% |
| Median | 17.8 | 12.0 | 2.6 | +24.6% |