Sportsman's Warehouse (SPWH)
Sells hunting, shooting, fishing and camping gear through stores and a connected online channel.
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Generates merchandise sales through outdoor-specialty stores and sportsmans.com, centered on hunting and shooting, fishing and camping. Its integrated store-and-e-commerce model relies on local assortments, knowledgeable outfitters and Federal Firearms License dealer partnerships to extend online selection.
Operates outdoor-specialty stores and sportsmans.com, selling hunting and shooting equipment, fishing gear, camping supplies, apparel, footwear, optics and accessories. Physical stores are concentrated in the western United States and Alaska, where local and seasonal assortments, technically knowledgeable outfitters, services and seminars support destination traffic.
Combines retail locations with e-commerce, including vendor drop-ship and participating Federal Firearms License dealer arrangements to broaden online assortment. Loyalty rewards and a co-branded-card program link store and digital purchasing, while management emphasizes in-stock execution, regional merchandising, digital marketing and private-label development. Hunting and shooting merchandise is both the largest department and a traffic driver, leaving operations exposed to firearms and ammunition regulation, consumer discretionary demand, seasonality, inventory availability and a leased multi-state store fleet.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Dec 5, 2025 | Roth Capital | Reiterate | Rating: —Target: $5 | Target: $2.25 |
| Dec 5, 2025 | Robert W. Baird | Target | Target: $4 | Target: $2 |
| Apr 2, 2025 | Craig-Hallum | Upgrade | ||
| Dec 11, 2024 | B. Riley Securities | Upgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 1, 2026Cash & short-term investments $2.0M · Total debt $509.2M · Total assets $836.1M · Shareholders' equity $163.8M
- Revenue
- $295.6M
- Operating income
- −$858.0K
- Net income
- −$4.4M
No dividends on record.
| Institutions | 55.06% | 21.55M shares | |
|---|---|---|---|
| 71 holders · as of Jun 30, 2026 | |||
| Insiders | 11.58% | 4.53M shares | |
| 9 holders · as of Aug 20, 2026 | |||
| Other | 33.36% | 13.06M shares | |
| remainder | |||
39.14M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Towle & Co.Institution | 10.59% | 4.14M | filed Feb 14, 2019 |
Union Square Park Capital Management, LLCInstitution | 7.76% | 3.04M | as of Jun 30, 2026 |
Paul J. IsaacInsider | 6.61% | 2.59M | filed Feb 13, 2018 |
Union Square Park Partners, LPInstitution | 6.08% | 2.38M | filed Jan 27, 2026 |
The Vanguard GroupInstitution | 4.83% | 1.89M | filed Feb 13, 2024 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Oct 3, 2025 | Michael D. Tucci | director | +50,000 | $2.81 |
| Oct 2, 2025 | Paul Stone | director, officer: PRESIDENT AND CEO | +8,300 | $2.46 |
| Oct 3, 2025 | Paul Stone | director, officer: PRESIDENT AND CEO | +59,979 | $2.80 |
| Oct 2, 2025 | Richard D. Mcbee | director | +25,000 | $2.47 |
- Academy Sports + Outdoors
Closest listed rival in firearms, ammunition, fishing and camping.
- DICK'S Sporting Goods
Public Lands and DICK’S overlap in camping, outdoor apparel and footwear.
- Walmart
Mass-market price and online convenience pressure outdoor commodity sales.
- Amazon
Deep online selection competes for outdoor gear and accessory demand.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Sportsman's Warehouse | $1.22 | −0.41% | $47.6M | — | — | 0.0 | +0.6% |
| Academy Sports + Outdoors | $50.03 | +3.17% | $3.01B | 8.1 | 7.4 | 0.5 | +3.0% |
| DICK'S Sporting Goods | $133.52 | +8.00% | $10.56B | 13.3 | 11.1 | 0.5 | +53.2% |
| Walmart | $109.69 | +2.09% | $855.02B | 38.8 | 36.6 | 1.2 | +5.9% |
| Amazon | $254.12 | −1.68% | $2.78T | 20.8 | 27.2 | 3.6 | +19.6% |
| Median | 17.0 | 19.2 | 0.8 | +12.8% |