People (PPLI)
Publishes digital and print brands funded by advertising, commerce, licensing and subscriptions.
Something off on this page? Send us feedback.
Publishes digital and print lifestyle, entertainment, food, health and finance brands, earning from advertising, commerce marketing, licensing, subscriptions and magazine sales. Revenue and audience acquisition remain concentrated in the People Inc. publisher, with discovery and monetization dependent on major platforms.
Combines People Inc.’s digital and print publishing with smaller Emerging & Other businesses: Vivian Health, a healthcare-jobs marketplace, and The Daily Beast, a news, commentary, culture and entertainment publication. Its brands include PEOPLE, Better Homes & Gardens, Allrecipes, Food & Wine, Investopedia, Travel + Leisure, InStyle and Verywell. Digital revenue comes from advertising, performance marketing and licensing, while Print adds subscriptions, advertising, newsstand sales and project work.
Serves predominantly U.S. customers, with foreign operations mainly in the European Union and United Kingdom, and distributes through web, print, social and other formats. Content brands, advertiser relationships and commerce-oriented publishing form its operating core; traffic and monetization depend on search, social and distribution platforms. Dual-class shares concentrate voting power, while privacy, consumer-subscription, copyright and developing AI rules shape operations.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 5, 2026 | Truist Financial | Target | Target: — | Target: $62 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $1.11B · Total debt $1.41B · Total assets $7.52B · Shareholders' equity $5.08B
- Revenue
- $436.7M
- Operating income
- −$14.3M
- Net income
- $509.5M
No dividends on record.
| Insiders | 0.01% | 9.9K shares | |
|---|---|---|---|
| 1 holder · as of Aug 17, 2026 | |||
| Other | 99.99% | 74.38M shares | |
| remainder | |||
74.39M company shares as of Aug 21, 2026 · holders as of their latest filing
The share count has not been confirmed by a second filing; stakes use it as it stands.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Neil VogelInsiderofficer: Chief Executive Officer | 0.01% | 9,941 | filed Aug 17, 2026 |
Insider tradesForm 4
No open-market trades in the last 12 months.
- Alphabet Class A
Search and AI discovery divert audience attention and advertising spend.
- Ziff Davis
Vertical digital brands overlap in health, entertainment, shopping, and ads.
- New York Times
Subscription, lifestyle content, affiliate commerce, and ad sales overlap.
- Meta
Social attention and ad inventory compete for audience time and marketers.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| People | $36.67 | −0.24% | $2.73B | 8.2 | 89.7 | 1.3 | −25.6% |
| Alphabet Class A | $358.40 | +0.97% | $4.30T | 17.8 | 26.7 | 9.6 | +24.2% |
| Ziff Davis | $56.47 | −1.74% | $2.12B | 3.3 | 11.1 | 1.6 | −18.6% |
| New York Times | $64.64 | −8.36% | $11.45B | 29.4 | 21.6 | 3.8 | +11.2% |
| Meta | $748.46 | +0.97% | $1.89T | 27.9 | 24.6 | 8.3 | +28.0% |
| Median | 22.9 | 23.1 | 6.1 | +17.7% |







