Academy Sports + Outdoors (ASO)
Value-oriented sporting goods and outdoor recreation retailer spanning stores, private labels, and e-commerce.
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Sells outdoor, sports and recreation, apparel, and footwear merchandise through U.S. big-box stores and academy.com, combining national and private-label brands. A southern-heavy network, localized assortments, and store-linked fulfillment make physical retail the core of its single segment.
Sells sporting goods and outdoor recreation merchandise across four divisions: Outdoors, Sports and Recreation, Apparel, and Footwear. Stores and academy.com carry national brands alongside private labels such as Magellan Outdoors, BCG, and Game Winner, with assortments localized by market and spanning multiple price points. Online orders connect to store pickup and fulfillment through the broader retail network.
Operates a single U.S. retail segment concentrated in the South and expanding into adjacent and newer markets. Leased big-box stores facilitate most sales, while three distribution centers support store replenishment and e-commerce fulfillment. Results depend on U.S. discretionary spending, internationally manufactured merchandise, vendor supply, inventory control, and compliance rules governing firearms and other regulated products.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 10, 2026 | Telsey Advisory | Reiterate | Rating: —Target: $60 | Target: $63 |
| Sep 10, 2026 | BMO Capital | Target | Target: $42 | Target: $47 |
| Sep 10, 2026 | Barclays | Reiterate | Rating: —Target: $50 | Target: $53 |
| Sep 10, 2026 | Wells Fargo | Upgrade | ||
| Sep 9, 2026 | Wells Fargo | Target | Target: $50 | Target: $55 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 1, 2026Cash & short-term investments $298.2M · Total debt $1.97B · Total assets $5.51B · Shareholders' equity $2.18B
- Revenue
- $1.65B
- Operating income
- $246.4M
- Net income
- $137.9M
HistoryDividendAnnual yield
| Institutions | 120.12% | 73.97M shares | |
|---|---|---|---|
| 378 holders · as of Jun 30, 2026 | |||
| Insiders | 1.38% | 847.6K shares | |
| 13 holders · as of Sep 16, 2026 | |||
| Adds to | 121.50% | ||
61.58M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 121.50%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 16.13% | 9.93M | as of Jun 30, 2026 |
FMR LLCInstitution | 15.08% | 9.29M | as of Jun 30, 2026 |
Dimensional Fund Advisors LPInstitution | 6.64% | 4.09M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 6.21% | 3.82M | as of Jun 30, 2026 |
LSV Asset ManagementInstitution | 5.20% | 3.20M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 15, 2026 | Samuel J. Johnson | officer: President | −70,303 | $51.79 |
| Sep 14, 2026 | Samuel J. Johnson | officer: President | −25,580 | $53.95 |
| Sep 15, 2026 | Brian T. Marley | director | −10,432 | $53.25 |
| Jul 16, 2026 | Jeffrey C. Tweedy | director | −1,200 | $48.00 |
| Apr 16, 2026 | Jeffrey C. Tweedy | director | −4,000 | $60.00 |
- DICK'S Sporting Goods
Full-line sporting goods, golf, outdoor, and sneaker retail overlap
- Walmart
Mass-retail price pressure across sporting goods and family apparel
- Amazon
Online selection and fast delivery pressure sporting-goods demand
- Sportsman's Warehouse
Outdoor specialty overlap in hunting, fishing, camping, and shooting
- JD.com (ADR)
Sports-fashion overlap through Hibbett, City Gear, footwear, and apparel
- Target
Mass-retail overlap in hardlines, apparel, and family recreation
- Tractor Supply
Rural lifestyle overlap in workwear, boots, and seasonal recreation
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Academy Sports + Outdoors | $50.03 | +3.17% | $3.01B | 8.1 | 7.4 | 0.5 | +3.0% |
| DICK'S Sporting Goods | $133.52 | +8.00% | $10.56B | 13.3 | 11.1 | 0.5 | +53.2% |
| Walmart | $109.69 | +2.09% | $855.02B | 38.8 | 36.6 | 1.2 | +5.9% |
| Amazon | $254.12 | −1.68% | $2.78T | 20.8 | 27.2 | 3.6 | +19.6% |
| Sportsman's Warehouse | $1.22 | −0.41% | $47.6M | — | — | 0.0 | +0.6% |
| JD.com (ADR) | $27.39 | +0.38% | $38.30B | 18.0 | 8.6 | 0.2 | +2.5% |
| Target | $159.11 | +0.89% | $71.63B | 16.4 | 17.2 | 0.7 | +5.3% |
| Tractor Supply | $33.06 | +2.24% | $16.96B | 16.8 | 16.8 | 1.1 | +2.3% |
| Median | 17.4 | 17.0 | 0.7 | +5.3% |









