Outdoor Holding (POWW)
Operates GunBroker.com, the largest online marketplace for buying and selling firearms and hunting gear.
Something off on this page? Send us feedback.
Runs GunBroker.com, the largest US online marketplace for buying and selling firearms, ammunition, and hunting and shooting gear, earning fees on completed sales and paid seller upgrades. Steven Urvan, who founded the site in 1999, returned as chief executive in 2025 after selling the company's former ammunition-manufacturing business and settling a multi-year ownership dispute.
Runs GunBroker.com, an online marketplace where independent sellers list firearms, ammunition, and hunting and shooting gear for buyers nationwide. Steven Urvan launched the site in 1999 after eBay stopped hosting firearm auctions, and it has grown into the largest marketplace of its kind.
Revenue comes from fees charged on completed sales plus paid seller upgrades such as featured listings and banner placements, an increasingly high-margin mix. Since divesting its former ammunition-manufacturing operations, the marketplace is the company's sole reportable segment.
Urvan returned as chief executive in 2025 following the settlement of a multi-year ownership dispute, and headquarters moved back to Atlanta, where the marketplace was founded, from Arizona. Firearm transfers are completed through licensed dealers acting as agents, not by the company directly.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jun 22, 2026 | Roth Capital | Reiterate | Rating: —Target: $2.25 | Target: $2.75 |
| Nov 12, 2025 | Roth Capital | Upgrade | Target: $1.50 | Target: $2.25 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $68.8M · Total debt $10.9M · Total assets $264.6M · Shareholders' equity $236.0M
- Revenue
- $14.5M
- Operating income
- $3.3M
- Net income
- $2.8M
No dividends on record.
| Institutions | ≈ 56.64% | 65.71M shares | |
|---|---|---|---|
| 152 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 3.45% | 4.00M shares | |
| 15 holders · as of Aug 19, 2026 | |||
| Strategic holders | 13.79% | 16.00M shares | |
| 1 holder · as of Aug 14, 2026 | |||
| Other | ≈ 26.12% | 30.31M shares | |
| remainder | |||
116.02M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Balentine LLCInstitution | 14.86% | 17.24M | as of Jun 30, 2026 |
Ufo, LLCStrategic10 percent owner | 13.79% | 16.00M | filed Aug 14, 2026 |
Kanen Wealth Management LLCInstitution | 9.92% | 11.51M | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 6.29% | 7.30M | as of Jun 30, 2026 |
Philotimo Fund, LPInstitution | 6.11% | 7.09M | filed Nov 12, 2025 |
Insider tradesForm 4
No open-market trades in the last 12 months.
- GrabAGun
Mobile-first direct-to-consumer online firearms and ammunition retailer
- Academy Sports + Outdoors
Full-line sporting goods retailer with growing online-to-store firearms sales
- Sportsman's Warehouse
147-store omnichannel outdoor retailer selling firearms, ammo, and gear online
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Outdoor Holding | $2.32 | +4.04% | $259.0M | 89.6 | 46.4 | 4.8 | +22.1% |
| GrabAGun | $2.20 | +3.05% | $62.6M | — | — | 0.6 | +9.5% |
| Academy Sports + Outdoors | $50.04 | +3.20% | $3.01B | 8.1 | 7.4 | 0.5 | +3.0% |
| Sportsman's Warehouse | $1.22 | −0.41% | $47.6M | — | — | 0.0 | +0.6% |
| Median | 8.1 | 7.4 | 0.5 | +3.0% |